Brand Extension Marketing Plan: The New Wii Wingo and Extended Service Plan GB530: Marketing Management Kerri Bresley Kaplan University December 1‚ 2012 Brand Extension Marketing Plan: The New Wii Wingo and Extended Service Plan 1.0 Executive Summary Wii is a for-profit organization already offering numerous video games targeted at many different segments of the market in different countries around the world. Wii is developing a new game‚ Wingo‚ with an extended service plan for
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no:- 28 3rd Semester INTRODUCTION Dettol‚ the brand synonymous with protection from germs‚ had for long been voted as India¶s most trusted brand. In September 2008‚ the marketing team of Dettol was reviewing the brand¶s performance in its 75th year of existence to formulate a three-year plan. Dettol¶s growth trend had been slow but steady over the years and a number of initiatives taken in the recent years had started yielding results. The brand started its journey in 1933 as antiseptic
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Case study “Economic Growth: Spot the Trend” In this case study we look at some data of Mangoland GDP. The various items listed have been taken from a more general table presented in the CSO publication Economics Trends. it must be emphasized that all components items are evaluated in constant price terms. Thus one of the exercises will be to calculate some “real” growth rates for the Mangoland. Other uses of such data are for interpreting past events and forecasting ones. Theses issues will
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Company of the Year. It was also voted Long Haul Operator of the Year at the Travel Trade Gazette Awards and topped the tourism category in the 2010 UK Customer Services Index. Virgin is known for applying its brand values across many sectors‚ making it arguably one of the most diverse brands in the world. Throughout its history‚ Virgin has focused on quality and service and strives to offer industry innovation. There are now more than 200 Virgin-branded companies worldwide‚ a testament to its diversity
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DETTOL PORT FOLIO DETTOL SOAPS DETTOL LIQUID • For Bruises & Cuts • Insect bites • Washing of clothes • Mopping of floors • Shaving • Bathing • Cleansing of skin DETTOL HANDWASH DETTOL PRICKLY POWDER Available in two sizes 75gm and 200 gm DETTOL MPC A new product Dettol Multipurpose cleaner recently launched and added in the Dettol family. Available in two variants floral and
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A STUDY OF MAGGI BRAND EXTENSION AND REPOSITIONING INTRODUCTION The report entitled “A study of Maggi Brand Repositioning and Extension” deals with the study of Maggi brand that was launched in India in the year 1983‚ by Nestle India Limited‚ which became synonymous with noodles. This research paper tries to find a solution to a real life problem of Maggi to launch its products as a Healthy Product. The introduction provides the company background‚ operational & other important information
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MARKETING MANAGEMENT CASE STUDY ON Dettol Soap CONCEPT NOTE SUBMITTED TO – BY- Dr. Tanjul Saxena Dr. Yogesh Pande Dr. Vikash k. sinha DATE-24/01/2011 INDUSTRY- Soap Industry COMPANY- Reckitt Benckiser (India)
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about ninety percent were introduced as line extensions. About five percent were introduced as brand extensions and only fewer than five percent were introduced with a new brand name. Despite the popular use of line extensions in practice‚ relatively little academic research has focused on consumers’ responses to line extensions. Line extension and brand extension are two different things where it address the marketing of commercial goods where brand extension refers to the recognized product or company
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INTRODUCTION * Dettol was first used in leading UK maternity hospital in the early 1930s. Shortly thereafter‚ in 1933‚ with the endorsement of medical profession‚ Dettol was launched to the general public. * Dettol is a brand of Reckitt Benckiser and has stood for its trusted production in India since 1930. * The brand is endorsed by the Indian Medical Association and has been voted among India ’s Most Trusted Brand in recent years. * Reckitt Benckiser (India) Limited‚ formerly
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are convinced that Nivea is a local brand‚ a mistake which Beiersdoft‚ the German makers‚ take as a compliment.’ (Quoted on leading brand consultancy Wolff-Olins’ website‚ www.wolff-olins.com) An ode to Nivea’s success In May 2003‚ a survey of ‘Global Mega Brand Franchises’ revealed that the Nivea Cosmetics brand had presence in the maximum number of product categories and countries. The survey‚ conducted by US-based ACNielsen‚ aimed at identifying those brands that had ‘successfully evolved beyond
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