"Dettol brand" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 50 of 50 - About 500 Essays
  • Powerful Essays

    2008 Brand Perception & Brand Equity of Baby Accessory Products in Working Moms’ Perspective A paper is aiming to investigate how to create brand perception and brand equity by using the different marketing communication tools. It also studies the relationship between brand perception and brand equity. This study is focused on baby accessory product in order to realize what working moms think‚ conceive‚ feel‚ and learn upon brands. Brand perception is consumers’ ability to identify the brand under

    Premium Brand Brand management Marketing

    • 3604 Words
    • 15 Pages
    Powerful Essays
  • Better Essays

    1|Page Pepsi Brand Tracker (Project2 Part2 Brand Equity Measurement) PRAXIS BUSINESS SCHOOl A report Submitted to Prof. Srinivas Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 03/08/09 BY Apoorva Jain Gunjan Dugar Hardik Mishra Manoj Mani Iyer PEPSI BRAND EQUITY PRAXIS BUSINESS SCHOOL 2|Page Executive Summary The objective of this project was to find out the brand equity of Pepsi . The parameters which enabled us to arrive at

    Premium Brand Coca-Cola Brand equity

    • 2829 Words
    • 12 Pages
    Better Essays
  • Good Essays

    of interest has been on consumer’s attitudes toward brand attribute beliefs and their impact on purchase intentions (Mitchell‚ Olson 1981) B) Findings Studies concerning attitudes and purchase intentions have showed that brand attributes may not be the only variables influencing brand preference. In their study‚ Mitchell and Olson (1981) aimed to validate Fishbein’s proposition regarding attitude formation. Indeed they found that brand attribute beliefs act as a mediator to attitude formation

    Premium Advertising Psychology Brand

    • 478 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    the Committee on Brand Valuation The Ministry of Economy‚ Trade and Industry The Government of Japan June 24‚ 2002 Contents of the Report Members of the Committee on Brand Valuation Summary The Report of the Committee on Brand Valuation I II Publication of the Report Definition of Brand II-1 II-2 II-3 III Concept of Brand Concept of Brand Value Corporate Brand and Product Brand 5 7 21 22 25 25 25 26 29 29 29 29 31 33 34 34 35 36 36 38 39 40 41 41 43 43 49 58 58 Brand Royalty Fee: Current

    Premium Brand Brand management Branding

    • 32057 Words
    • 129 Pages
    Powerful Essays
  • Good Essays

    different brand strategies. Lenovo desired to clearly communicate an authentic value proposition for the newly combined resources of their firm. With this‚ we would recommend a Synergy branding strategy in the short term and a Master Brand approach in the long term. We feel this co-branding approach will further align Lenovo’s brand to their mission of “putting more innovation in the hands of more people so they can do more amazing things” by creating broader consumer appeal and greater brand equity

    Premium Brand Brand management Brand equity

    • 1217 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    BRAND OVERVIEW AND ANALYSIS OVERVIEW (Brand History‚ Product‚ USP‚ Objective) ‘UNITED COLORS OF BENETTON’ is an Italian clothing brand‚ part of the Benetton Group‚ which was founded by Luciano Benetton in the year 1965. Luciano was then a 30-year-old Italian salesman in Treviso who decided to start a brand which sold colourful clothing. He started this company as a single store with his brothers Gilberto and Carlo and sister Giuliana. The first store was inaugurated at Belluno in 1966

    Premium Advertising Brand

    • 1085 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    Brand Management Midterm Study Guide January 23‚ 2013 * Inter Brand’s Valuation Approach * The increasing recognition of the value of intangibles came with the continuous increase in the gap between companies’ book values and their stock market valuations‚ as well as sharp increases in premiums above the stock market value that were paid in mergers and acquisitions in the late 1980s. * The brand is a special intangible that in many businesses is the most important asset. This

    Premium Brand Brand management Branding

    • 2075 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    THE IMPACT OF BRAND ENDORSEMENTS ON CONSUMER BEHAVIOUR IN MTN. 1.0 INTRODUCTION 2.1 Background of the Study According to the American Marketing Association‚ marketing is the process of planning and executing the conception‚ pricing‚ promoting and distribution of ideas‚ goods and services to create exchanges that satisfy individuals and organizational objectives. Thus‚ for companies and organizations to achieve their objectives‚ it is of essence that the marketing tools of product‚ price

    Premium Marketing Brand Advertising

    • 4558 Words
    • 19 Pages
    Powerful Essays
  • Better Essays

    Introduction: Brand personality is the attribution of human traits and characteristics to the brand name‚ so as to relate the personality of brand with a prospective customer and thereby increase the brand equity. I have structured my assignment in the following manner: In part one I would define and examine the concept of brand personality and the specific human traits that can be associated with a particular brand. Second part will include the association and evaluation of traits with my

    Premium Brand Brand management Brand equity

    • 1946 Words
    • 8 Pages
    Better Essays
  • Satisfactory Essays

    Brand Tracking The Tory Burch brand should be tracked using a corporate or family-brand tracking strategy because the Tory Burch brand is identified with multiple products (shoes‚ designer handbags‚ accessories‚ etc.). When using a corporate or family branding strategy‚ knowing which individual products the brand reminds its consumers of becomes important. It is also important to know which specific products are most influential in affecting consumer perceptions about the Tory Burch brand. Tracking

    Premium Brand management Brand Graphic design

    • 295 Words
    • 2 Pages
    Satisfactory Essays
Page 1 42 43 44 45 46 47 48 49 50
Next