Introduction of Ansoff Matrix This well known marketing tool was first published in the Harvard Business Review (1957) in an article called ’Strategies for Diversification’. It is used by marketers who have objectives for growth. Ansoff’s matrix offers strategic choices to achieve the objectives. There are four main categories for selection. The market penetration strategy is the least risky since it leverages many of the firm’s existing resources and capabilities. In a growing market‚ simply maintaining
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company and its growth patterns Examining the Strategy Formulation variables faced by the company – By identifying‚ developing and implementing a strategy to counter the economic slowdown Target Audience • • • Postgraduate Management Students with substantial work experience Business Executives under going MDP in General Management / Business Policy Participants of Advance Courses on Strategy Formulation and Implementation Key Words Strategy‚ Growth‚ Slowdown‚ Internet ‚ Verticals
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ansoff matrix The market penetration strategy is the least risky since it leverages many of the firm’s existing resources and capabilities. In a growing market‚ simply maintaining market share will result in growth‚ and there may exist opportunities to increase market share if competitors reach capacity limits. However‚ market penetration has limits‚ and once the market approaches saturation another strategy must be pursued if the firm is to continue to grow. Market development options include
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Stars I have categorized iPhone and iPod in Star category which means they both need further investment in product development and there are greater opportunities available in the marketfor growth. Latest figures reveal that the growth rate for iPods is currently 28% and for thoseof iPhone’s its 48%.Apple enjoys 60% more market share in iPod than its closest rivalScandisk in the market. In iPhone’s‚ Apple is not the market leader but has 28% market sharewhere manufacturer of Blackberry RIM has 41%
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QUESTION 1 Product portfolio analysis can be used to examine products and brands in an organization. Examine the brands of Bidco Oil Company using the Boston Consulting Group (BCG) matrix. INTRODUCTION The BCG Growth-Share Matrix is a portfolio-planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970 ’s. It is based on the observation that a company ’s business units can be classified into four categories based on combinations of market growth and market
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retailers‚ They have a well established strategies on which they work‚ which constitute the very strong base for their growth. (http://www.linkedin.com/companies/tesco) accessed on 28 Nov 2010 Ansoff Matrix for Tesco | Existing Products | New Products | Existing Markets | Market Penetration | Product Development | New Markets | Market Development | Diversification | (http://www.quickmba.com/strategy/matrix/ansoff/) accessed on 28 Nov 2010 As part
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producing plants‚ in which 23 are producing cement now‚ one cement plant if for only white cement and 4 are going to start producing cement by the end of this year‚ and these plants are producing yearly about 18 million tons of cement. The BCG Matrix of HP RELATIVE MARKET SHARE POSITION High Medium Low 1.0
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Content * Company Profile * Business Model * Market background * SWOT Analysis * Porter Five Competitive Forces Analysis * Competitor Analysis * Main case central issue * Teaching Note along with case synopsis * BCG Matrix * Regulatory framework in India in relevant sector of case company Company Profile Sopra Group India a part of Sopra Group Company is the group dedicated offshore delivery centre and is based out of Noida‚ India. Sopra Group is headquartered
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Personality Theories Matrix THEORY Psychoanalytic Neo-Freudian Trait Biological Humanistic Behavioral/ Social Cognitive Personality “Self: id‚ ego‚ superego‚ thanatos; defense mechanisms.” Personlaity structureis made up of 3 major systems: the id‚ the ego and the superego. Each has its own function properties‚ components‚ operating principles‚ and mechanisms‚ the systems interact so closely with one another that it is difficult to disentangle their effects
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Objectives Activity/Output Strategies Assessment Day 1 Lesson Topic: Simple Addition Objectives: At the end of a 1 hour and 30 minutes period children shall be able to: • Use objects and pictures to represent addition. • Identify the sign of addition • Add problems by looking at the objects • Garden Frame • Story telling • Interactive game • Checklist Day 2 Lesson Topic: Go‚ Grow‚ and Glow At the end of a 1 hour and 30 minutes period children shall be able to: • Identify healthy foods
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