EVENT MANAGEMENT INTRODUCTION Event management is the application of project management to the creation and development of festivals‚ events and conferences. Event management involves studying the intricacies of the brand‚ identifying the target audience‚ devising the event concept‚ planning the logistics and coordinating the technical aspects before actually launching the event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry.[1]
Premium Asset Balance sheet Liability
CHAPTER Event strategy 1 INTRODUCTION Events and festivals are an economic and social driver of many companies‚ cities‚ regions and countries. They need to be assessed for their benefits and placed in the development plans of the organisation. The only way to achieve this sensibly is to devise a framework for the development. This chapter describes how these frameworks or event strategies are created. It begins with the recognition of events as being part of a development portfolio and not
Premium Management Strategic planning Asset
Segmentation and Target Market The three major players in the soft drink market are PepsiCo‚ Inc.‚ the Coca-Cola Company‚ and the Dr. Pepper Snapple Group (Change Lab Solutions‚ n.d.). All of them use effective market segmentation to target specific markets. Effective target marketing requires that marketers‚ segment the market‚ by identifying and profiling to find a distinct group of buyers who differ in their wants and needs (Kotler & Keller‚ 2012). They target their specific product to one
Premium Soft drink Target market Marketing
the hospitality business employs a large percentage of people. This paper further focuses on economic impact. It will be covered what is the main reasons affecting demand.It will be analyzed about the global recession problem and how the recession has been impacted on people. Below in the essay will be covered how The Titanic anniversary and The Olympics Games increase The United Kingdom economy. The purpose of this essay is to examine and give practical examples related with the hospitality industry
Premium Olympic Games Hospitality industry Hotel
Event Proposal On the 14th December 2010‚ Trinity University Foundation degree students will be hosting a Multi-skills activity event‚ for children from Schools in the local community. The event being proposed is a multi- skills event‚ which has been organised by a group of 6 undergraduate students who are currently studying in‚ “Supporting Learning: Physical Education and Health”. The group have joined together to plan a multi-skills activity event‚ aimed at Primary School children in years 5
Premium Management Project management Gantt chart
Let’s look at some of the key advantages of the proprietary corporate event. • When creating a proprietary corporate event‚ the marketer has nearly complete control of the customer’s experience with the company. You can shape the event to suit the needs of your audience — and meet your corporate sales and marketing objectives. • Corporate events are an excellent venue for relationship building with key customers‚ from end-users‚ to technical personnel‚ to purchasing officials‚ to senior executives
Premium Marketing Management
DBQ Essay (Modern Day Olympics 1896 – 2002) War‚ Nationalism‚ and money paid by various corporations/countries all shaped the modern day Olympics. War played a major role in shaping the modern day Olympic Games. In document one‚ Pierre de Coubertin‚ the founder of the modern Olympic movement‚ states that the Olympics would serve as a reduction of war because of the worldwide competition between various countries. Coubertin wrote this document to attempt to convince the Athletic Society of France
Premium Olympic Games United States Germany
Segmentation and Target Market Paper MKT/571 Segmentation and Target Market Paper To obtain success‚ and then retain success‚ organizations need to determine which market segments to focus (Kotler & Keller‚ 2012). Additional consideration is necessary to ensure that the organization can effectively serve this market segment. According to Kotler and Keller (2012)‚ the finest marketing plans identify and embrace segment differentiation by determining the demographic‚ psychographic‚ geographic
Premium Psychographic Marketing Demography
Comparing Modern Olympics to Ancient Greek Olympics The Olympics‚ the most popular show on TV every two years. The Olympics are very old‚ older then you would think‚ they are over 1‚500 years old. The Olympics were created by the Greeks‚ and were held every four years‚ back then “Four years” was called an Olympiad. The original Olympics Games were not invented by anybody. They were created in month Apollonius in year that we now know as 776 B.C.‚ there was a great foot race in a meadow beside
Premium Ancient Olympic Games Olympic Games Athens
Special Olympics is a worldwide movement of creating a world of inclusion and community‚ founded in 1968. As a cite they want to make everyone feel accepted regardless of their disability. Their goal is to make the world healthier‚ better‚ happier one athlete at a time. Special Olympics is center around their athletes‚ both children and adults with disabilities. People with disabilities are in all places across the world. As an organization they want to reach out to over 200 million people and
Premium Sport Management Olympic Games