Apple Case Study Part I: Overview (Ren‚ Xinxin) Introduction Apple Inc. Apple Inc. Apple Inc. APPLICATIONS: 1 MAC 2 iPad 3 iPod 4 iPhone 5 iComputer 6 iTV Mission Statement of Apple Inc. 1. The best personal computing experience to students‚ educators‚ creative professionals and consumers 2. Enhance resources for future generations and for continuous improvements Customer Profile 1.50% of all households across the US and Europe 2.36% of people claim to be regular users of Apple
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Please divide Apple ’s history into periods and trace the changes in business models that took place over these periods. Apple history is explained in the case history from 1972 – 2006. Apples history is described below‚ reflecting on the changes in Business Model (how the company generated revenue). The Beginning years‚ 1976 – 1985: Apple was founded in 1976 and they built a computer circuit board named the Apple I. Within span of 4 years they went to IPO with the help of Venture capitalist
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Apple Inc. Business Report Apple Inc. is one of the largest U.S. corporations and a living legend of the computer world. This is a multinational corporation that designs consumer electronics‚ software‚ and personal computers on the market. Well-known hardware products include the best line of computers Macintosh‚ IPod‚ iPhone and IPad. It has a logo of bitten apple and associated brand name. The brand was officially registered by Steve Jobs
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Company Overview 1976 - Apple was founded by college dropouts Steve Jobs and Steve Wozniak 1980 - Apple went public 1985 - Jobs left after tumultuous struggles with then CEO Sculley‚ and founded NeXT 2000 - Jobs became the CEO 2001 - Introduced a digital music player‚ the iPod 2007 - Apple Computers Inc. became Apple Inc. ‚ unveiled the iPhone. Apple has 4 main divisions: Laptop and personal computer division
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E-Business Model Design‚ Classification‚ and Measurements Magali Dubosson-Torbay Alexander Osterwalder Yves Pigneur Executive Summary “Business model” is one of the latest buzzwords in the Internet and electronic business world. This article has the ambition to give this term a more rigorous content. The objective is threefold. The first objective is to propose a theoretical e-business model framework for doing business in the Internet era. The second is to propose a multidimensional classification-scheme
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Apple has become one of the most distinguished companies over the past decades; with its advanced product innovation and diverse product line it has managed to produce extremely large revenues and margins. Founded in 1976 on the west coast Apple inc. has single handedly caused a computer revolution‚ in essence‚ creating the personal computer industry. For the majority of its company’s existence CEO Steve Jobs had run it. In light of Steve Jobs unfortunate death Apple will have to continue to create
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Dell was the first mover with its business-to-customer model and internet sales and services since Dell reinvented the value chain for PC industry. Although China would become the second largest PC market after US‚ Dell’s decision of positioning in this market was very crucial. Direct selling of business-to-customer model through the Internet! Does this create competitive advantage in China like it did in USA and Europe? If not what should Dell do to expand Chinese operations? If so what should Dell
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Points to cover in answers: 1. Vision‚ Mission and objectives a) Describe Apple Inc’s Vision for its iPhone business in China. 10 Marks Answer should draw from - Brand image slogans associated with Apple: Liberty regained; innovation‚ passion‚ hopes/dreams/aspirations/people power through technology (page 9) - really sleek‚ cool hardware‚ great software and a cool‚ hip image” (Clemons‚ 2007) - Many firsts in innovation: the mouse‚ digital music player (iPod)‚ music store service (iTunes)‚
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APPLE VS SAMSUNG PATENT BATTLE A THREAT TO INNOVATION Rather than innovate and develop its own technology and a unique Samsung style for its Smartphone product and computer tablets‚ Samsung choose to copy Apple’s technology user interface and innovation style in these infringing products. Apple had accused Samsung of copying its intellectual property‚ including its very broad design patents for rectangular "electronic devices. And Apple wants to use those patents to stop its competitor from selling
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personal computer industry and the mobile phone industry……………………………………..3 Resources…………………………………………………………………………………………………………….……………………....4 Economies of scale‚ experience and scope……………………………………………………………………………………4 What are the main strengths of Apple and what distinguishes this company from the competition?.................................................................................................................................5 Strategic fit………………………………………………………………….…………………………………………………………………5
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