Bryan Schaeffer Mountain Dew The Mountain Dew case centers on the decision that the BBDO team and Pepsi executives made in regards to the Super Bowl advertisements to be aired in 2000. The creative team came up with 10 possible scenarios. Since their meeting took place in October (4 months prior to the Super Bowl) they had little time to produce the ads. The 10 concepts were quickly whittled down to 5 and the executives wanted to whittle them down to 3 in which to produce. From those 3‚ the
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Running head: Turnover Problem Green Mountain Resort (Dis)solves the Turnover Problem Introduction The beautiful Green Mountain Resort was a doomed business from the beginning. As the developer failed‚ the investment bank took it over to fix it up and resell it to at least get their money from it. However‚ they fell in love with it and made the decision to create a first class operation. The manager and part owner Gunter had a vision of the first class resort. The one thing that was halting
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CASE ANALYSIS NOTE Mountain Dew: Selecting New Creative Analysis: History of Mountain Dew advertising: 1. It was introduced in 1940 and didn’t have any brand history or specific culture. 2. Advertising was handled by Ogilvy and Mathers before being Assigned to BBDO in 1973. 3. The drink hit it off in the rural areas of the US‚ mainly on the Eastern seaboard and into the Northern plains of Minnesota and the Dakotas 4. Campaign themes over the years when different ads were
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to feel like a home away from home as you walk in the front door‚ this may be due to the warm colors used inside and out. Plenty of happy faces and wait just inside the door. First you must pass through the foyer with a rather undescriptive sign about the offered happy hour. The sound of popular music welcomes you too. As you walk in the door if you look over to your right you look right directly into the bar which has televisions plastered all over the walls. Often there is the sound of loud
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Analysis Mountain Dew Background : Mountain Dew was invented by the Hartman Beverage Company in Knoxville‚ Tennessee in the late 1940s. The drink became a favorite on the Eastern seaboard‚ through Kentucky‚ Tennessee‚ and eventually spread up through the Great Lakes states (skirting the big cities) and into the Northern Plains of Minnesota and the Dakotas. PepsiCo originally assigned Mountain Dew to the Ogilvy & Mather ad agency. In 1973 PepsiCo assigned the brand to BBDO‚ its agency of record
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Mountain Man Brewing Company (MMBC) was found in 1925 as a family run business and “Mountain Man Lager” is its core product. MMBC was rated as “Best Beer in West Virginia” for years and was selected as “America’s Championship Lager” at the American Beer Championship. MMBC relied on his history and status as independent‚ family-owned brewery to create an aura of authenticity and to position the beer with its core drinkers – blue-collar‚ middle-to-lower income men over age 45. Because of the product
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What do I do with my leisure time? Well that’s a funny question‚ because I don’t have much of it. When I get some extra time I enjoy flying with my good friend Sam. Since Sam is teaching me how to fly‚ I’ll be able to share all the wonderful and majestic views with you. There’s nothing like a little adrenaline rush at the end of the day. Before we get in the plane‚ we walk around it‚ check the oil‚ the tire pressure and climb up on the wing and open the gas cap on both wings to make sure there
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My Biggest Annoyance "Studying" In my life‚ I deal a lot with annoying things‚ but what I find to be the most frustrating is studying. One fact about studying that makes it the most frustrating is homework. Homework without critical questions doesn’t exist in AUS‚ so when doing my homework‚ I face a lot of critical questions that cannot be solved and I get stuck on them because they need more thinking and effort than the rest of the questions. After sitting for three hours struggling to find solutions
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Mountain Fever Rocky Mountain Spotted Fever is a disease that transmits through tick bites. It can be fatal without treatment. Anyone can get the disease but it usually does not affect younger children that tend to be inside as much. The ticks that carry the disease are mainly east of the Rocky Mountains. Rocky Mountain Spotted Fever or RMSF was first recognized by an Army physician in 1896. For a while‚ no one knew what caused the fever. Researchers eventually began to notice when tick season was
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The Ozarks‚ also known as the Ozark Mountains‚ is a “physiographic‚ geologic‚ and cultural highland region of the central United States which covers much of the southern half of Missouri and an extensive area of northwest Arkansas.” The region extends to the west into southeast Kansas and northeastern Oklahoma. While the region is referred to as the Ozark Mountains‚ it is actually a “high and deeply dissected” plateau. The Ozark Mountains consist of three sections: the Salem Plateau‚ the Springfield
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