they know their segments because they launched the KA as a reaction to the Twingo (+8.9% M.S. in a year) and the market changes‚ so they copied it. However they do not know which target to choose and how to position their product offer on the market. In the hurry‚ it seems that they mixed up segmentation and targeting. The way they launched the KA is against the established modern marketing view. Q2 Taking into account that they launched the KA to challenge the Twingo position on the small cars
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EXPERIMENT 2: Recrystallization and Melting Point Recrystallization (or Crystallization) is a technique used to purify solids. This procedure relies on the fact that solubility increases as temperature increases (you can dissolve more sugar in hot water than in cold water). As a hot‚ saturated solution cools‚ it becomes supersaturated and the solute precipitates (crystallizes) out. In a recrystallization procedure‚ an impure (crude) solid is dissolved in a hot solvent. As this solution is cooled
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E XPE RIME NT 4 . 5 Reactions of acids Aim To investigate and compare some reactions of a strong acid‚ hydrochloric acid‚ and a weak acid‚ ethanoic acid (common name‚ acetic acid) Equipment Dropper bottles containing: • 0.1 M hydrochloric acid‚ HCl • 0.1 M ethanoic acid (acetic acid)‚ CH3COOH • 0.1 M sodium hydroxide‚ NaOH • 1 M hydrochloric acid‚ HCl • 1 M ethanoic acid (acetic acid)‚ CH3COOH • universal indicator solution • limewater (calcium hydroxide‚ Ca(OH)2) Marble chips (calcium carbonate
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transported to the liver‚ where it undergoes conjugation and excretion. Upon its separation from albumin on hepatocyte membrane‚ bilirubin binds to specific carriers and is intracellularly transferred to the site where it conjugates with glucuronic acid to form bilirubin diglucuronide and bilirubin monoglucuronide. During this process‚ the insoluble form of bilirubin is converted into its soluble form‚ known as conjugated or bound bilirubin. Upon conjugation‚ the bilirubin from hepatocytes is excreted
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this experiment‚ you will • Use Hess’s law to determine the enthalpy change of the reaction between aqueous ammonia and aqueous hydrochloric acid. • Compare your calculated enthalpy change with the experimental results. [pic] Figure 1 MATERIALS |LabQuest |2.0 M hydrochloric acid‚ HCl‚ solution | |LabQuest App
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Voltmeter A voltmeter is an instrument used for measuring electrical potential difference between two points in an electric circuit. Analog voltmeters move a pointer across a scale in proportion to the voltage of the circuit; digital voltmeters give a numerical display of voltage by use of an analog to digital converter. The first digital voltmeter was invented and produced by Andrew Kay of Non-Linear Systems (and later founder of Kaypro) in 1954. RHEOSTAT A rheostat is a device which is used
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Tone Assignment Peter Sigouin Ka-Ching! Margaret Atwood ENG4U In Margaret Atwood’s Ka-Ching!‚ the dominant tone of the passage is nostalgic and contemplative. When Atwood describes her first job‚ working for a small hotel coffee shop‚ she refers to it as being a clean‚ well-lighted‚ with booths‚ counters and waitresses. She is looking back on what seemed to be a poor experience. The basis of the Machiavellian characteristics was to do whatever it took to gain
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Since I was young‚ I have striven to achieve my goals; I call it a "determination to succeed." Without a "determination to succeed‚" giving up in life‚ when a situation seems impossible to overcome‚ becomes second nature. The methods one uses to overcome the challenges faced in life affects how one acquires success. For example‚ my ancestors did not overcome their struggle for equality without self-determination to better their lives. Thus‚ their lives have been an inspiration for me. The motivation
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18.1.4 – 18.1.6 CALCULATIONS INVOLVING ACIDS AND BASES Review of Important formulas pH = ‐ log10[H+] [H+] = 10‐pH pKa = ‐ log10 Ka Ka = 10‐pKa pOH = ‐ log10[OH‐] [OH‐] = 10‐pOH pKb = ‐ log10 Kb Kb = 10‐pKb The ionic product of water = Kw = [H+] x [OH‐] = 1.0 x 10‐14 mol2 dm‐6 at 298 K The expression varies with temperature
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Lab #2 Determination of Density Britney Williams Chemistry 121 Dr. Yu 1/29/13 Purpose: To determine the densities of aluminum and zinc cylinders Density is the relationship between the mass of an object and its volume. Sometimes density can be easy to sense. If two objects have exactly the same shape and size‚ the denser one may feel heavier. If their densities are close together‚ it can be hard to tell the difference. It gets really tough if you are dealing with materials that have very different
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