For many years‚ foreign travel to and from Albania was severely restricted. Although the country has been a tourist destination for Europeans for several years‚ the majority of people in the United State still know very little about this Eastern European country. The purpose of this paper is to discuss the geography‚ people‚ government and economy of Albania and to provide facts and information about this fascinating country. Albania is located on the Adriatic and Ionian Seas and is surrounded
Premium Kosovo Eastern Europe
blowing nasty. However‚ despite this‚ we walked along the beach and made a bunch of photos. After that‚ we went to the center of the city and looked at a lot of places of interest. Varna has a lot of attractions‚ it is one of the most popular tourist destinations in Bulgaria. In the evening we went to the dolphinarium‚ where we watched a wonderful show. The day ended with a family dinner at a restaurant. The next morning we drove to the airport‚ because my sister had to fly back to Russia. She is studying
Premium Bulgaria American Broadcasting Company Weekend
Learning Objectives 1.To explain the value of branding 2.To understand brand loyalty 3.To analyze the major components of brand equity 4.To recognize the types of brands and their benefits 5.To understand how to select and protect brands 6.To examine three types of branding policies 7.To understand co-branding and brand licensing 8.To describe the major packaging functions and design considerations and how packaging is used in marketing strategies 9.To examine the functions of labeling and
Premium Brand Brand management Branding
BRANDING DECISIONS IN RURAL MARKETING (Sonal Purohit‚ Kahkashan Qayyum) “The rural consumer is discerning and the rural market is vibrant. At the current rate of growth‚ it will soon out strip the urban market. The rural market is not sleeping any longer. We are.” So sad Mr. Adi Gogrej of Godrej industries. This makes it clear that the importance of rural market at present competition is to capture market share and consumer loyalty. India is shining then! India is Unique in many ways. A population
Premium Brand Brand management Rural
on a wishbone for Flanders to fail in some way‚ shape‚ or form. Give it a few days and wouldn’t you know it? Flanders fails with his shop and gets dangerously close to going bankrupt. Homer initially finds joy in this failure and has a good laugh. Give it a few more days and Homer all of a sudden has a guilty conscience and decides he is going to help his rival get the shop up and running again. It can be understanded why this is funny‚ however this would not work well in the real world. The
Premium The Simpsons Homer Simpson English-language films
htm BFJ 106‚3 CASE STUDY 228 Online branding: the case of McDonald’s Jennifer Rowley School for Business and Regional Development‚ University of Wales‚ Bangor‚ UK Keywords Internet‚ Corporate branding‚ Customer relations‚ Marketing communication Abstract This article explores the approaches to the delivery of brand messages through a Web site‚ taking one of the leading brands‚ McDonald’s‚ as a case study. The role of brands and branding in the new economy that is characterised by digitisation
Premium Brand Case study Brand management
ASSIGNMENT 3 MARKETING PLAN FOR TEACH CHINA BRANDING‚ PRICING‚ AND DISTRIBUTION STRATEGIES This section of Teach China’s Marketing Plan will focus in on key factors related to branding‚ pricing‚ and distribution: creation and development of the domestic and global product branding strategy; determination of optimum pricing strategy; looking at how the pricing strategy supports Teach China’s branding strategy‚ preparation of a distribution channel analysis‚ justification of opting for a
Premium Marketing
Destination: Nassau‚ Bahamas Website: www.orbitz.com Basic Usability Survey 1. Briefly describe why this website is used. This website is used to book and purchase flights‚ hotels‚ cars‚ activities‚ and/or cruises. It comes in packages or just the single purchase. 2. Evaluate the content: Identify any irrelevant information. There isn’t any irrelevant information besides ads to specials for other trips. Indicate any gaps in the information. It only allows you to see one airline at
Premium Flight Aircraft Airline
Article #25 Co-branding on Industrial Markets By Anders Bengtsson‚ Per Servais Presented by: Tracy Cessna Co-branding: co-operations between two or more marketable items that in one way or another connect representations of several brands in the marketplace. ("Co-branding on industrial markets") 1. Who are the authors? Anders Bengtsson is an assistant professor of marketing at Suffolk University ’s Sawyer Business School in Boston‚ Massachusettes. He received his Ph.D. and M.Sc
Premium Marketing Brand
Executive Summary: Branding the nation: What is being branded? Journal of Vacation Marketing Volume 12 Number 1.2005 p. 4-13 The author: The paper is written by Ying Fan a senior lecturer at Brunel Business School‚ Brunel University in London. Dr Fan has held faculty positions at the universities of Lincoln‚ Hertfordshire and Durham. His research interests surround branding and marketing communications‚ and cross-cultural management issues. Topic: Branding the nation: What is being branded
Premium Marketing Brand Graphic design