HND Business and Finance Unit 45: Business Ethics Lul Mohamed The concept of business ethics applied in Pfizer‚ M&S and Shell Global Plc. Name: Lul Mohamed Student ID: Assessor: Date: 12/10/2014 To: Pfizer Managers/Directors‚ From: Lul Mahamed Subject: Ethical perspective and corporate responsibility of Pfizer‚ M&S and Shell Global Plc. Date: 12/10/2014 Pfizer pharmaceutical company According to recent studies‚ Pharmaceutical company that provide
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Benefit of ethics in workplace In this today’s world there have been many fraudulent activities which have led to business failure. Therefore‚ this study aims to analyze the benefit of ethical aspect in workplace. The concept of workplace ethics is far more complex than it appears at first glance. There are many facets including the company’s obligation to its employees; and workers duties to their employer. There are the company’s duties to related and unrelated third parties with customers and
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strategies reach the customers and show any effect?" And it is the job of the advertising campaign planner to be able to answer that question. To do so usually requires some form of promotional evaluation. Evaluation of advertising campaign effectiveness is a form of research though it is somewhat different from other forms. Most research is used to predict what might occur in the market place. Effectiveness research‚ on the other hand is used to determine exactly what did happen. Although this information
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quality has been recognized as a key factor in differentiating service products. Customer satisfaction can be secured through high quality products and services (Getty & Getty‚ 2003; Gupta & Chen‚ 1995; Tsang & Qu‚ 2000). Edvardsson (1996) reflected that the concept of service should be approached from the customer ’s point of view‚ since it was his/her perception of the outcome that constituted the service. Customers may have different values and different grounds for assessment and most of the time
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INTRODUCTION: “Marketing is a total system of business‚ an ongoing process of: 1. Discovering and translating consumer needs and desires into the products services (planning and producing the planned products). 2. Creating demand for this product and services through promotion and pricing. 3. Serving the consumer demand through planned and physical distribution with the help of marketing channels. 4. Expanding the market even in the place of keen competition.” “Marketing is the
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AMITY UNIVERSITY AMITY INTERNATIONAL BUSINESS SCHOOL(AIBS) PROjECT REPORT ON Job Satisfaction & Employee satisfaction AT Areva T&D India Ltd.‚ Noida SUBMITTED TO: Ms. CHITRA KRISHNAN GROUP MEMBERS * PRIYAL AGARWAL(A1802012201) * JAMSHED SHABIR() * GARIMA ARORA() * HARSH GOEL() * ASHISH TANWAR() sECTION- C MBA-IB Introduction In the present scenario of business world the only thing that is confirmed is change. Competent
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excellent customer service. It is an effective strategy for taking full advantage from the engagement between customers with organizations and also offering a competitive edge to survive in this tough market environment. The profitability and sustainability of any businesses are mostly depends on how long the services and products their customers hold. Matter- of-course‚ the banking sector is not an exception to this concept; all of the banks attempt to make a different by using their customer service
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Group Project Title: Effective Customer Relationship Management—Customer Loyalty Program Class Group: Thursday‚ SEM004 16:30—17:30 Group Member: Leung Mei Wun‚ May (10626919D) Ngan Ho Shan‚ Iris (10571756D) Poon Wing Lam‚ Yvonne (10627025D) Wan Wing Tung‚ Yuki (10542306D) Wu Kit Wing Ophelia (10504166D) Date of submission: Total no. of words: 2nd December‚ 2010 3‚491 words 1 Content Introduction & Background Objectives Importance of Effective Customer Relationship Management Why Hilton
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Table of Contents S. No Topics Page No 1. Abstract 2 2. Introduction 2 3. Research Objectives 4 4. Research hypothesis 4 5. Research Methodology 5 6. Literature Review 6 7. Conclusion 12 8. Reference 13 The Relationship between Organizational Commitment And Job Satisfaction: 1) Abstract: Organizational commitment is one of the widely researched areas among Researchers‚ psychologist and human resource management practitioners. The objectives will be presented the study about to analyze the relationship
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Successful CRM: Turning Customer Loyalty into Profitability By Bob Thompson CEO‚ CustomerThink Corporation Founder‚ CRMGuru.com [pic] October 2004 Compliments of: [pic] Copyright © 2004 RightNow Technologies. All Rights Reserved. Executive Summary Customer relationship management (CRM) gained recognition in the mid-1990s‚ primarily driven by its perception as information technology (IT). However‚ not enough attention has been given to the fundamental drivers of CRM success:
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