| The British University in EgyptFaculty of Business Administration‚ Economics and Political Science | The effect of celebrity endorser scandal on brand image | | 2012/2013 | | By: Lina Magdy Mahmoud Anwar ID: 111281 Under the supervision of: Dr. Samaa Attai | Table of Contents 1. Introduction 3 1.1 Background 3 1.2 Literature Review 4 Bibliography 6 1. Introduction As consumers became more conscious and aware about brands and advertising‚ it became
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Title: AirAsia investment to expand. Research question: To what extend does AirAsia’s decision to purchase another 100 planes is a good investment when there is a new competitor in Malaysian’s aviation industry? Introduction: AirAsia is a Malaysian low-cost airline headquartered in Kuala Lumpur. It has been named as the world’s best low-cost airline and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25
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CHAPTER ONE INTROUDACTION 1.1Introduction: Corporate Social Responsibility is one of the most negotiated topics in the business and accounting world .Many academics‚ professionals and most of the lay observers would agree that. Corporate Social Responsibility was defined by people in different ways.However‚ there is no specific standard to define CSR as it¡¦s a voluntary act and organizations are not obligated to do CSR. Corporate Social Responsibility (CSR) disclosure plays a very important
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TITLE Ohmic Heated Hydrodistillation of ‘Serai Wangi’. 1.0 INTRODUCTION 1.1 General Overview Hydrodistillation is a method to extract essential oil from various plant materials and was used to separate essential oil from Cymbopogon flexuosus (lemongrass). Mostly used by small scale producers of essential oils. In hydrodistillation the plant material is almost entirely covered with water as suspension in the still which is placed on a furnace. Water is made to boil and essential oil is carried
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Chapter 1 Introduction 1.1 Background of the Study: Financial performance is a subjective measure of how well a firm can use assets from its primary mode of business and generate revenues. This term is also used as a general measure of a firm ’s overall financial health over a given period of time‚ and can be used to compare similar firms across the same industry or to compare industries or sectors in aggregation. There are many different
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Dress code for all Pasco County Schools Rasmussen College Author Note This written assignment is being submitted on August 31‚ 2014 for Fran Yarger‚ Professional Communication course at Rasmussen College by Megan Blaise. Table of Content Executive Summary Page 3 Purpose Page 4 Problem Page 4&5 Solution Page 6 Conclusion Page 6&7 Reference Page 8 Executive Summary Purpose- Today education is getting harder and harder
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PUTOMATO PRODUCT DESCRIPTION Putomato is a puto made up of tomato. The main ingredient to this is tomato. Tomato is a fruit that is rich in calcium‚ iron‚ phosphorus‚ sulphur‚ potassium‚ vitamin A‚ vitamin B‚ and vitamin C. 100 g of tomato contains only 20 calories. The low calorie content of tomato makes it a favourite of obese people. The nutritional value of tomato makes it good for weight loss‚ obesity eye disorder‚ night blindness‚ UTI‚ liver disorder‚ indigestion‚ morning sickness‚ constipation
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Abuja Municipal Area Council (AMAC) Car Park System Abuja Municipal Area Council (AMAC) operates seven car parks in the centre of AMAC. The Council has a requirement for a new system to control its car parks. This system must provide for the day-to-day operation of each car park—issuing tickets‚ handling payment and controlling barriers—and the management of car parks—recording problems‚ issuing season tickets and monitoring service level agreements with the security company that guards the
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Brief Profile of Company Digi Mobile Hub was registered under Kathmandu Metropolitan with the Registration no:669 ga in 2063/08/12 with an objective of trading Cell phones and accessories. Being substitutes of each other‚ the company started the trading of Sim Cards‚ Recharge Cards of various companies (Namely NTC‚ Ncell and UTL).The Company is supported and promoted by various veteran traders of Recharge Cards and Sim Cards. The company has been distributing Sim Cards and Recharge Cards in a huge
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CHAPTER ONE 1.0 INTRODUCTION In this chapter‚ the researcher will provide an overview of the current system and shed some light on the operational technicalities of the proposed system. 1.1 BACKGROUND The world wide web to life in 1990 when researchers at Switzerland’s CERN laboratory needed to documents and graphics via the internet but needed something more than simple file transfers.it was this series of events that led up to the creation of the most significant evolutionary period in application
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