DAGMAR is Defining Advertising Goals for Measured Advertising Results. It is basically an approach to advertising planning and a precise method for selecting and quantifying goals and for using those goals to measure performance. Russel H. Colley (1961) pioneered this approach where to establish an explicit link between ad goals and ad results‚ Colley distinguished 52 advertising goals that might be used with respect to a single advertisement‚ a year’s campaign for a product or a company’s entire
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performance‚ effects of training on performance and other issues upsetting employee presentation. Chapter Four explains the study methodology and converses the measures used to obtain the data‚ the reason for using this technique‚ dependability and strength of the study. In the end the boundaries of this study will later be discussed. Chapter five gives a presentation of the study consequences and their investigation. Chapter six is the concluding chapter of the study. It discusses managerial
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INTERNATIONAL B-SCHOOL SUBJECT: FINANCIAL & COST ACCOUNTING Total Marks: 80 N.B.: 1)Allquestionsarecompulsory 2) All questions carry equal marks. Q1) ABC Ltd. Produces room coolers. The company is considering whether it should continue to manufacture air circulating fans itself or purchase them from outside. Its annual requirement is 25000 units. An outsider vendor is prepared to supply fans for Rs 285 each. In addition‚ ABC Ltd will have to incur costs of Rs 1.50 per unit for freight and Rs 10‚000
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Aircraft Design Early Stages to Weaponized Warbirds Michael R. Boehnel Embry-Riddle Aeronautical University Dr. JoAnne LeBeouf Many designers have made the claim that their designs were unique‚ one-of-a-kind‚ or revolutionary‚ however‚ time has shown that design changes have been more evolutionary rather than evolutionary. In fact‚ during the emerging years of early aircraft‚ many designers incorporated many designs‚ and as new technologies emerged‚ different designers incorporated them
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International Trade Trade Most economists believe in free trade - the movement of goods between countries in the absence of harsh restrictions placed upon this exchange. The comparative cost principle is that countries should produce whatever they can make the most cheaply. Countries will raise their living standards and income if they specialize in the production of the goods and services in which they have the highest relative productivity: the amount of output produced per unit of an input
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5 / ¼.5= .67%/ 22%= 3.05 Ch 22 #7 1. Key Question A firm has fixed costs of $60 and variable costs as indicated in the table on the following page. Complete the table and check your calculations by referring to question 4 at the end of Chapter 23. 1. Graph total fixed cost‚ total variable cost‚ and total cost. Explain how the law of diminishing returns influences the shapes of the variable-cost and total-cost curves Graph AFC‚ AVC‚ ATC‚ and MC. Explain the derivation and shape of each
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the business world. The companies that rip off the insurance companies eventually get caught and end up going out of business due to huge fines and government shutdowns. I know that the federal government does not appreciate insurance fraud and Empress if caught would face the maximum punishment that could be handled out by law. Unitarian approach The Unitarian approach optimizes the benefits for the greatest
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historical cost accounting still widely and continuously to be used by most companies in their accounting. Conversely‚ reporting current cost in accounting are recommended rather than historical cost as it is the fair value reported in the current year would be beneficial to the firm and the shareholders of the company. 2.0 Historical Cost Accounting and Benefits of Current Cost 2.1 Introduction to Historical Cost‚ Disadvantages and Advantages of Historical Cost The historical cost accounting is
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own knowledge‚ explain the main features of Minoan trade. Trade had a significant impact upon Minoan lifestyle. As an island society that didn’t use coinage‚ trade was essential to their existence‚ with the sea being the central contributor to the vast success the Minoans had as traders. The Minoans traded with Egypt‚ the Cyclades‚ Palestine‚ Asia Minor‚ and mainland Greece. The main features of Minoan trade included tangible and intangible trade; various evidence exists that proves their own lifestyle
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Understanding by Design by Grant Wiggins and Jay McTighe Backward Design Why “backward” is best Deliberate and focused instructional design requires us as teachers and curriculum writers to make an important shift in our thinking about the nature of our job. The shift involves thinking a great deal‚ first‚ about the specific learnings sought‚ and the evidence of such learnings‚ before thinking about what we‚ as the teacher‚ will do or provide in teaching and learning activities. Though
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