For Office Use Only__________ Final Grade_________ Moderation required: yes/no Tutor______________________ Date _______________ Table of Contents 1 Introduction 3 2. Literature review 3 2.1 Social Media 3 2.2 Social Networking sites 4 2.3 Marketing through Social Media 4 2.4 Brand awareness 5 2.5 Electronic Word-of-mouth and Brand awareness 5 2.6 Customer engagement and Brand awareness 6 3 Conclusion and recommendation 7 References 8 Social media marketing as a tool and creating
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Employers Use of Social Media in Recruiting With the arrival of new web technologies‚ a grey area of ethical responsibility exists concerning the use of the technology within an employer’s capacity. Employers should not be permitted to use social media as a condition of employment‚ because of privacy infringement‚ stereotyping‚ and misrepresentation. One of the more disturbing ethical infringements on personal privacy is the use of Facebook profiles in employment screening. According to
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E-commerce This is an introductory look at the science of Internet marketing. I will discuss a) Internet marketing frameworks for topics such as online consumer buying behavior‚ establishing and maintaining customer relationships‚ integrating the Internet into a marketing program and coordinating online and offline marketing practice‚ and b) issues in Internet marketing‚ such as community‚ privacy and auctions. I will also investigate aspects of website design‚ consumer behavior and satisfaction
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6/7/2013 6/7/2013 z Liza Gatheru. Liza Gatheru. Module name: Business Skills for E-commerce. Assessment title: Understanding E-commerce business skills. Unit no. 1 Credit Value: 15 Issue Date: 14/05/2013 Student Name: Liza. W. Gatheru Lecturer Name: Mr. Charleston Kagiri Module name: Business Skills for E-commerce. Assessment title: Understanding E-commerce business skills. Unit no. 1 Credit Value: 15 Issue Date: 14/05/2013 Student Name: Liza. W. Gatheru Lecturer
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Mobile Commerce Industry surpassing E-Commerce Industry By Zarah Ali National University of Modern Languages Table of Contents Abstract The research deals with ‘How Mobile Commerce Industry has surpassed E- Commerce Industry in various domains of life?’ For analysis the researcher has taken into account many recent facts and figures showing the increasing trend in M-commerce in the entire world. The researcher has successfully established
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How the E-Book Is Reinventing the Book Business http://www.ecommercetimes.com/story/74383.html References Miller‚ R. K.‚ & Washington‚ K. (2013). PART V: PRINT MEDIA: 22. BOOKS & EBOOKS. Entertainment‚ Media & Advertising Market Research Handbook‚ (13)‚ 140145. (American Psychological Assoc.) http://web.b.ebscohost.com/bsi/pdfviewer/pdfviewer?sid=578cb31396174ce3858c55ad4d5 96cac%40sessionmgr115&vid=31&hid=119 References Milliot‚ J. (2013). Online Retailers‚ Ebooks Gained in 2012
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Firm Strategy‚ Structure and Rivalry | * India’s e retailers have primarily relied on PE funds and venture capitalists * Pricing is the point of differentiation from existing Brick and Mortar shops * Focus on segments like Books and apparels to slowly increase their offerings * innovations in delivery and technology in recent years like Cash on Delivery‚ CRM * Introduction of Guarantied replacement approach.Rivalry- * Business model is easy to copy * Beginning of
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E-commerce and CSR issues In the words of Alejo and Joan (2005)‚ regarding E-commerce and its Corporate social responsibility issues‚ “Reality is virtual‚ virtual reality-the reality that exist in the form of bits and bytes activated by electromagnetic energy and made powerful by IT and the internet-has changed the way we relate to one another. It has also revolutionized economics and business”. The authors state that while e-commerce‚ the sale of goods over the internet‚ has boosted online
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transactions on social media can occur across state lines‚ determine how the federal government can best control these transactions. 2. Examine the three (3) branches of government and discuss which can effectuate the most significant impact on regulating consumer transactions via social media outlets. Support your decision. 3. Explain the agency relationship that exists on social media sites between the social media provider and businesses that utilize the site for advertising. 4. Use at least
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E-Commerce and Protecting Intellectual Property Justin Gunter Law/421 December 8‚ 2014 Liliya Kades Ecommerce and Protecting Intellectual Property Introduction E-commerce has become a prosperous industry which generated more than $262 billion in sales last year. It is estimated by 2017 that E-commerce will grow to “to $440 billion in sales for a compound annual growth rate (CAGR) of 13.8%” (Forbes‚ 2013). With this much growth‚ it beckons entrepreneurs to grab a piece of the pie. As legal activity
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