Consumer Brand‚ ACI Ltd. Report Preview The soap markets of Bangladesh are developing rapidly now a day. In our country we can see the two different segment of soap in the market which are “Health soap” and ‘Beauty soap”. Under health soap segment in existing situation‚ there are two prominent brands in Bangladeshi soap market which are Lifebuoy and Dettol. In the case of health soap Dettol has gain the maximum market share and then Lifebuoy. Again‚ under beauty soap segment Lux is the market leader in existing
Premium Branding Brand equity Brand extension
Overview: The bar soap industry in India is highly orgai&ed with an annual growth rate of 13% and over RS 9‚193 Crores in 2007. The industry is fragmented to a moderate extent with a few international players having large market share and few local players occupying minor share. The largest companies in this segment are HUL‚ Wipro‚ Godrej‚ Nirma‚ and Reckitt Benkiser. The bath and shower products form bulk of this industry with a contribution of Rs 8‚678 Crores1. The soap industry in India is
Premium Brand
and came out with several findings & marketing strategies to overcome the current hurdles. Challenges To Overcome: • Consumer mindset‚ which believes soap is a more economical and viable option for hand wash. • Economical & wide reaching marketing strategies. • Competition: Soaps‚ Sanitizers‚ other Hand wash brands like Dettol HW. The Market: The market for this business is the universal population which believes in eating healthy and remaining clean. In order to tap this entire
Free Hygiene
clean our teeth and tongues two times a day in the morning and before going to bed. Beside‚ we should clean our mouth properly before and after each meal and each tiffin. We should was our bodies two times a day with soap and water. We should clean our cloth and shirts with washing soap everyday at the time of bath. We should sweep our house off all dirts. We should remove the filth and rubbish into a pit‚ dug out at a distance for
Premium Hygiene Washing Cleanliness
COMPANY’S INTRODUCTION HISTORY Unilever was created in 1930 by the amalgamation of the operations of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie‚ a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities. In the late 19th century the businesses that would later become Unilever were among the most philanthropic of their time. They set up projects to
Premium Marketing
1972 shield Medigard from JL Morrison Boroline started in 1929.They kept about 60% of antiseptic market. Burnol had the burn market due to the generic nature of the product. Dettol.Generic nature. Overcome antiseptic solution image with launch of Dettol soap‚handwash HOW BRAND POSITIONING AFFECTED BURNOL? Burn specialist from day 1. Factors lead to that is Earlier marketing embedded strong idea in consumers mind. Even the name reinforced the idea . Its effort to become an all in one cream
Premium Marketing Advertising
brand. For instance‚ Dettol toilet soap was positioned as a beauty soap initially. This was not in line with its core values. Dettol‚ the parent brand (anti-septic liquid) was known for its ability to heal cuts and gashes. The extension’s ’beauty’ positioning was not in tune with the parent’s “germ-kill” positioning. The soap‚ therefore‚ had to be repositioned as a “germ-kill” soap (“bath for grimy occasions’’) and it fared extremely well after repositioning. Here‚ the soap had to be repositioned
Premium Brand Brand management Target market
FIN-1103: Principles of Marketing Assignment Details Dear students‚ this document will give you the detail idea about your module assignment. This assignment consist two parts i.e. one write up and a presentation. First we discuss about the write up’s outline then about the presentation. Well‚ let’s see…. The write up: As you know‚ marketing mainly deals with the value of the product. We have to add superior value to our product to capture the customer base. All the participant of the market makes
Premium Marketing Brand Product management
Available ONLINE www.vsrdjournals.com VSRD-IJBMR‚ Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is
Premium Uttarakhand Brand City
Daystar University Topic: Brand Building Name: Joyce Njoki Admission Number: 10-1718 Submitted to: Mrs. Julie Muraya School of Communication Valley road Campus THESIS Topic Brand building Thesis statement Brand building is a public relation function that involves understanding the type of brand the company requires and the types of brand assets involved in brand building that lead to development of a strong brand. BRAND BUILDING Introduction Branding is the use of words‚ designs and symbols to
Premium Brand Branding Brand management