Marketing mix of Walton Group of Bangladesh Executive Summary: This report was commissioned to analyze and evaluate performance and future prospects of Walton in a growing domestic electronic market.The research reveals that in a continuously growing market‚ Walton has become a reliable name for customers. Countrywide network‚ inclination towards quality and dedicated team of employees are the main causes of its success. Though it had started business with home appliances‚ yet it has always been
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Summary: The tea market of Bangladesh is growing rapidly. Tea sales have increased over the past years with the number of tea stalls offering sit down services. Most of the peoples of Bangladesh have accepted tea as an affordable refreshing beverage. We have surveyed different stores of Dhaka in order to create a new tea brand for the consumers researching on the current tea brands. After researching the market we came to know about the existing tea brands of Bangladesh. Our research led us to the
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Report on Marketing Strategy of Rahimafrooz Bangladesh Limited Rahimafrooz Bangladesh limited was established in 1950. As a trading company. Late A.C. Abdur Rahim was the proprietor in this time. From 1954 it was established as a limited company. In the new environment he had to start afresh. He had little capital. His main assets were self-confidence and a strong faith in the Almighty‚ which carried him through all the difficulties with a remarkable triumph. He finally established a small proprietary
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Case Summary of PSI: Social Marketing Project in Bangladesh 1) Who is right: Ciszewski or Schellstede? Why? I think both of them are right and have good strategy in trying to improve sales of Maya. Ciszewski isright in the idea of rebranding Maya to improve the poor image as it stands right now‚ i.e. change nameand increase the price to raise the image of the brand. We have a room for price increasing as it isshown that other OC brands with price 5-10 times higher can have better sales than Maya
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MARKETING STRATEGY OF BPBL 1 Problem and the Plan 1.1 Background Berger Paints Bangladesh Limited is the market leader of the paint industry in Bangladesh. The company has been successfully maintaining its position by developing the quality of the products‚ adding new features to the products and also by launching new products in the different segments of the paint and its peripherals. In this pursuit sales management of Berger wants to know evaluate marketing strategy whether there is scope of
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4 Bangladesh* – Dr. Atiur Rahman and Mohammed Abu Eusuf1 B angladesh 2 is one of the most densely populated countries in the world. The poor Bangladeshi economy‚ with a low per capita income and a large population‚ reveals some clue to the abject humanitarian situation in the country. PROFILE Population: GDP (Current US$): 51.9 billion*** Per Capita Income: (Current US$) Recently‚ Bangladesh has introduced a freely floating exchange rate system. Since the abandonment of the
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ORGANIZATION PART Advanced Chemical Industries Limited 2.1 INTRODUCTION Advanced Chemical Industries (ACI) Limited is one of the leading and largest local conglomerates in Bangladesh. ACI consists of different business groups namely: Pharmaceuticals‚ Consumer brands‚ Agri-Business. ACI is the first company in Bangladesh to earn both the ISO9001 certification of Quality Management System in 1995 and the ISO14001 Certification for Environment Management System in 2000. ACI is a public limited
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Assignment On Branding Bangladesh Course Code: MKT 202 Course title: Introduction to Marketing Submitted To: Omar Nasif Abdullah BBA Program‚ North South University‚ Dhaka Submitted by Abrar Khan ID: 1330663630 Section: 7 Date: 06/04/2014 BANGLADESH A LAND OF NATURE Introduction: Bangladesh is a country of natural beauty. She is blessed with endowment of almighty. A paper by Majbritt (2010) argues that the six
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business and launched new ventures in Latin America. Unilever formed in 1930 when Dutch Margarine Company “Margarine Unie” merged with Lever Brothers. Both of the companies were competing for the same raw materials and were involved in producing marketing products in large scale. They both used the similar type of distribution channel. They together had operations in more than 40 countries Unilever has now crossed more than three centuries. But the major event that influenced Unilever’s success was-
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TERM PAPER ON Branding Bangladesh Submitted To Md. Rafiuddin Ahmed Assistant Professor Department of Marketing University of Dhaka Submitted By Papercut SL.NO. NAME ROLL 01. MD. SAHADAT HOSSAIN 255 02. MD.ASADUL ISLAM 01 03. MD.ALAUDDIN TAREK 127 04. NAZMA ISLAM 23 05. Samina Chowdhury Risha 83 11th May‚ 2013 Md. Rafiuddin Ahmed Assistant Professor Department of Marketing Faculty of Business Studies University of Dhaka Subject: Submission of the Report
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