homogeneous market to have a much precise knowledge on consumers wants to ensure firm’s offering will be able to match the customer’s requirement (Oestreicher‚ 2011). Subway’s market segment profiles are as of the follow: Segmentation Variables Cool Dudes Busy Ants The Suit Golden Oldies Geographic Country Age Malaysia 13-20 years Pocket money High school‚ college Students Cool Adventurous Dynamic Medium Malaysia 21-39 years Low – High University graduates Ambitious Versatile
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prices. There were three equivalent products at three different prices: €1.99‚ €2.89 and €3.65. I immediately picked the €2.89. The “logic” behind it was: “let me pick the middle one”. Gladly‚ I took a second to reflect before I placed the bag in the shopping cart. I then imagined the scenario where I would only have to choose between the two cheapest brands; in such a case‚ I would surely choose the €1.99 option. The line of thought
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“Enclosed. Encyclopedic. Endured: On Week at the Mall of America to transmit his opinion to the public. He begins by offering the basic facts about the mall and its features. The Mall of America was open for business in the summer of 1992‚ and David Guterson was among the first few thousands of individuals to visit it. He goes a little in depth of the Mall of America by displaying fun facts (Guterson 398). Guterson tries to explain in his opinion why the mall isn’t such a good place to go.
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EXECUTIVE SUMMARY Shopping or doing groceries are one of the basic routines of the people in order to fulfill their needs‚ wants‚ and desires‚ especially the people who are in the marketing industry. But because people today are becoming busier and are very much occupied by their jobs‚ they sometimes neglect this routine. They don’t have much time to give for shopping or doing groceries even though it is really needed. The developers of this project aim to solve this problem by developing a mobile
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iTROLLEY. We make use of RFID technique to create intelligent shopping trolleys‚ which keeps a tally of what is in them. This application also reduces time at the checkout through active billing at the trolley terminal. The trolley’s system can identify the placing of the products in (or out of) the trolley‚ access pricing information‚ display promotions‚ and relates to other in-shop applications. At the check-out‚ the smart shopping trolley system transmits the list of items to the cashier. It transmits
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REVIEW OF LITERATURE ONLINE SHOPPING Online shopping or online retailing is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names are: e-shop‚ e-store‚ Internet shop‚ web-shop‚ web-store‚ online store‚ and virtual store. An online shop evokes the physical analogy of buying products or services at a bricks-and-mortar retailer or shopping center; the process is called business-to-consumer
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Healthy Eating Tips for a Busy Lifestyle With deadlines to meet‚ after work cocktails‚ frequent dining out‚ late nights and early mornings it’s easy to forget how simple it is to take control of your health. The following tips will outline some simple ways to enhance your everyday health‚ boost your metabolism‚ maintain a healthy weight‚ increase brain function and start feeling powerful from the inside out. Start Your Day Off Right‚ Eat Breakfast Eating breakfast is important for sustaining
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LECTURE 15 From Romanticism to Modernism – Ballet Thursday‚ May 22 Announcements and Reminders Concert reports due no later than today Paper due date: Tuesday‚ June 3 Final: Not cumulative (starts after Beethoven) Wed.‚ June 11‚ 12-2pm Similar format as midterm Study guide to come next week Outline I. Late Romantic Ballet (traditional) a. Tchaikovsky – Sleeping Beauty II. Music in the Age of Modernism: The 20th Century III. Modern Ballets a. Debussy – Prelude to the Afternoon
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The scene in a busy airport terminal The roar of aircraft engines drowns out the sounds of excitement from the car park. Fumes from the cars pollute the surrounding air‚ overshadowing the smell of freshly cut grass. Solitary rays of sunlight beam through the transparent plastic covering of the exterior car park‚ reflecting off the metallic colouring of the people carrier below it. Enclosing the vehicle‚ a sea of suitcases surrounds a red-faced man‚ his stress levels rising with every bag he drags
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RESEARCH PROPOSAL A STUDY ON THE IMPACT OF ORGANISED GROCERY RETAIL ON SMALL RETAILERS AT CHENNAI CITY INTRODUCTION There is a tremendous scope for India’s retail growth. — Mukesh Ambani‚ Chairman‚ Reliance Industries Limited Organized corporate retailing is poised to become the business of the decade in India. With 30% of the population under 30 years‚ consumerism has become the mantra of India’s youth. With that said‚ India’s retail sector is already transforming the lives of urban Indians
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