Real-world Business Analysis: Blue Ocean Strategy Tools Analysis Paper MMBA-6570 Business Strategy for a Competitive Advantage Dr. Schulz Stephenie Wegmann April 15‚ 2013 Introduction The purpose of the blue ocean strategy is to focus on making the business itself better without focusing on the competition. Kim and Mauborgne (2005) state that “blue ocean strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the
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Blue Ocean Strategy : Ipad and Kindle Fire This analyzes why Ipad and Kindle Fire are Blue Ocean products as oppose to Red Ocean products. Apple achieved a value innovation with Ipad‚ which led to the creation of a new market space. Apple drew the boundaries of the space by educating the customers on its usability. Amazon with its recently launched Kindle Fire targeted non-Ipad users and defined its own space by designing Kindle Fire as a media consumption device with salient features empowered
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Body Paragraphs (rough draft) One way Jewett dramatizes the character of the young girls adventure is by using personification. Jewett uses personification. Personification gives human qualities to objects as a way of describing them to strengthen the description. In the story A White Heron Jewett uses personification when she says “There was the huge tree asleep yet in the paling moonlight.” Jewett here is showing the tree as a peaceful tree sleeping under the moonlight. “It must truly have been
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Human Nature and the Expression of Morals A sense of what is morally right and wrong is a fundamental aspect of human nature. It is considered morally wrong to kill living things and morally right to help someone in need. Throughout William Golding’s Lord of The Flies and Harper Lee’s To Kill a Mockingbird‚ there are several instances where standards of human morality fluctuate. In both novels‚ such examples convey the authors’ views of what is morally acceptable and what is not. This paper will
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Valentine GT English 5 September 25‚ 2013 Literary Analysis on an Excerpt from A Summer Life When people are faced with the problematic decision between right and wrong‚ and have chosen the wrong decision‚ they often battle the guilt that eats away at them afterwards. In an excerpt from his autobiographical narrative‚ A Summer Life‚ Gary Soto looks back into his past when six year old self committed a theft. He achieves a humorous telling of the story due to the new perspective that he has
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How does Obama use rhetorical devices in his speech effectively to engage his audience? Throughout Obama’s speech he uses many different examples of rhetorical devices such as alliteration‚ personification‚ triad‚ allusion and an inclusive pronoun. Alliteration is used effectively in Obama’s speech. An example would be “depths of despair to the greatest heights of hope”. The fact that he goes from the worst to the best corrects the listener’s minds and provides an insight into just how good things
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Tractor – Ted Hughes This is a poem in which Hughes dramatises man’s struggle with an often hostile environment. Here‚ the poet is trying to rescue a tractor form its ’hell of ice’. Hughes uses personification. The tractor is personified in order to make the incident as dramatic as possible. Throughout the poem it is compared to animal‚ and its final release from the trap of the weather is like the birth of a baby animal. As well as the wonderful descriptions of the tractor and the weather in
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Literary Techniques: Poetry Analysis 1 Diction and Imagery Literary Techniques • The meaning of a poem (i.e its focus‚ mood and the speaker’s attitude) is enhanced by four main types of literary techniques: • Diction • Imagery • Sound devices • Rhythm‚ Rhyme and Repetition Diction • Diction is the choice of words a poet uses to bring meaning across. In working through a poem‚ it is useful to question why a certain word is used‚ and what kind of effect is achieved with the choice and placement
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Writing in the Discipline: Relationship to the Ways of Knowing and Doing Writing in the discipline is founded on a relationship between knowing‚ doing‚ and writing. It is important that we understand the two categories creating disciplines: domains of knowledge and the ways of knowing. The domains of knowledge suggest declarative or conceptual knowledge and the knowing infers procedural or process knowledge. Michael Carter addresses this relationship in his article Ways of Doing‚ Knowing‚ and
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Outline the main components of Kim and Mauborgne’s (2004) concept of ‘Blue Ocean Strategy’. Critically assess the strengths and limitations of this approach to pursuing competitive advantage. Use relevant examples to support your argument. Introduction In the contemporary hostile business environment‚ innovation has become part of any company’s paramount strategy for continuous survival. Nokia‚ despite being the world’s largest mobile phone manufacturer having a large customer base‚ realized how
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