headquartered in Kuala Lumpur‚ Malaysia. Celcom Axiata Berhad operates as a subsidiary of Axiata Group Berhad. COMPANY BACKGROUND Celcom started its operation as STM Cellular Communication in 1988 with Fleet Group and Telekom Malaysia as shareholders. Subsequently Telekom Malaysia sold its 51% shareholding to the TRI group which was controlled by Tajuddin Ramli. Fleet Groups share meanwhile was transferred to the time Engineering group which was later sold to TRI. In the initial years celcom
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’Capex Optimization Strategies: Operator Best Practices for Making the Most of 3G Network Capex‚’ a Telecom Insider Report by Researcher‚ presents a selection of 17 techniques for managing 3G networks in a capex-efficient way. These techniques have resulted from the application of the MASI‚ PYR’s proprietary framework for analyzing and optimizing capex‚ to the capex profiles of a wide variety of operators. In this report‚ we explain each of these capex-effective techniques for managing networks
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Advantages and disadvantages of umbrella brands Branding - the process is extremely complicated and expensive. First‚ a creative studio comes up with its concept. Then the ad agency creates ads that invented the "outdoor advertising" and plans to BTL-actions. Then comes the turn to media buyers‚ who are developing an advertising campaign and buy it at the time on radio and television‚ the band in print periodicals‚ and billboards. As the supporting forces here are the PR and brand managers who
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Virgin Group Virgin group is one of the leading international investment group and one of the famous and respected brands in the world. The founder that is Sir Richard Branson has successfully grow his company business in sectors ranging from mobile telephony‚ travel‚holiday‚ leisure‚ services‚ music‚ financial and health & wellness. Their group have employ more than 50‚000 people around the world and their services are provided over 50 countries. Every manager of their group have four management
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MRKT 5000 Online Course T-Mobile Promotes with Celebrity Sidekicks Case Summary: T-Mobile is the fourth largest cell phone provider in the United States. AT&T plans to pay $39 billion to buy Deutsche Telekom ’s T-Mobile USA in a deal that is expected to attract intense regulatory scrutiny as it creates a new U.S. mobile market leader. Key Marketing Issues Product T-Mobile provides a wide range of mobile phones with different features which target customers in terms of their communication
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McDonalds VS Starbucks in‚ E-commerce strategies‚ Service to accommodate the local Markets and Culture McDonalds Architectural Design of Stores According to USA Today article Mc Donald’s new design is turning heads. Before anyone able to get a peek at new store plans in Tampa‚ USA Today had the pleasure of analyzing it. In their opinion it set the tone for other locations currently established now. According to USA Today‚ McDonald’s wanted to go beyond making customer cozy but eliminate the
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IPv6 for Smart Objects and its Applications Dr Lim Joo Ghee Singapore Polytechnic IPv6 Conference 31 July 2012 Agenda • What is a smart object? • Why IPv6 for smart objects? • Standardization Efforts • Applications and Markets IPv6 Conference 2012 - 31 July 2012 2 What is a smart object? • A device with the following capabilities: Microprocessor Power Source Communication IPv6 Conference 2012 - 31 July 2012 Sensor/Actuator 3 Some examples of smart objects
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1. Introduction – Market structures and cases under study Definition - The interconnected characteristics of a market‚ such as the number and relative strength of buyers and sellers and degree of collusion among them‚ level and forms of competition‚ extent of product differentiation‚ and ease of entry into and exit from the market. Market structures under study are ones which are more pronounced than others in the real world i.e. ‘Monopolistic competition’ and ‘Oligopoly’. Very few markets
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The topic I chose for my research paper was dementia. I was interested in this topic because it came to my attention that my grandmother‚ who is in her early 70’s‚ was showing signs of dementia. I wanted to research it so I could find out for about it. Before I researched dementia I only knew a handful of things about treatments‚ symptoms‚ and causes. However‚ after I researched‚ I found out things that I would never would have imagined to be true. Before I started my research I was hoping to learn
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