Table 63 Top 100 Non-Oil Exporters in Nigeria in 2012 S/N Exporter FOB Value (USD) Exported Products Destination 1 Olam Nigeria Limited 369‚674‚654.05 Nigerian Sesame Seeds (HPS)‚ Good Fermented Superior Grade Nigerian Cocoa Beans 2 Unique Leather Finishing Co Limited 137‚776‚528.93 Finished Leather (Goat and Sheep Skins) Grades 1‚ 2‚ 3 and 4 Japan‚ Germany‚ US‚ Netherlands‚ Italy‚ Syria‚ Spain‚ Turkey‚ UK‚ China & Greece Italy 3 Armajaro Nigeria
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[pic] [pic] 2.0 ORGANIZATION PART Advanced Chemical Industries Limited 2.1 INTRODUCTION Advanced Chemical Industries (ACI) Limited is one of the leading and largest local conglomerates in Bangladesh. ACI consists of different business groups namely: Pharmaceuticals‚ Consumer brands‚ Agri-Business. ACI is the first company in Bangladesh to earn both the ISO9001 certification of Quality Management System in 1995 and the ISO14001 Certification for Environment Management System in 2000. ACI
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Brand Positioning Submitted by: Rishi Dewan PGDM-Marketing (DCP) IMT Ghaziabad Contents Introduction 2 Process of Positioning 3 Strategies of Positioning 5 Positioning by Product attributes 5 Positioning by Quality 5 Positioning by Price 6 Positioning by User Category 7 Positioning by Use 8 Positioning by Competitor 9 Positioning by Celebration 10 Positioning Errors: 11 1. Under-positioning 11 2. Over Positioning 11 3. Confused positioning 12 4
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Research Project Report “CREATING DIFFERENTIATION THROUGH ADVERTISEMENT AND SALES-PROMOTION IN FMCG”: PROBLEMS FACED BY MARKETEERS” Submitted in partial fulfillment of the requirement for MBA Degree program of U P Technical University‚ Lucknow. by:- MOHAMMAD AZEEM Roll No.: 1101170054 MBA – 4TH Semester UNITED INSTITUTE OF MANAGEMENT ALLAHABAD DECLARATION I MOHAMMAD AZEEN‚ Roll No.1101170054 ‚ a student
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main challenge the retail industry in India faces is of diverse strategies for different sectors and segments. • Social Environment – it has the maximum effect on consumes. Social environment changes the habbits of people. In India brands like Dettol have a higher impact on people because of its burning sensation. Maggi noodles are more of convenient food in Indian Market than a staple food. • Legal and Political Environment - Government plays a great role in moderating the role of business
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WOMAN AND ADVERTISING Advertising is a form of communication used to persuade an audience(viewers‚ readers‚ listeners)to take some action with respect to products‚ ideas or services. Most commonly the desired result is to drive consumer behavior with respect to a commercial offering‚ although political and ideological advertising is also common .Advertising messages are usually paid for by various sponsors and viewed via various traditional media ; including mass media such as newspapers‚ magazines
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TABLE OF CONTENTS Page No. 1. Executive Summery 04 2. Introduction 06 3. Objectives 07 4. Concepts 08 5. Company Profile 12 6. Methodology 16 7. Tabulation 18 8. Major findings 37 9. Tabulation of Economic Status 39 10. Other findings 47 11. Recommendations 48 12. Limitations 50 13. Scope for future improvement 51 14. Questionnaire
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CASE D-6 TIGER BALM : WORKS WHEREVER IT HURTS . Case Summary Tiger Balm – a brand that millions use worldwide for quick‚ effective relief to body aches and pains. With its unique formula or herbal ingredients derived from ancient Chinese sources‚ this topical ointment has evolved from its humble origins to become a household name in close to 100 countries. Tiger Balm was known to soothe and relieve aches and pains‚ lives up to its slogan‚ “Works wherever it hurts”. With a vision to sell and
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Contents 1 History 2 Present Environments and Culture 3 Visions and Mission 4 Employment Hierarchies 5 Commitments 6 Develop Strategy Marketing Sales Finance Operational INTRODUCTION TO COMPANY Reckitt Benckiser is a British global consumer goods company‚ making and marketing home‚ health and personal care products. Headquartered in Slough‚ near London‚ UK‚ it has operations in over 60 countries‚ including 42 manufacturing facilities‚ and sales in nearly 200countries. RB is ranked
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1. INTRODUCTION TO THE TERM PAPER 1.2 BACKGROUND Forecasting relates to the management functions of planning‚ organizing and controlling. It is one of the key elements of operations management. Companies serve their customers and the society at large by producing various goods and services. The market need is continuously changing. In order to cope up with the changing demand companies must develop a good forecasting technique to determine the demand level For this term paper‚ five different products
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