"Dettol managing brand extensions" Essays and Research Papers

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    Products are mute: the brand is what gives them meaning and purpose‚ telling us how a product should read. A brand is both a prism and a magnifying glass through which products can be decoded. Brands play a critical role in developing customer relationships and determining firm performance which eventually leads to brand commitment.. A brand is the identity of a specific product‚ service‚ or business. The brand is a focal point for all the positive and negative impressions created by the buyer

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    In the article‚ “UC Cooperative Extension helps Californians use water wisely‚” written by Robin Meadows‚ the author writes about the drought in California and the ways farmers are conserving water. The author explains that farmers were trained to water their crops in a smart way. Furthermore‚ he identifies that the problem in garden watering deals with outmoded systems that do not turn off in the rain. In continuance‚ the author describes the way few farmers are implementing new techniques on their

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    Brand Loyality

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    IMPACT OF BRAND SWITCHING‚ BRAND CREDIBILITY‚ CUSTOMER SATISFACTION AND SERVICE QUALITY ON BRAND LOYALTY Rizwan Arshad1‚ Idrees Akbar2‚ Abdul Muqtadir3‚ Urooj shafique4‚ Hafsa Zia5‚ Waheed Naseer6‚ Shoaib Ahmad Amin7 1(Faculty Member‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 2(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 3(Student‚ Department of Management Sciences Islamia University of Bahawalpur‚ Pakistan) 4(Student

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    THE ROLE OF EXTENSION IN AGRICULTURAL DEVELOPMENT by Ifeoma Irohibe Department of Agricultural Extension‚ University of Nigeria‚ Nsukka Agriculture is the science of cultivating crops and rearing animals for the benefit of man and also includes other processes such as processing‚ storage and marketing of agricultural produce. The agricultural sector is essential in the economic development and poverty alleviation drive of many sectors. The importance of this sector is more pronounced in developing

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    COURSE NO. EXT 501: DEVELOPMENT PERSPECTIVES OF EXTENSION EDUCATION Theory Unit 1: Extension Education - Meaning‚ Distinction between Extension and Education‚ Informal‚ Formal and Non-Formal Education‚ Objectives‚ definitions‚ Levels‚ Principles and Importance . Adult Education and Distance Education I. Extension Education: Meaning The word ‘extension’ is derived from Latin roots ‘ex’ meaning ‘out’ and ‘tensio’ meaning stretching. So‚ extension is that kind of education which is stretched out

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    In a vertical jump‚ knee extension occurs almost simultaneously with hip extension. Knee extension is the movement of straightening the leg at the knee joint. The major muscle involved in knee extension is the Quadriceps femoris‚ which is a group of four muscles. These four separate muscles of the Quadriceps femoris are the Vastus lateralis‚ Vastus medialis‚ Vastus intermedius‚ and Rectus femoris. These muscles‚ along with synergists‚ work together to perform knee extension for a vertical jump. Each

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    Brand Architecture

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    key element of a firm’s marketing strategy. Strong brands help establish the firm’s identity in the market place‚ and develop a solid customer franchise (Aaker‚ 1996; Kapferer‚ 1997; Keller‚ 1998). Owning the number one or two brand in the product category provides manufacturers withas well as providing a weapon to counter growing retailer power (Barwise and Robertson‚ 1992). A strong brand name Theycan also provide the basis for brand extensions‚ which further strengthen the firm’s position in the

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    One of the hardest things to identify is whether the hair extension which have just arrived on your doorstep are natural human hair or synthetic fibres. Natural hair is more expensive than the synthetic options and provide you with a range of benefits‚ including the ability to wash and style them. Styling is something you cannot do with your synthetic extensions. There are a number of tell-tale signs you can use to ensure that the extensions you have received are in fact made from human hair and haven’t

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    Style Clip in Hair Extensions are probably the easiest‚ fastest and safest way to add length‚ color and or volume to your hair with little or no chance for causing any damage to it. This can be a marvelous alternative to more permanent types of hair extensions. In just a few minutes you can clip in extensions and add totally new dimensions of glamour to your appearance. Plus it has the added appeal of being relatively inexpensive which is always appealing. These extensions‚ which are virtually

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    Brand Revitalization

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    Brand selected: Wing On Travel Agency Content Page Introduction .................................................................................................................. 2 Company Background ................................................................................................. 2 Revitalization strategies – Expanding brand awareness .......................................... 3 Revitalization strategies –Improving the brand image .......................................

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