Prof. Thomaï Serdari MKTG-GB.2127.S.30.S13 “Luxury Branding: Brand Thinking and Experience” Rosewood Hotels What are the pros and cons of moving from individual brands to a corporate brand? Rosewood hotels were built on the premise that they provide iconic luxury hotels each with their unique distinctive characteristic that represents the local culture. This one-of-a kind approach was what differentiated them from other chain-like competitors. By adopting a corporate
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Memo on Moscow Aerostar Hotel issues; HR Problem Statement: Moscow Aerostar’s lack of cultural understanding has translated into faulty recruiting‚ training‚ and incentive building practices‚ which has produced an environment of de-motivated‚ unproductive Russian employees‚ unsuccessful managerial talent development‚ and a company without cohesive/identifiable core values. There is adverse impact on the budget and a threat of long-run non-sustainability in the Russian hotel market. Situation:
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Case Study: Hotel Continental Prepared by: William Andrew G. Bulaqueña Ricci A. Tilos Nympha Marie R. Rubin Sheila Mae N. Chua Tristram A. Gamo John Paul T. Antiquiera Safie Jane M. Ayco MGT 12-G Prepared for: Asst. Prof. Dina Wong – Remoto HOTEL CONTINENTAL In July 1989‚ Mr. Oscar Mendoza‚ owner of Triumph Tours read in the newspapers an advertisement for the leasing of Hotel Continental’s facilities. During the last six months‚ Oscar Mendoza has been seriously thinking about
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Waterfront Mactan Casino Hotel‚ Inc. (WMCHI) ANALYSIS OF FINANCIAL PERFORMANCE Profitability Analysis 2008 0.084266313 0.046495453 0.009816935 0.027953925 2007 0.115098173 0.042234313 0.018062622 0.054801237 Profitability Analysis Return on sales Return On Assets Return On Equity WMCHI’s net income for 2008 improved by .004 points‚ but reflected a 50% decline on its ability to use its assets as a source of revenue. Moreover‚ because of the company’s heavy reliance on borrowings from financial
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Manila Mandarin Oriental Manila‚ one of the prestigious hotels in the Philippines. It is well known as the best business hotel because of its exceptional service in the centre of the city. It is conveniently placed in the Financial Capital of the Philippines‚ along Makati Avenue‚ Makati City. It is owned by an international hotel investment and management group with deluxe and first class hotels‚ resorts and residences in sought-after destinations around the world‚ the Jardines Company. The company’s
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Abstract Forecasting hotel arrivals and occupancy is an important component in hotel revenue management systems. In this paper we propose time series approach for the arrivals and occupancy forecasting problem. In this approach we simulate the hotel reservations process forward in time. A key step for the faithful emulation of the reservations process is the accurate estimation of its parameters. We propose an approach for the estimation of these parameters from the historical data. We considered
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have chosen Hotel Equatorial Malacca to do our market plan. Hotel Equatorial has 3 branches in Malaysia such as Kuala Lumpur‚ Penang and Malacca. These 3 state is very familiar for tourist where they always have a vacation over here. Especially Malacca state is one of the best tourism and heritage area. Hotel Equatorial Malacca has located in the center of the Malacca town which is nearby A’Famosa and St. Paul’s Hill. So that‚ we would like to suggest and do some market plan for this hotel services
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Hotel Receptionist Hotel receptionists are the first point of contact for hotel guests. Hotel receptionists‚ like hostesses in a restaurant‚ are the first contact a person has when entering an establishment. A hotel receptionist gives a first impression of the entire hotel. Attentive‚ personable‚ professional and efficient service make a potential guest feel that they are making the right decision in staying in a particular hotel. A hotel receptionist
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July 17‚ 1981‚ in Kansas City‚ Missouri‚ the Hyatt Regency Hotel held a tea-dance party in their atrium lobby. As the many party-goers stood and danced on the suspended walkways‚ the connections supporting the ceiling rods that held up the second-floor and fourth-floor walkways across the atrium failed. The fourth-floor walkway collapsed onto the second-floor walkway‚ while the offset third-floor walkway remained intact. Both walkways collapsed onto the crowded first-floor atrium. During the time
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1.0 Introduction 1.1 Background of the Study Information System is an integrated set of components for collecting‚ storing‚ processing‚ and communicating information. Business firms‚ other organizations‚ and individuals in contemporary society rely on information systems to manage their operations‚ compete in the marketplace‚ supply services‚ and augment personal lives. Its basis is the interaction between the user and the analyst. It is an open system that allows the inputs and facilitates the
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