market for soap may be segmented- Types of Soap Characteristics of market segment Beauty soap E.g.: Dove‚ Lux‚ Camay People who buy beauty soap will be people who want to keep their skin soft. They will therefore buy soap which contains moisturizers. Women will mainly buy them. Baby Soap E.g.: Johnson’s baby Soap This is a mild soap which will not harm a baby’s skin. It is bought mainly by mothers for their babies. Medicated soap E.g.: Dettol ‚ Lifebuoy Sometimes soap is sold
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country in 1962 as Robinson Foods (EP) Limited. After 1971‚ the company slowly started to build its own plant as the import of all other products stopped. Gradually Harpic‚ Dettol‚ Robin Blue‚ Mortein Liquid‚ Mortein Aerosol and other household plants started to be established under joint venture agreements. Mortein coil‚ Dettol Soap and Robin Fabric products Care have been introduced. The name of the company was changed from Robinson’s food (Pakistan) Ltd. to Robinson’s food (Bangladesh.) Ltd. after
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Umbrella Brands The 1980s witnessed a revolution in the understanding of the working of the brands. Marketers depict brands as a reflection of customers’ own personalities‚ so that they can relate to their products well. In fact the distinguishing aspect of the modern marketing has been its focus upon the creation of differentiated brands and using them as weapons for launching multi-level attacks on competition. Market research has been used to help identify and develop bases of brand differentiation
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Reckitt Benckiser maintain their business performance and value Introduction To be successful in the fast-paced world of household‚ health and personal care products‚ you have to think big. Reckitt Benckiser (RB) is a world leader in the making and marketing of household‚ consumer health care and personal products. With over 20 million products sold daily across almost 200 countries‚ RB is a global success story. RB came about as a result of a merger in 1999 between the German company Benckiser
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which provide affordable health solution to the personal hygiene problem crossing the whole world. The first Lifebuoy product was launched as an affordable disinfectant soap in UK in 1894 and then the product spread across the world‚ such as USA‚ India and Brazil markets. Lifebuoy launched at Australia in 1899 as a coral coloured soap. (Lifebuoy‚ 2010) Up to 100+ years history reputational brand of Lifebuoy saves million of lives. In 2003‚ diarrhea caused up to 2.2 million people’s death every year
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Dettol markets itself by saying it gives germ protection whereas Dove markets itself by saying it keeps your skin smooth and moisturised. The product is the same; a soap but the marketing is different because of” What” it is selling. Until recently more emphasis was given on What we are selling rather than To Whom we are selling. It is
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for‚ advertisers have the best chance of arresting attention and affecting communications.”(Fowles). This ad is saying that it can make people feel so many things and these emotions make people fall for the ads that the companies put out. Ads like “Dettol” persuade people to buy their product by telling us how effect their product is if people do end up using it. Ads can either affect people by making people buy a product that they are advertising or by changing people’s way of seeing something differently
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Introduction: Cleanliness is one of the good qualities. It is a part of our civilization. A man of dirty habits is far from civilization. So‚ with the progress of civilization man cleans himself more and more. He cleans his body. He cleans his mind and heart. He cleans all his action and manners. he cleans his soul. This will lead him to the highest form of civilization. But on the cleanliness of body‚ depend all other cleanings. Hence‚ cleanliness is considered so important. Cleanliness Cleanliness
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Lab Management Assignment Hand Sanitizer 2012 xxx [Pick the date] HAND SANITISER * * A hand sanitizer or hand antiseptic is a supplement or alternative to hand washing with soap and water. * Various preparations are available‚ including gel‚ foam‚ and liquid solutions. * The active ingredient in hand sanitizers may be isopropanol‚ ethanol‚ n-propanol‚ povidone-iodine. * Inactive ingredients in alcohol rubs typically include a thickening agent such as polyacrylic
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1. Define the term chemotherapy. Use of chemicals for therapeutic effect is called chemotherapy. 2. Why do we need to classify drugs in different ways ? It is useful for doctors because it provides them the whole range of drugs available for the treatment of a particular type of problem. 3. How are drugs classified? (a) On the basis of pharmacological effect For example‚ analgesics have pain killing effect. (b) On the basis of drug action It is based
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