MINOR PROJECT REPORT ON INDIAN RETAIL INDUSTRY AND RETAIL SUPPLY CHAIN Submitted by: Supervisor: RAHUL RAJA DR. RAJESHWARI MALIK Enrol No. 03914901711 ASSOCIATE PROFESSOR BBA (G) 3rd Semester
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B122 Assignment TMA 2 Tutor Marked Assessment 2 Retail marketing Title and contents page Executive summary 1. Nature of retail business 2. Potential customers 3. Objectives of communication plan and key messages 4. Communication tools 5. Media References TGF part 2 Executive summary This report examines the business and its marketing communications. I have done this buy
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Determinants of retail store choice: An empirical analysis by Dr. Namrata Sandhu sandhunamrata@gmail.com Dilpreet Singh mail.dilpreet@gmail.com and Richa Dhall asmi2ice@gmail.com Abstract Purpose of research: The current study makes an attempt to establish the most important determinants of retail store choice. Methodology: A well drafted and pretested questionnaire was conveniently administered to 200 respondents in Tricity (Chandigarh‚ Mohali‚ Panchkula). The data was collected
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I. Outline-Retail theft A. Introduction " Excuse me‚ sir/madam can I check your bag please?” "Lifting"‚ "jacking"‚ "racking"‚ "nicking"‚ "boosting" and Five finger discount"‚ are some of the slang terms used for retail theft (also commonly known as shoplifting). Shoplifting is theft of goods from a retail establishment. It is one of the most common property crimes dealt with by police and courts. In the next few minutes‚ I
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PRODUCT LINES...................................................09 * STORE LOCATION………………………………14 * STORE OPERATIONS…………………………....15 * STOREFORMATS………………….................…..18 * CONCLUSION…………………….................……19 Introduction Retail consists of the sale of physical goods or merchandise from a fixed location‚ such as a department store‚ boutique or kiosk‚ or by mail‚ in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services
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Case Study 1 – Thorntons PLC To: Equity Fund Manager Date: 16 January 2013 From: Ivor Addict Subject: Thorntons plc Note: Introduction (note: some comments are obtained from reviewing the company’s website and that the use of company and group both refer to Thorntons group. The footnotes are only included to provide an indication as to where the information came from‚ they are not intended to be comprehensive. Some of the comments have been included to aid understanding
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National Institute Of Retail Management MARKS: 80 . COURSE: MBA SUB: Retail Management. N.B.: 1) Attempt any Four Questions 2 All questions carries equal marks. CASE 1: BOBCAT Bobcat India Limited revolutionized footwear selling in India. The company hit upon the idea of reaching customers through exclusive retail stores way back in 1932 and set up its own outlets‚ which numbered around 1‚200. it was no mean task setting up such a large network of retail outlets‚ especially
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goods and services. It involves planning‚ organizing‚ coordinating‚ and controlling all the resources needed to produce a company’s goods and services. Because operations management is a management function‚ it involves managing people‚ equipment‚ technology‚ information‚ and all the other resources needed in the production of goods and services. Operations management is the central core function of every company. This is true regardless of the size of the company‚ the industry it is in‚ whether it
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The term Consumer can be referred to an individual or a group of people‚ such as tourists. The process of analyzing such bodies is very important‚ so as to get certain estimations about the new or ongoing businesses progressions. Tourist consumer behavior is an occurrence which can be described and explained in many different forms such as the observation of decision making‚ purchasing patterns and habits of the general public (Yadin‚ 2002). Another more self-explanatory explanation is the study
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Date of submission: 20-09-2012 RETAIL LOCATION Location is the most important ingredient for any business that relies on customers. It is also one of the most difficult to plan for completely. Location decisions can be complex‚ costs can be quite high‚ there is often little flexibility once a location has been chosen‚ and the attributes of location have a strong impact on a retailer’s overall strategy. In India‚ most retailers prefer to own the property rather than avail of the desired property
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