Dettol Soap Introduction Dettol Antiseptic Liquid Disinfectant is the name of commercial liquid and solid antiseptic products belonging to a household product line manufactured by Reckitt Benckiser. The traditional liquid product is a light yellow colour‚ but becomes milky white when diluted in water. This diluted mixture can be used to clean cuts etc. The active ingredient which defines its unique antiseptic property is an aromatic chemical compound known as chloroxylenol (C8H9ClO). This makes
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DETTOL PORT FOLIO DETTOL SOAPS DETTOL LIQUID • For Bruises & Cuts • Insect bites • Washing of clothes • Mopping of floors • Shaving • Bathing • Cleansing of skin DETTOL HANDWASH DETTOL PRICKLY POWDER Available in two sizes 75gm and 200 gm DETTOL MPC A new product Dettol Multipurpose cleaner recently launched and added in the Dettol family. Available in two variants floral and
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Dettol Brand is strongly positioned in the market as “The best killing germs antiseptic”. It is market leader and it has strong credibility and trust‚ it’s a top of mind in its category and it has two value propositions: functional (protection for germs and killing wounds) and emotional (love and care from a mother taking care of her child). This emotional campaign was supported with a strong advertising campaign where a mother is shown reading a letter from her son who is in a boarding school
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MARKETING MANAGEMENT CASE STUDY ON Dettol Soap CONCEPT NOTE SUBMITTED TO – BY- Dr. Tanjul Saxena Dr. Yogesh Pande Dr. Vikash k. sinha DATE-24/01/2011 INDUSTRY- Soap Industry COMPANY- Reckitt Benckiser (India)
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SOAP INTRODUCTION * SOAP stands for Simple Object Access Protocol * SOAP is a communication protocol * SOAP is for communication between applications * SOAP is a format for sending messages * SOAP communicates via Internet * SOAP is platform independent * SOAP is language independent * SOAP is based on XML * SOAP is simple and extensible * SOAP allows you to get around firewalls * SOAP is a W3C recommendation SOAP‚ originally defined as Simple Object
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LIFEBUOY’S REPOSITIONING STRATEGY: Lifebuoy soap is a very old brand of bath soap in India‚ Life Buoy is an anti bacterial soap and in the beginning it positioned itself on its antibacterial qualities‚ lifebuoy gained a number of customers with this positioning‚ but then there comes the competition with the Dettol soap.. All this put Lifebuoy out of lime light and to survive in market‚ Lifebuoy positioned itself on price it became low price antibacterial soap. This strategy may have boosted short term
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What is Soap? Soaps are mixtures of sodium or potassium salts of fatty acids which can be derived from oils or fats by reacting them with an alkali (such as sodium or potassium hydroxide) at 80°–100 °C in a process known as saponification. fat + NaOH ---> glycerol + sodium salt of fatty acid CH2-OOC-R - CH-OOC-R - CH2-OOC-R (fat) + 3 NaOH ( or KOH) both heated ---> CH2-OH -CH-OH - CH2-OH (glycerol) + 3 R-CO2-Na (soap) R=(CH2)14CH3 Soap is a cleansing agent created by the chemical reaction
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Below is a free essay on "Malunggay As a Moisturizing Soap" from Anti Essays‚ your source for free research papers‚ essays‚ and term paper examples. TITLE: A homemade moisturizing soap that is made out from Malunggay leaves Methodology: • Materials - Glycerine - Malunggay - Essential Oil - Mortar and Pestle - Saucepan - Spoon - Soap molder - Vegetable Oil • Procedure 1. Using mortar and pestle
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oap and detergent‚ soap [Credit: © Photos.com/Thinkstock]substances that‚ when dissolved in water‚ possess the ability to remove dirt from surfaces such as the human skin‚ textiles‚ and other solids. The seemingly simple process of cleaning a soiled surface is‚ in fact‚ complex and consists of the following physical-chemical steps: Wetting of the surface and‚ in the case of textiles‚ penetration of the fibre structure by wash liquor containing the detergent. Detergents (and other surface-active
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REPELLANT BATH SOAP MAKING (Source: http://www.ehow.com/how_4443311_make-bug-repellent-body-soap.html) Instructions * 1 Gather all the materials and supplies you need so as to have them handy when you begin. Grate the Castile soap and set it aside. Grate it as fine as possible to help it dissolve faster. * 2 Pour the water into a saucepan and place it on the stove. Bring the water to a boil. Turn the heat down low and then pour your grated Castile soap into the saucepan. Stir
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