Proposal on Customer Satisfaction Strategies of Subway Submitted By: ID- Table of Contents 1 Topic 3 2 Introduction 3 2.1 Research background 3 2.2 Aim and Objectives of the Study 4 2.3 Research Questions 4 3 Literature Review 5 3.1 Service Quality and Customer Satisfaction 5 3.2 Areas of Setting Strategies 5 3.3 Relationship and Loyalty 6 4 Research Methodology 7 4.1 Research Method: Qualitative and Quantitative 7 4.2 Data Collection 7 4.3 Sample 8
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Customer satisfaction refers to the extent to which customers are happy with the products and services provided by a business. Customer satisfaction levels can be measured using survey techniques and questionnaires. Gaining high levels of customer satisfaction is very important to a business because satisfied customers are most likely to be loyal and to make repeated orders and to use a wide range of services offered by a business. The need to satisfy customer for success in any commercial enterprises
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1.1Customer Satisfaction What is customer satisfaction? Customer satisfaction refers to how satisfied customers are with the products or services they receive from a particular agency. The level of satisfaction is determined not only by the quality and type of customer experience but also by the customer’s expectations. A customer may be defined as someone who: •Has a direct relationship with‚ or is directly affected by your agency and •Receives or relies on one or more of your agency’s services
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Factors affecting Customer Satisfaction Customer satisfaction is the overall impression of customer about the supplier and the products and services delivered by the supplier. Following are the important factors that could affect customer satisfaction: * Departmentwise capability of the supplier. * Technological and engineering or re-engineering aspects of products and services. * Type and quality of response provided by the supplier. * Supplier’s capability to commit on deadlines
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Customer Satisfaction and Quality Care In this competitive health care environment‚ consumers want and expect better health care services and hospital systems are concerned about maintaining their overall image. There is also attention to ways in which patient satisfaction measurement can be integrated into an overall measure of clinical quality. To begin‚ review the Hospital Consumer Assessment of Health Plans Survey (H.C.A.H.P.S.) available at (http://tinyurl.com/4272s7l). Next‚ visit
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responsibility • Stockholders v. Stakeholders Who are stakeholders? • stockholders • employees • customers • managers • supplies • local community According to Friedman‚ can a business do anything in the quest for profits? • No‚ it must not be deceptive or fraudulent Who is Theodore Levitt? • Former professor of marketing at Harvard B-School‚ Ph.D. in economics‚ prolific writer‚ editor of Harvard Business Review‚ coined the term "globalization" has been referred to as the father of modern marketing
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Conclusion In today’s world customer satisfaction is one of the most important elements in doing business. It is important for a manager to recognise the weak points‚ so that these can be improved. This report exemplifies the most important variables which influence the customer satisfaction of Subway. Field research has been done in the form of a questionnaire. Consequently‚ the data was analysed and the research question was answered. The variables used for this research are: Age‚ gender‚ income
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The Triple Bottom Line Analysis/Evaluation of Fiji Water: Fiji Water and Economical Sustainability Market Trends: The bottled waters market has observed a major growth in the last decades thanks to changes in consumers’ minds. The water products are now preferred to the Sparkling (Sodas) substitutes because customers are being more health-conscious and socially aware. The major threat for Fiji Water came after their attempt to enter the UK’s market‚ when the Tap Water vs. Bottled Water emerged
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The Impact of Special Events Balancing the impacts of events Special Events have both positive and negative impacts and it is essential the in assessing the impact of and event or of a proposed event that careful consideration is given to whether the positive outcomes sufficiently outweigh the negatives to justify the event. The positive impacts must be developed and maximized so that they both give and appear to give the maximum benefit to all stakeholders and to the wider community positives
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Letter of Acknowledgement This report is based on the analysis of employee satisfaction of “EFU General Insurance Limited”. It is our fortune to have personnel of “EFU General Insurance Limited” whose corporation and guidance contributed tremendously to complete this project. It is our pleasure to have the most valued and respected facilitator Mr. Motiur Rehman. The substance that we have gained during the semester and by assignments from him was an introduction for us in the field of Organizational
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