named “Z Clean Hand wash” in a growing market. Though Lifebuoy Hand wash (A product of Unilever) is the current market leader‚ and there’s more competitors like Dettol Hand wash (Reckit Benkiser)‚ Savlon Hand washing Liquid (ACI) and Sepnol Hand wash (Square Toiletries ltd.)‚ we can compete because our hand washing products offer a distinctive blend of quality‚ features‚ benefits‚ service and value based pricing. We are aiming several segments in the consumer and business market. Our plan is to
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Demonstrative Speech: Hand Washing Introduction I. Attention getter – Hand washing is a task that we perform on a daily basis‚ but it is often times taken for granted. Many of us do not wash our hands the proper way‚ and many of us do not wash our hands as often as we should. II. Reason why hand washing is so important a.i. “80% of all infections are transmitted by human hands” (Fudin‚ 2011). a.ii. “Each year‚ 40 million Americans get sick from hand-borne bacteria‚ and 80‚000 of these people
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Improving Hand Hygiene Compliance in Healthcare Olga Norka Ambria College of Nursing Abstract Hand washing hygiene is a single and the most important method of prevention of pathogenic microorganisms transmission. Proper hand hygiene is a fundamental condition of patient safety in health care settings. Ideally every health care
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According to the CDC‚ frequent hand washing is the single most important procedure for reducing the transmission of potentially infectious agents. Hand washing‚ this process should be practiced by everyone. I learned the proper way to wash my hands in nursing school. Hands should be washed frequently‚ during the day. Hands should be washed after using the restroom. I want everyone to know the proper way to wash their hands as it will cut down on the spread of colds and other viruses.
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the London Stock Exchange It had a market capitalisation of approximately £23.2 billion as of 23 December 2011‚ the 20th-largest of any company with a primary listing on the London Stock Exchange• Reckitt Benckiser owns a wide range of household brands in five main areas. 3. CATEGORY PERFORMANCE FOOD PHARMA 4% 8%PORTFOLIO BRANDS HEALTH 8% 21% HOME 21% HYGIENE 38% 4. DETTOL• As the worlds leading brand of antiseptics and a trusted champion of family health‚ Dettol products offer a high standard of
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RECKITT BENCKISER (INDIA) LIMITED> SUBMITTED BYPriyankita Hazarika Roll no:- 28 3rd Semester INTRODUCTION Dettol‚ the brand synonymous with protection from germs‚ had for long been voted as India¶s most trusted brand. In September 2008‚ the marketing team of Dettol was reviewing the brand¶s performance in its 75th year of existence to formulate a three-year plan. Dettol¶s growth trend had been slow but steady over the years and a number of initiatives taken in the recent years had started
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How do your hands feel today? Outcome Statement: To inform my audience on the importance of how to properly wash your hands. Thesis Statement: The spread of many germs and viruses can be reduced by hand washing with soap and water. Hand washing is important because it can help protect from many diseases‚ if you properly wash your hands this will cut down on the spreading of germs and viruses and in turn make the world a healthier place. Introduction I. Attention Getter: Germ-X kills 99
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DETTOL PORT FOLIO DETTOL SOAPS DETTOL LIQUID • For Bruises & Cuts • Insect bites • Washing of clothes • Mopping of floors • Shaving • Bathing • Cleansing of skin DETTOL HANDWASH DETTOL PRICKLY POWDER Available in two sizes 75gm and 200 gm DETTOL MPC A new product Dettol Multipurpose cleaner recently launched and added in the Dettol family. Available in two variants floral and
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Dettol Soap Introduction Dettol Antiseptic Liquid Disinfectant is the name of commercial liquid and solid antiseptic products belonging to a household product line manufactured by Reckitt Benckiser. The traditional liquid product is a light yellow colour‚ but becomes milky white when diluted in water. This diluted mixture can be used to clean cuts etc. The active ingredient which defines its unique antiseptic property is an aromatic chemical compound known as chloroxylenol (C8H9ClO). This makes
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Dettol Brand is strongly positioned in the market as “The best killing germs antiseptic”. It is market leader and it has strong credibility and trust‚ it’s a top of mind in its category and it has two value propositions: functional (protection for germs and killing wounds) and emotional (love and care from a mother taking care of her child). This emotional campaign was supported with a strong advertising campaign where a mother is shown reading a letter from her son who is in a boarding school
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