THE CONCENTRATION OF DETTOL ANTISEPTIC LIQUID ON THE GROWTH OF E.COLI Background: Escherichia coli are rod shaped‚ gram negative bacteria often found in the gut of humans and other warm-blooded mammals (Jacques & Ngo‚ 2004). It is transmitted primarily through faecal contaminated food and water. Most strains of E. coli are not harmful to humans‚ however some strains are pathogenic and can cause symptoms including diarrhoea (Unknown‚ 2012). The active ingredient in Dettol Antiseptic Liquid is
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Dettol Introduction Dettol is a brand which has been protecting India for more than 75 years. DETTOL is a brand of Reckitt Benckiser and has stood for “trusted protection” in India since 1933. The brand is endorsed by the Indian Medical Association and has consistently been voted as one of India’s Most Trusted Brands (ORG Marg Brand Equity Survey). Introduced in 1933‚ initially used for cuts and wounds‚ Dettol soon took a life of its own in every Indian home. Families used it in myriad ways
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consumer………………………………….Page 6 4) Competitors Analysis - Two other brands - Unilever Singapore (Life Buoy) …………………………………………………………….Page 7 - Lion Corporation Singapore Pte Ltd (Kirei Kirei)……………………………………..Page 7 & 8 - Competitors Analysis Table (Dettol‚ Life Buoy and Kirei Kirei)………………………….Page 8 5) SWOT and PEST Analysis - SWOT…………………………...…………………………………………………………….Page 9 - PEST…………………………...……………………………………………………Page 10 & 11 6) Marketing Objective……………………………………………………………………….Page 12
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NAME: ADETUNJI ADETAYO MATRIC NO: 090902009 COURSE CODE: MAS 429 SUPERVISOR: DR. ADEPOJU TEJUMAYE TOPIC: THE INFLUENCE OF ADDVERTISING IN PROMOTING HYGIENIC LIVING‚ A STUDY OF DETTOL INTRODUCTION Advertising is a form of communication for marketing and is used to encourage or persuade an audience (Viewers‚ readers‚ or listeners; sometimes a specific group) to continue or take some new action. Most commonly‚ the desired result is to drive consumer behaviour with respect to a commercial offering
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for‚ advertisers have the best chance of arresting attention and affecting communications.”(Fowles). This ad is saying that it can make people feel so many things and these emotions make people fall for the ads that the companies put out. Ads like “Dettol” persuade people to buy their product by telling us how effect their product is if people do end up using it. Ads can either affect people by making people buy a product that they are advertising or by changing people’s way of seeing something differently
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ROLE OF ADVERTISING IN COMMUNICATION Dettol Kitchen Gel – Liquid Dishwasher The project explores the use of communication strategies used by Dettol for the launch of its new product Dettol Kitchen Gel in the liquid dish-wash segment. The liquid dish-wash being a low consumer involvement category required aggressive communication strategies by Dettol and had thrown open a war of media communication PR activities between Dettol’s new entrant the Dettol – Kitchen gel and HUL’s Vim the market leader
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PEPSODENT THE PRODUCT Pepsodent‚ launched in 1993‚ was the first toothpaste with a unique anti-bacterial agent to address the consumer need of checking germs even hours after brushing. Pepsodent packs included a Germ Indicator in February-May 2002‚ which allowed consumers to see the efficacy in fighting germs for themselves. As a follow-up‚ in October 2002‚ Pepsodent Fresh & Pepsodent Family offered Dental Insurance to all its consumers to demonstrate the confidence the company has in the
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Marketing Survey Dettol Liquid Handwash Survey Product : Dettol liquid Handwash Product Price : Rs 59 /- (Pump Pack) Consumer occupation : Housewife Following is the questionnaire followed to take up the survey: Neha: Who makes the decision to buy this product? Kamal: I make
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An independent variable is a factor that is changed throughout the experiment to determine the results. In this case‚ the independent variable were the types of cleaner used (Palmolive‚ Betadine‚ Dettol). These were changed throughout the experiment to compare different effects of cleaners towards bacterial growth. A dependent variable is the factor in which is being measured and observed. In this case‚ the zone of inhibition was measured which was used to determine the area and percentage of the
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LIFEBUOY’S MARKETING STRATEGIES NAME: SHRADDHA AGARWAL ROLL NO: 893 ROOM NO: 36 BCOM(EVE) 3RD YEAR SEM V SUB: PRINCIPLES OF MARKETING EXECUTIVE SUMMARY : Lifebuoy is a product of Hindustan Unilever Ltd. The brand ’s core promise is protection and a commitment to support life . Lifebuoys programmes aims to educate people about the benefits of handwash with soap‚ and how handwash can help kill invisible‚ disease causing germs. It guarantee’s protection to everyone
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