quality and justice on customer satisfaction and the continuance intention of mobile value-added services: An empirical test of a multidimensional model Ling Zhao a‚ Yaobin Lu a‚⁎‚ Long Zhang a‚⁎‚ Patrick Y.K. Chau b a b School of Management‚ Huazhong University of Sci. and Tec. Wuhan 430074‚ China School of Business‚ The University of Hong Kong‚ Hong Kong‚ China a r t i c l e i n f o a b s t r a c t Understanding the antecedents and consequences of customer satisfaction in the mobile communications
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Hence‚ it is the duty of business concern to study such factors to understand the consumer’s preference. Indian automobile industry is an ever growing industry. The industry has changed from being a seller’s market to a buyer’s market. Brand and media proliferation‚ information book and easy assess to a wide variety of brands‚ have all had a significant impact on the buying behavior of consumers‚ who are now clearly seeking value over price. The problem of today’s business is no more on production
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of any business rests on consumers who are willing to accept and pay for the products. The firms must be aware of what must be monitored continuously for assured success According to Phillip Kotler “Satisfaction is a feeling of pleasure (or) disappointment resulting from comparing through perceived performance in relation to his her exception”. Since customer satisfaction is an important goal of any marketing program it is necessary to establish factors which help satisfy the customers.
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Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention by Harkiranpal Singh May 2006 UCTI Working Paper WP-06-06 The Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention Harkiranpal Singh Asia Pacific University College of Technology & Innovation Technology Park Malaysia Bukit Jalil‚ 5700 Kuala Lumpur‚ Malaysia May 2006 kiran@apiit.edu.my Abstract To be successful‚ organizations must look into the needs and wants of their customers. That
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The research register for this journal is available at http://www.mcbup.com /research_registers IJQRM 18‚7 722 Received August 2000 Revised February 2001 The current issue and full text archive of this journal is available at http://www.emerald-library.com/ft Case studies on the implementation of TQM in the UK automotive SMEs Sha’ri Mohd. Yusof Universiti Teknologi Malaysia‚ Johor Bahru‚ Malaysia‚ and Elaine Aspinwall University of Birmingham‚ Birmingham‚ UK Keywords TQM
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Final Research Project On Impact of Shopper‚ Store and Situational Factors on Store Image‚ Satisfaction and Loyalty of Customers A Study on Westside Stores Submitted in partial fulfillment of the Post-Graduate Diploma in Management (PGDM) Programme Submitted by: Aniket Vanjre Atharva School of Business Malad- Mumbai Acknowledgment I hereby take this opportunity to thank Apeejay School of Management for providing me an opportunity to do a research project on Westside
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TO DETERMINE THE LEVEL OF CUSTOMER SATISFACTION IN DAYSTAR UNIVERSITY CAFETERIA A project submitted to the School of Business and Economics in partial fulfillment of the requirement for the course Research Methodology BUS 213X Daystar University Nairobi‚ Kenya By Mark Reuben Gathigi 08-1064 November 2012 DECLARATION In presenting‚ this research in partial fulfillment of the requirements of the course code BUS 213X – Research Methodology from Daystar University‚ I declare that this
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* Assignment 1: “The American Red Cross (ARC)” Read The American Red Cross (ARC) case in your textbook. This case is not available in electronic format on the course shell. You are to write a four to six (4-6) page paper that answers the following questions: 1. Determine and discuss the ways in which ARC’s corporate governance failed to provide formalized responsibility to their stakeholders. 2. Recommend steps that ARC could follow to improve their stakeholder perspective.
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Customer satisfaction is an important issue in a business because it drives revenues‚ market share‚ and competitive strength. Organisations often think the way to measure customer satisfaction is to examine the number of customer complaints. The problems with this method is that it is reactive‚ it only responds‚ if at all‚ after the event and it does not really measure satisfaction only dissatisfaction. Some important factors that help us understand and determine how satisfied or dissatisfied
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a personal copy‚ then‚ a third copy should be prepared. Paper size and font: All reports must be on size A4 paper and fonts should be 12 points and in New Time Roman. This selected font and size should be uniformly used throughout. The report should be double-spaced throughout. All margins should be 1-inch (2.2cm) top‚ bottom and right. However‚ the left margin should be 1½ inches (3.5cm) to allow for binding. The body text should be fully blocked throughout. Page Numbering: Page numbering
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