“Diffusion of Innovations” Assignment Ya-Chuen‚Yu (Jessica) 11/18/2012 Consumer Behavior MKT620 Term 1 2012-2013 I certify that I am the author of this assignment. Any assistance I received in its preparation is fully acknowledged and disclosed within this document. I certify that I have not received help from any unauthorized persons. I have cited any and all sources‚ both print and electronic‚ from which I have used data‚ ideas‚ or words‚ either quoted or paraphrased. My
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CSR Apple is making genuine strides in the direction of environmental friendliness by designing for energy efficiency‚ reducing packaging‚ and using recycling materials. Its websites also releases an extensively breakdown of company’s annual corporate carbon emissions. Apple says it emits 10.2 million tons of carbon emissions annually. Meanwhile‚ HP says it releases 8.4 million tons annually and it was just named the best S&P companies for the planet by Newsweek. Dell came in second and
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Apple SWOT Apple’s Strengths * ITunes Online Store is an excellent source of revenue derived from sales of music and applications for Apple’s iPhone‚ IPad and iPod touch devices. * Excellent brand loyalty by its customers. Many own multiple products (Mac‚ iPhone‚ etc.) * No debt‚ excellent cash flow. $13bn Net Income in most recent quarter. (Dec 2011). * Excellent Research & Development division that is able to deliver (premium) products that customers will stand in line to buy
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The market segmentation concept is crucial to market strategy. Apple has targeted and marketed their products to consumers with a few certain characteristics. Apple doesn’t target markets in the same way many of their competitors (if any) do‚ because it targets people and focuses on users‚ more so then the target markets alone‚ who then decide how and where they will use Apple’s products. This doesn’t mean Apple are exempt or ignorant of the "laws" of marketing‚ but instead they use a
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LEADERSHIP The activity of leading a group of people or an organization or the ability to do this. Leadership involves (1) establishing a clear vision‚ (2) sharing that vision with others so that they will follow willingly‚ (3) providing the information‚ knowledge and methods to realize that vision‚ and (4) coordinating and balancing the conflicting interests of all members and stakeholders. Leadership is "organizing a group of people
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Abstract Financial Innovation has been the backbone of our modern financial system. It has revolutionised the way we spend‚ receive and borrow money‚ however through the recent global financial crisis and negative connotations that have been attached to the term‚ people have doubted the positive notions it has had. It is important to distinguish between innovation itself and how it can be used or misused. Recent Financial Innovation has thwarted real economic growth and has been the blame for the
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CASO HARVARD 1 ENTORNO ECONOMICO DE LA EMPRESA Pregunta 1: ¿Por qué es importante la contabilidad nacional? Es decir‚ contar con datos sobre el ingreso nacional: sus fuentes y destino. Para poder anunciar que la nación estaba pasando por la mayor depresión económica de su historia se basaron en el análisis de sus cuentas‚ sin embargo era necesario hacer un análisis detallado de lo que corresponde a la contabilidad nacional. A partir del registro de los flujos y fondos originados entre sus
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Apple and Foxconn Stimulus Material Apple is one of the world’s leading producers of mobile devices with a strong reputation for product innovation and high customer loyalty. In 2009 it was widely reported that Apple’s Chinese-based suppliers were using child labour in several of their large-scale factories. At the largest factory – Foxconn – a growing problem of employee suicide was also reported which was blamed on unethical management approaches. Apple was heavily criticised for its standards
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Apple changed its company name from Apple Computer to Apple Inc in 2007. And with this name change‚ the chief element of Apple strategy is to let consumer know‚ it is not just a computer company‚ but a company provide other products‚ such as iPod‚ iTunes‚ and iPhone. In Sculley Years‚ Apple’s chief element was to be versatile compare to IBM‚ and it will be the complete desktop solution with desktop publishing. Also‚ Mac wants to have a closer relationship with its customers‚ which is called love
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Apple Inc. ( formerly Apple Computer‚ Inc.) is an American multinational corporation that designs and sells consumer electronics‚ computer software‚ and personal computers. Apple was established on April 1‚ 1976 by( Steve Jobs .( Steve Wozniak .( Ronald Wayne. Former : Steve Jobs. (Chairman‚ 1976-1985‚ 2011; CEO‚ 1997–2011)( Current :Tim Cook. As of July 2011‚ Apple has 364 retail stores in thirteen countries as well as the online Apple Store and iTunes Store . It is the largest publicly-traded
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