(Version 1) or Kotler‚ Philip and Armstrong‚ Gary‚ 2009‚ Principles of Marketing: A global perspective‚ Pearson. (Version 2) b) Reference books or resources Instructor Manual with CD-ROM 04.02e-BM/DH/HDCV/FU 1/2 1/11 3) Implementation plan in details * Topics/ Chapters/Unit Chapter 1: Marketing: Creating and Capturing Customer Value Slot number Content Syllabus – Introduction of the course objectives‚ schedule and assessments Chapter 1 – Marketing: Creating and Capturing Customer Value
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Conservatives describes the 1996 welfare reform as being a successful policy for poor and low-income workers. They argue that it is considerably more effective to encourage a person to become self-sufficient‚ rather than having improvidently kept dependent on the government for money. Additionally‚ conservatives pointed to the fact that since the nation’s welfare rolls have fallen by half‚ a reasonable number of individuals became self-sufficient and in effect provided with jobs. On the other hand
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The collapse of the Soviet Union in the 1990s; it was a monumental and also unique time in history. Satellite states spread‚ and a new‚ more democratic leadership took over Moscow. The fall of the Soviet Union interestingly did not occur due to successful US policies or military prowess. Instead‚ a suffering economy as a result of the expensive arms and space race‚ coupled with an unsuccessful war in Afghanistan and a series of bad harvests meant that‚ to a moderate extent‚ the collapse of the Soviet
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universal rule. Judicial reforms should‚ therefore‚ be at the centre stage in the fast transforming world in which we live. It is imperative for enhancing the quality of justice that is at the core of human existence and welfare of any society. It is simply the fundamental goal of all societies. This is the reason why the human civilization has been locked in a constant struggle to achieve higher standards of fairness and equity. The endeavour is timeless with societies borrowing new practices from
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any thought to greater self-government in the American colonies‚ or of permitting them to trade more freely with the non-Spanish world. If anything‚ the Bourbons centralized colonial administration so as to make it more efficient. The commercial reforms were designed to stop smuggling and end the contraband trade that had flourished for decades and reinforce the exclusive commercial ties between Spain and its colonies. Spain was out to reconquer its colonies‚ both economically and socially. The
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Name Teacher Class Date Drug Testing: Well-Fitting for Welfare “According to a new study released by the World Health Organization‚ the U.S leads the world and takes the gold for the use of tobacco‚ pot‚ and cocaine‚ far outpacing other countries”(US Ranks #1). According to an article on alternet.org America abuses drugs worse than any other country. It is no secret that the United States’ economy is nearing an all time low. With the economy being nearly as bad as ever in the history of our
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Segregation was the predominant political challenge in the U.S. during the 1950’s and 1960’s. Though discrimination was considered socially acceptable at the time‚ civil rights activists began to assemble to combat prejudice. These activists utilized methods of peaceful demonstrations‚ unionization‚ and rides for freedom‚ to sway pro-segregation opinions. It may be argued these methods were successful as a whole‚ however; riding for freedom was the most significant in eliminating segregation because
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IMPACT OF TAX REFORMS SINCE 1991 Tax reform since 1991 was initiated as a part of the structural reform process‚ following the economic crisis of 1991. Direct Tax Reforms: 1. As per the recommendations of the TRC the personal tax brackets were only three‚ of 20‚ 30‚ and 40% starting in 1992–93. Financial assets were excluded from the wealth tax‚ and the maximum marginal rate was reduced to 1%. 2. Further reductions came in 1997–98‚ when the three rates were brought down further to 10‚ 20‚
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Abortion is one of the most controversial issues of today’s society. Abortion is defined as the removal of pregnancy tissue‚ products of conception or the fetus and placenta from the uterus. The terms fetus and placenta usually are used after eight weeks of pregnancy‚ while the other terms describe tissue produced by the union of an egg and sperm before eight weeks. Each year approximately 1.3 million women in the United States choose to end a pregnancy. “One recent report estimates that 25 million
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Employment law covers all laws‚ mandates and regulations regarding the employee-employer relationship. Labor law specifically focuses on laws dealing with unions‚ collective bargaining‚ and any other issues regarding organized labor. Employment Law in Detail The relationship between employees and employers is the core of employment law. There are hundreds of laws at the federal‚ state‚ and local levels that affect this relationship. Employers can easily fall afoul of these laws due to not knowing about
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