important roles in business growth to create more awareness to the publics and to gain customers from competitors too. 2.0 Overview of McDonald’s Corporation McDonald’s Corporation is so far the largest hamburger fast food restaurant in the world. The business began as a barbecue restaurant in year 1940 by Richard and Maurice McDonald. Further in year 1948‚ the business has changed to a hamburger stand. McDonald’s was founded by Ray Kroc‚ who actually founded the business and opened the 1st
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Nike: The Sweatshop Debate Nike is a Global Force and leading force for globalization in the world. Nike outsources its manufacturing and employs over 600 thousand workers throughout the world in over 600 factories. Nike has 20 billion in revenues each year and its brand has become one of the most recognized symbols in the world today. Nike focuses on marketing and design and employs such star athletes as Michael Jordan‚ Tiger Woods‚ Carmelo Anthony and Kobe Bryant to market its products. Nike
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International Business & Economics Research Journal Volume 3‚ Number 6 The Determinants Of European Bank Profitability Christos K. Staikouras‚ (E-mail: cstaik@aueb.gr)‚ Athens University of Economics and Business‚ Greece Geoffrey E. Wood‚ (E-mail: geowood@aol.com)‚ City University Business School‚ United Kingdom Abstract The rate of return earned by a financial institution is affected by numerous factors. These factors include elements internal to each financial institution and several
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Executive Summary Nokia is a leading mobile device manufacturer globally and has a high market share. Maximum population in India prefers using Nokia handsets as it is user friendly. It can use its customer’s goodwill and loyalty to diversify in the mobile network market in India. The communications sector in India has transformed into a multi-player and multi-product market that has diverse market size and segments. In order to diversify in to new market‚ Nokia needs to develop a marketing plan
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Case Discussion Questions 1. A green field development can be a best way to reduce labor costs. Intel could employ well- educated‚ reliable workers inexpensively in Costa Rica through the development of green field. 2. The international site selection team is important for Intel because they should identify and collect the technical‚ economic‚ and environmental protection criteria‚ develop an evaluation plan‚ evaluate proposed sites‚ identify alternatives that meet the purpose and need for
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FINS3616 International Business Finance - Week 4 A. Conceptual questions 1. What is a forward exchange rate? 2. If the yen is selling at a premium relative to the euro in the forward market‚ is the forward price of EUR per JPY larger or smaller than the spot price of EUR per JPY? 3. If you are a U.S. firm and owe someone ¥10‚000‚000 in 180 days‚ what is your transaction exchange risk? 4. If the spot exchange rate of the yen relative to the dollar is ¥105.75‚ and the
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from your home country (see the section headed ’Assignment brief ’ below for further guidance). This task will specifically assess learning outcomes 1‚ 2‚ and 3. The second task will contribute 60% to your final module mark and will comprise an international‚ medium-term strategic marketing plan for the firm that you have analysed in the first task. This task will specifically assess learning outcomes 1‚ 2‚ 3‚ 4‚ and 5. Assignment brief You have been hired by an organisation in your *home country
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Communication skills in International Business Introduction Globalisation‚ the expansion of intercontinental trade‚ technological advances and the increase in the number of companies dealing on the international stage have brought about a dramatic change in the frequency‚ context and means by which people from different cultural backgrounds interact‚ especially cross-cultural communication in international business. Global communications bring countries and cultures closer to each other every
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Background of the Study According to United Nations Population Fund (2007)‚ “In 2008‚ for the first time in history‚ more than half of the world’s population will be living in towns and cities. By 2030 this number will swell to almost 5 billion‚ with urban growth concentrated in Africa and Asia.” There are many factors that affect the increase or decrease of a population. Common factors include birthrate‚ medical advances‚ productivity‚ and so on. There have been a lot of debates and discussions
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of production in IKEA‚ thereby allow IKEA to compete more effectively. What does the IKEA story teach you about the limits of treating the entire world as single integrated global marketplace? In my opinion‚ every country is unique and has different cultures. If the strategies to provide low price of product offer a company must identify what and which factor that can bring the lowest cost in term of labour‚ transportation‚ materials and so on. IKEA first discovered in the early1990s. The company found that its European-style offerings
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