Case study “Economic Growth: Spot the Trend” In this case study we look at some data of Mangoland GDP. The various items listed have been taken from a more general table presented in the CSO publication Economics Trends. it must be emphasized that all components items are evaluated in constant price terms. Thus one of the exercises will be to calculate some “real” growth rates for the Mangoland. Other uses of such data are for interpreting past events and forecasting ones. Theses issues will
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INTRODUCTION * Dettol was first used in leading UK maternity hospital in the early 1930s. Shortly thereafter‚ in 1933‚ with the endorsement of medical profession‚ Dettol was launched to the general public. * Dettol is a brand of Reckitt Benckiser and has stood for its trusted production in India since 1930. * The brand is endorsed by the Indian Medical Association and has been voted among India ’s Most Trusted Brand in recent years. * Reckitt Benckiser (India) Limited‚ formerly
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MARKETING MANAGEMENT CASE STUDY ON Dettol Soap CONCEPT NOTE SUBMITTED TO – BY- Dr. Tanjul Saxena Dr. Yogesh Pande Dr. Vikash k. sinha DATE-24/01/2011 INDUSTRY- Soap Industry COMPANY- Reckitt Benckiser (India)
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The soap market size is of Rs. 17 Billion in Pakistan It is divided in two categories: Beauty Soap (Lux‚ Capri‚ Dove etc.) Anti Bacterial Soap (Lifebuoy‚ Safeguard‚ Dettol) The share of Anti bacterial soaps is 49% This segment has a value of Rs 8.3 billion It has a annual volume turnover of 33700 tones Antibacterial Soap Market is increasing by 7% The overall soap market is growing by 10% To capitalize on brand equity of Dettol‚ it should position its brand
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Size of UK Food Industry The food and drink industry is the largest of the manufacturing sectors accounting for 15% of manufacturing overall‚ with a total turnover of £70bn. The industry employs some 500‚000 people‚ equating to 13% of the UK manufacturing workforce. Food and drink remains the biggest spending category. In 2005‚ consumer spending on food and drink was nearly £153.8bn‚ 20% of total UK consumer expenditure.1 Page 2 Year on year UK consumer expenditure on food is increasing across
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Title: Keeping Your Hands Washed Specific Purpose: I would like to persuade my audience to become regular hand-washers Central Idea: By doing something as simple as washing our hands‚ we can prevent unnecessary diseases. Introduction: I. Attention: Honestly‚ how many of you wash your hands every time after using a public restroom? "The American Society for Microbiology wanted to know how many people told the truth about their hand-washing habits. So volunteers called more than 1
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CONTENTS 1. EXECUTIVE SUMMARY..………………………………………………………….…2 2. INTRODUCTION 1. Markets for various categories: The Liquid Handwash…………………………........2 3. MARKETING STRATEGY 1. Strategies and Objectives……………………………………………………………..3 2. SWOT Analysis………………………………………………………………….…...3 3. Situational analysis…………………………………………………………….…......4 4. Competition analysis………………………………………………………………....5 5. Players in the Market………………………………………………………………...6 6. Communication………………………………………………………………………7
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The Car Wash Though it may sound really simple to wash an automobile‚ just spraying the car with water‚ then soaping it‚ and then drying it will not fully complete the washing process. There is a simple yet easy process to washing your automobile correctly and also precautions to be aware of as you are doing so. There are about ten steps to follow. Following these steps will make your car washing experience a fun and enjoyable hobby. The first thing you need to do is to check the weather conditions
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1. Market China is a big market with a very large market size‚ in these markets Wahaha take up a part of market share. And the market has been segmented by towns. Also the people buy Wahaha products not only the price‚ but also because of Wahaha is a China brand. Moreover‚ the strategies Wahaha use is start from the small towns‚ schools‚ although the price won’t be expensive‚ but there are a lot of people buy their product. It makes Coca cola and Pepsi which are Wahaha’s biggest threat at drinks
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MARKET SIZING F&B LANDSCAPE F&B LANDSCAPE UK FOODSERVICE MARKET Food Retail Market £150.8 bn Fullservice restaurant s £ 15.7 bn (29.1%) Cafes/Bars £14.75 bn (27.3%) Fast food £13.8 bn (25.6%) •Foodservice is defined as food consumed away from home. •FSR serve customers meals at the table‚ receive waitress services and typically pay at the end of the meal. •Cafes are defined as establishments which primarily serve coffee. •Bars are establishments which serve alcoholic drinks for consumption
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