Marketing Survey Dettol Liquid Handwash Survey Product : Dettol liquid Handwash Product Price : Rs 59 /- (Pump Pack) Consumer occupation : Housewife Following is the questionnaire followed to take up the survey: Neha: Who makes the decision to buy this product? Kamal: I make
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the company present. History of Brands In the field of marketing‚ brands originated in the nineteenth century with the advent of packaged goods. According to Unilever records‚ Pears Soap was the world’s first registered commercial brand. Industrialization moved the production of household items‚ such as soap‚ from local communities to centralized factories. When shipping their items‚ the factories would brand their logotype insignia on the shipping barrels. These factories‚
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An independent variable is a factor that is changed throughout the experiment to determine the results. In this case‚ the independent variable were the types of cleaner used (Palmolive‚ Betadine‚ Dettol). These were changed throughout the experiment to compare different effects of cleaners towards bacterial growth. A dependent variable is the factor in which is being measured and observed. In this case‚ the zone of inhibition was measured which was used to determine the area and percentage of the
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cream was limited to Greater Ghaziabad region. There are many competing brands of shaving creams in the market. * Gillete- P&G (Market Leader) * Old Spice- P&G * Vi John (Popular brand as it is the cheapest) * Axe- HUL * Dettol- Reckett Benkeiser Our mode of study was to go to do a field visit and get in touch with all the members in the entire distribution channel. We visited all the members of the channel in P&G as it owned two of the most popular brands in the
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Table of Contents Table of Contents 1 Executive Summary 3 Introduction to Rural Market of Pakistan 4 Rural Market Analysis 5 Demographic Trends 6 1. Population Size 6 2. Number of Households 6 3. Average Household Income 7 4. Health & Education facilities 7 5. Retail Shops 8 6. Utilities (Electricity‚ Gas‚ and Water) 8 Wando 10 1. Market Segmentation: 10 1. Consumer Profile 12 2. Evaluation Process used by Consumers 12 a. Price: 12 b. Quality: 12 c. Brand Image: 12 d. Benefits
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Fast MovinFastMovingConsumerConsumerGoodsGoods (FMCG)(FMCG) 1 Dissertation Report On Buying Behavior of FMCG Products Submitted To: Submitted By: Prof. R.P.Singh Vandana Chandra Director (ABS) MBA (Agri-Business) AMITY University AMITY UniversityLucknow Campus Lucknow Campus Under the supervision of: Mr. Ashish Chandra Faculty Guide (ABS) AMITY University Lucknow Campus Acknowledgement I consider my proud privilege to express deep sense of gratitude to Prof. R.P.Singh for his
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Dove A Business Management Report Contents An Introduction to Dove In 1957‚ Unilever introduced Dove into the market as a single product: a beauty soap bar. And it was not just ordinary soap‚ but touted as having more moisturizing qualities than the top brands at that time and therefore suitable for dry sensitive skin. And in the 1980s‚ the brand launched a new product line‚ which constitutes of liquid body wash‚ shampoo and conditioner‚ deodorant/anti-perspirants and body
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Dissertation Report On Buying Behaviour for FMCG SUBMITTED TOWARDS PARTIAL FULFILLMENT OF POST GRADUATE DIPLOMA IN MANAGEMENT (Approved by AICTE‚ Govt. of India) ACADEMIC SESSION 2011 – 2012 [pic] Submitted By: Krishn Kumar Sharma DM-1119 Batch 2011-2013 UNDER THE GUIDANCE OF DR. SARJUE PANDITA AJAY KUMAR GARG INSTITUTE OF MANAGEMENT 27Km Stone‚ Delhi-Hapur Bypass Road‚ P.O. Adhyatmik Nagar‚ Ghaziabad-201009 Acknowledgement I dedicate this page to all those who have silently or
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Case Study Competition 1 EVENT FORMAT Stage 1: Participants of each college must battle it out amongst themselves to decide the best team. Campuses are free to decide their evaluation criterion. Stage 2: The Best Entry from each college must be uploaded on www.rb.com by 23:59:59‚ 3rd November‚ 2011. This may be routed through the Placement Team/General Secretary. Stage 3: Grand Finale – Held at North Campus‚ Delhi University for the best 6 teams on 17th November‚ 2011. RULES AND REGULATIONS
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match with themselves – concept or twist the message to match their perception of reality Example of Selective Distortion 1. For example‚ lets say that you like the Dettol product because it can kill the 99.99% germs‚ then you saw an advertisement of Lifebuoy product with the same function. But since you prefer more on the Dettol product‚ maybe because of its fragrance‚ so you distort the information in the advertisement of Lifebuoy that did not match up with your preferences. 2. Similarly‚ smokers
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