Customers may not necessarily the same as consumers. Consumers go through a five-stage decision-making process in any purchase. It includes need recognition & problem awareness‚ information search‚ evaluation of alternatives‚ purchase‚ and post purchase evaluation. Clearly the buying process starts a before the real purchase has been made and evaluation continues long after buying a product. Need recognition & problem awareness:-the first process in the decision making process is need recognition
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Major External Factors 9 2.1 Demographic Factors 9 2.2 Economic Factors 9 2.3 Technological factors 10 2.4 Political factors 11 2.5 Natural Factors 11 2.6 Cultural Factors 12 3 Competitive Comparison – reaching the consumer 13 3.1 Market Mix Audit 13 3.2 McDonalds Woodbine – the marketing concept at the local outlet. 15 3.3 The flaw in the concept 16 4 Conclusion 16 5 Recommendations 17 References 18 APPENDIX A A APPENDIX B B Executive
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upper class access easily and local transportation is also available 24 hour because it is located on main Multan road. Banking facilities: Three to four banks are there near the Malmo bakery (ATM available). Car parking: Car parking is available for 5-10 cars. Branch 2: Malmo Bakery & Sweet Shop Address: Usmania Market‚ Rehmat Chowk‚ Wapda Town‚ Lahore. City: Lahore Mobile: 0301-8437055 Banking facilities: There is no bank available near to the Malmo bakery. Car
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http://mashable.com http://www.slideshare.net/jai.awatramani/customer-shopping-behavior-organized-unorganized-retail-in-india http://www.slideshare.net/anilac9/retail-formats-2 http://blogs.smithsonianmag.com/food/2013/06/five-ways-to-see-the-supermarket-of-the-future-today/#ixzz2mI0Po0mh http://www.economist.com/node/18560587 http://www.royaleinternationalblog.com/2013/02/global-retail-sales-in-asia.html
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RETAIL SCENARIO IN INDIA Unlimited Opportunity Contents The Global Retail Industry: An Overview Retail Scene in India: Touching Meteoric Scales Different Forms of Retailing Malls in India Challenges of Retailing in India Retail as an Employment Generator Retail Industry in the East: Current Scenario‚ Growth Prospects and Upcoming Projects Retail Education in the East Factors needed to promote the Industry in West Bengal Conclusion The Global Retail Industry : An Overview Retail has played
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Online Retail December 2014 Reference Code: 0199-2344 Publication Date: December 2014 WWW.MARKETLINE.COM MARKET LINE. T HIS PROFILE IS A LICENSED PRODUCT AND IS NOT T O BE PHOT OCOPIED Global - Online Retail © MARKETLINE THIS PROFILE IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED 0199 - 2344 - 2014 Page | 1 EXECUTIVE SUMMARY Market value The global online retail sector grew by 21.4% in 2014 to reach a value of $986.7 billion. Market value forecast In 2019‚ the global online retail sector
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Segments in the Indian Retail Industry | | |[pic][pic| |] | The retailing sector of India can be split into two segments. They are the informal and the formal retailing sector. The informal retailing sector is comprised of small retailers. For this sector‚ it is very difficult to implement the tax laws. There is widespread tax evasion. It is also cumbersome
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Internet Connection Devices Jason Welk CIT/278 06/17/2013 Professor Kyle Kucera Internet Connection Devices The world as we know it today is largely run on computers. For most of us we use computers on a daily basis for personal emails‚ work‚ and even school. But in order for us to transfer information back and forth we need to be connected to the World Wide Web. We do so through the Internet Service Providers (ISP’S). These are individual organizations that maintain
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Inadequate and insufficient supply chain existing in India‘s retail sector is a major deterrent to the growth of this market. There is a strong need for retail to concentrate on developing a back‐end solid chain support especially for perishable products to help reduce wastages which is estimated to be at 40% of national produce. Lack of cold chain infrastructure in India poses storage threat and acts as a major challenge for the retail sector. Due to India‘s complex tax structure and large geographic
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Name: Mohamed Hossam Eldin Mohamed Nawar MBA – Supply Chain 2nd assignment * Three aspects of value oriented retail strategy: 1-Expected 2-Augmented 3-Potential An expected retail strategy represents the minimum value Chain elements a given customer segment (e.g.‚ young women) expects from a Type of retailer (e.g.‚ a mid-priced apparel retailer). In most cases‚ the following are Expected value chain elements: store cleanliness‚ convenient hours‚ well-informed Employees‚ timely
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