Nike is a major publicly traded sportswear‚ footwear and equipment supplier based in the US which was founded in 1962 originally know as Blue Ribbon Sports. Nike is the world leader in the manufacturing of sportswear and gear with more than 47 market shares across the global (Nike.com‚ 2011). Nike produces a wide range of sports equipments such as running shoes‚ sportswear‚ football‚ basketball‚ tennis‚ golf‚ etc. Now Nike follows the global fashion trends and is well known and popular in the
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firm’s bond‚ Johanna only used the interest expense of the year divided by the average debt balance‚ which fully ignored the discounted cash flow of the cost of debt. 2. If you do not agree with Cohen’s analysis‚ calculate your own WACC for Nike and be prepared to justify your assumptions. Combining the analysis above‚ we now give our own WACC calculation as following: 2.1 The value of debt(based on EXIHIBIT 3). Since the book value of debt may represent the market value‚ we merely
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potential strengths‚ weaknesses‚ opportunities‚ and threats within the Nike Corporation. It will look at the role of promotions as a consumer product company‚ offer possible promotional objectives‚ and consider other promotional methods the Nike Corporation may wish to implement in its quest to remain the market leader. History‚ Development‚ and Growth From their marketing strategies to their selling philosophies‚ Nike has developed one of the most recognizable and demanded name and logo
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* | Origins and history Nike‚ originally known as Blue Ribbon Sports (BRS)‚ was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger (now ASICS)‚ making most sales at track meets out of Knight’s automobile. According to Otis Davis‚ a student athlete whom Bowerman coached at the University of Oregon‚ who later went on to win two gold medals at the 1960 Summer
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Contents Table of Contents 1 Introduction 2 Brief Historical of NIKE 3 Financial Statement 5 Total Revenue 6 Operating Income 6 Net Income 6 Recent News of Nike 7 PESTLE analysis 8 Political 8 Economic 8 Social 9 Technology 9 Marketing Strategies 11 Conclusion 12 References 13 Introduction In this assignment‚ we are going to study about the Nike in its home country‚ United State (U.S.). We choose Nike as our study due to; firstly‚ most of our team members like sporting
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| Migrant’s culture in host country Culture is generally accepted way of doing activities in a society which includes beliefs‚ symbols‚ values‚ behaviour and social organization. Migrants adopt and mix with new culture since culture change in inevitable. There are certain arguments for maintaining one’s native culture in a new country. However‚ it is a defended that migrants should adopt the host country’s culture. This essay will consider the arguments for retaining or not retaining ones culture
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Turkey is a country in both Europe and Asia. The area of Turkey is about 780‚000 square kilometres. Turkey is a republic. There are 81 provinces in Turkey. The money of Turkey is called Turkish Lira The capital city is Ankara‚ a city in central Anatolia. The cultural and economic center is Istanbul‚ which is in Europe. In the past Istanbul was called Constantinople. Turkey was founded in 1923‚ after the war of independence. Before that‚ Turkey was the core of the Ottoman Empire. This war of independence
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Marketing Excellence / Nike Question 1: What are the pros‚ cons and risks associated with Nike’s core marketing strategy ? We can evaluate Nike’s core marketing strategy as related them to the relevant marketing theories. First of them is distribution theory. Nike distributes its products on different level basis. The high quality products are given to a certain distributers while the low price to be sold at highly discounted price at the retail stores such as Wal-Mart. Nike has also become the leader
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issues with Cohen’s calculation‚ and then analyze an new WACC to decide whether we should invest in Nike Inc. Many issues should be addressed regarding Joanna Cohen’s WACC calculation. First‚ to calculate the debt cost of capital‚ Cohen divided the total interest expense by the company’s average debt balance. This is an issue because she did not take into account the current yield on publicly traded Nike debt. Another issue that should be addressed is the calculation of the equity cost of capital. Using
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Introduction DEBATING: A BASIC INTRODUCTION BEGINNER Let’s start at the beginning. Every debate needs a topic. This is a contentious assertion that forms the basis for the debate. For example‚ the topic might be “THAT IT IS BETTER TO BE SMART THAN TO BE KIND” or “THAT THE UNITED NATIONS HAS FAILED”. This book relates to a specific but common style of debate. It is the style used in most schools throughout Australia and in many other countries‚ at the Australian National Schools Debating Championships
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