MANAGEMENT MARKS: 80 COURSE: EMBA SUBJECT: CONSUMER BEHAVIORE N.B: 1} Attempt all the questions 2} All Questions Carries Equal Marks Name: Varsha Vasantrao Sawalkar Ref. No: KP00610-20407 ____________________________________________________________ _______________________ SECTION A ( Each question carried 12 Marks ) 1. You are the brand manager of a new line of light weight autofocus‚ economically priced digital cameras. Describe how an understanding of consumer behaviour will help you in your segmentation
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Fear of Failure as It Relates to Sports Christopher Butler Psyc 312 Sagar‚ S. S.‚ Lavallee‚ D (2010). The developmental origins of fear of failure in adolescent athletes: Examining parental practices‚ Psychology of Sport and Exercise 1-11. Sager et al. (2010) examined the origins of Fear of Failure (FF) in adolescent adults. They did this by examining how parent socialization and child interaction play a part in the development of FF in a child. Three families with adolescent athletes ages
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Diagnosis: Heart Failure Defined: “An abnormal clinical condition involving impaired cardiac pumping that results in pathophysiologic changes in vasoconstriction and fluid retention” (Lewis‚ Heitkemper‚ Dirksen‚ O’Brien‚ Bucher‚ 2007‚ p. 821). Risk factors: Increasing age and coronary artery disease are the two main risk factors for heart failure. Heart failure may also develop by other contributing risk factors‚ such as cigarette smoking‚ diabetes‚ high cholesterol‚ obesity‚ and hypertension
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Firstly‚ the “behaviour” is used to refer to nonobservable cognitive activity as well as to overt actions. Secondly‚ learning results in relatively permanent changes in behavior. This excludes changes brought about by fatigue or other short-lived influences such as drug-induced behavior. Thirdly‚ we must exclude the effects of physical damage to the body or brain and of natural human growth. Types of learned behavior a) Physical Behaviour People learn many physical behaviors in everyday life.
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though Thomas Edison did not call his mistakes failures‚ he learned from them‚ and continued to try other combinations until he finally succeeded. People fail‚ just like Thomas Edison‚ but they can make the choice to learn from their mistakes. William Zinsser‚ the author of “College Pressures” discusses the importance and value failure can have in people’s lives by relating it to the experiences students face while in college. The significance of failure is very critical in people’s lives because
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Consumer Behaviour of Two Wheeler customer towards Small Cars Introduction "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.“ – Peter Drucker. As Peter Drucker puts it‚ a marketer needs to understand Consumer behaviour so that the marketing concepts have the essence of consumer orientation and the emphasis is more on the customer than the product. The core of modern marketing lies in creating meaningful value satisfaction
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An analysis on Wahaha’s marketing strategies in applying consumer behaviour theories Hangzhou Wahaha Group is a private group of companies‚ featuring beverage products‚ which also has become one of major beverage producers in China. The name ‘Wahaha’ is a children’s folk rhyme and also stands for the sound of children’s laugh in Chinese. The company is run by zong qinhou who started the business by selling ice cream and sodar on a tricycle in 1987. (Wahaha‚ 2012)The turning point of his business
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“Communication is not an easy process. It involves verbal and non-verbal attempts to assist the other person to understand what we are trying to communicate. Yet it often fails.” The communication occurring between two people as discussed in the statement above is known by academics as ‘interpersonal communication’. Interpersonal communication can be defined as a two-way‚ transactional process in which two people‚ occupying a shared space‚ continue to send information to each other and receive
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The term “heart failure” sounds as if the heart has already failed. This can increase a person’s anxiety especially in the aging population that is a targeted community for this disease assuming that the failure is equivalent to death. Heart failure is actually the decline in the hearts ability to sufficiently pump oxygenated blood to the rest of the body. Many people can live with heart failure and are able to manage it through lifestyle changes‚ prescribed medication compliance‚ and regular physician
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Ryan Cook POSI 4322 3:30 PM Market Failure Ideally‚ a free market is the means by which people exchange goods and services in a safe and unrestricted context. In a liberal democracy‚ such as that of the United States‚ it is accepted to varying degrees that government has a role in ensuring that the “free” component of markets does not develop into a force which undermines the “safe” component. Therefore‚ some restrictions are in fact necessary. This paradox of government restricting certain behaviors
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