Meeting the New Standard© Improving the Guest Experience at the Walt Disney World Resort Strategic Consulting Josh Buchanan Matthew Covarrubias James Gillis T.J. Lovejoy Craig Wuollet December 3‚ 2007 Executive Summary 3 Disney’s Guest Expectations 4 The Cast as a Core Competency 4 The New Cast Member Standard 5 Disney’s Cast Basics 5 Determining the Drivers of the New Standard 5 Do Cast Members feel valued? 5 Is Management creating an environment
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SWOT Analysis of Walt Disney Strength Brand Image Walt Disney was ranked 8th in the Top 100 Global Brands‚ it’s among the popular brand names in the world that has a high brand awareness among people. In 1950’s ‚ Disney started building its brand image by brand extension with the creation of Disneyland. Diversified Business Disney has five different business segments such as media networks‚ parks and resorts‚ studio environment‚ consumer products and interactive media. Because of these diverse operations
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I think Walt Disney has a strong company culture because they care about both their employees and their guest. Their mission statement “To make people happy” explains what the Disney culture is all about. Their mission is to make people happy and they do this by keeping their employees happy because they know the impact that every employee has on their company and the guest. For any organization to be successful its employees must carry out the culture at all times. Disney’s culture is all about
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Walt Disney once said‚ “If you can dream it‚ you can do it.” Disney took this idea of his and made it real when he opened Walt Disney World in 1971. Disney is called the most magical place on earth because of the amount of imagination and magic that happens there every day. Walt Disney World is a fanciful place filled with princesses‚ mice‚ castles‚ fireworks‚ sword fights‚ music‚ and imagination. Imagination is a very powerful tool‚ not just for kids‚ but for all humans. Imagination makes it
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| Walt Disney Product Lines | | Marketing MKT230 A02 | | Walt Disney Product Lines | | Marketing MKT230 A02 | wALT DISNEY CORPORATION June 5‚ 2012 Authored by: STACEY LITSEY wALT DISNEY CORPORATION June 5‚ 2012 Authored by: STACEY LITSEY Abstract This paper will take a look at the product lines that the Walt Disney Corporation has to offer both on a national and world wide market. I will give a brief history of the company and explain the different product
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turning points in advancing the subject’s leadership role. Leadership Capacities Walt Disney was a leader who exemplified many leadership capacities throughout his 43-year Hollywood career. He demonstrated a strong moral purpose and worked hard to make a difference in the lives of everyone who had interactions with Walt Disney Productions. His moral convictions were instilled in him by his parents at a young age. Walt was always striving to make people happy. His first priority was always to his family
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To build a strong business foundation in the United States there must be a clear code of ethics. “The Walt Disney Company incorporates best-in-class business standards as a key pillar of its business practices.”(Disney) Walt Disney is recognized around the world as providers of all types of entertainment ranging from films‚ televisions shows‚ theme parks‚ consumer products and stores. The ethical standards of the business are of “top quality” upheld by all the cast members and employees who strive
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Walt Disney Summary of Facts -Walt Disney and his brother Roy started a film studio in 1923. -The first Mickey Mouse cartoon‚ Plane Crazy‚ was made in 1928. -The studios first animated feature film was Snow White in 1937‚ and then came Fantasia and Pinocchio in the 1940’s. -Disneyland opened in 1955 in Anaheim‚ Calif. -Mickey Mouse Club was produced in 1955 until 1959. -The Disney Weekly or better known as The Wonderful World of Disney ran for 29 straight years. -In 1966‚ Walt Disney died
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DESCRIPTIVE WRITING Beads of sweat trickled down my face as the sweltering sun continued to beat on down on me. The waves crashing rhythmically on the shore were tempting me to enter those enticing waters to cool off. But‚ no. I could not. I was here for a job. A job that needed me to stand here with my heavy makeup bag and watch others have a dip in the cool waters while being photographed and filmed. I turned round and ‘people-watched’ the by-standers who were here at the beach for a nice
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The Walt Disney Company’s Organizational Structure Organizational structure The Walt Disney Company’s organizational structure looks most like a horizontal structure. Horizontal structure is based on departmentalization or subdividing the organization into subunits (Bateman & Snell‚ 2011). The Disney Company has five business segments: interactive media‚ studio entertainment‚ consumer products‚ parks and resorts‚ and media networks. These departments are grouped by product which is a great
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