MARKETING MIX Assessment Task 1 – Work Based Knowledge Test 1. What are the characteristics of the products and/or services in your business? Ans. I am working in . We are selling burgers as well as fries and soft drinks. But recently we start selling frozen coke and ice cream‚ which Mc d was selling and now we are making good money. 2. How do these products and/or services relate to the market they are in‚ and to the immediate competitors? Ans. We have many competitors in market but Mc d
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1. Explain the difference between training and development. How have changes in customer expectations affected Tesco and its need to train staff? "Training is the acquisition of knowledge and skills in order for a person to carry out a specific task or job." Training is coordinated in teaching new skills‚ making the person understand what his roles and responsibilities are and instructing him to execute the tasks that he needs to fulfill. Training makes the employees more profitable for the
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MARKETING ESSENTIALS Assignment on MARKETING MIX Of NESCAFE Submitted By: Sarathkumar (facebook) (files2.coloribus.com) (photobuket) Introduction Marketing can be defined as the process of introducing a product or service to the world for the purpose of selling that product or service to the customers. Without marketing‚ product or services cannot be successfully provide value to customers based on their interests‚ needs and preferences. Marketing not only based on the selling of a products
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Page 1 of 2 Evaluation scheme of (Industry Defined Project / User Defined Projects) for University Project Exam for 8th semester in B.E. The examination for the project will consist of a presentation of the work‚ explanation of the work through power-point slides and viva-voce. Case-1: Where the students and Guide contextually decide to complete the current project in upcoming academic years ( relay model of projects) by students of upcoming batches or the same team in case the project is
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requirement and satisfy them. There are many marketing elements that must have led Nike to become such a powerful brand. This study will analyse the Nike’s marketing mix and its market orientation‚ in addition a conclusion for marketing of Nike. Marketing mix According to the concept of marketing mix (Neil Borden 1953)‚ marketing mix was defined as an instrument to analyse product‚ price‚ place and promotion in order to establish relationships with customers. Product is seen as an item that can satisfy
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100= 9‚46% 7114(=10033-2919) Tesco : 2970 x 100=10‚6% 28013(=46053-18040) 1.2.Rate of return on shareholders’ funds (equity) profit for shareholder x 100 = rate of return on shareholders’ funds (equity) stockholders’ funds (equity) Sainsbury: 366 x 100= 8‚36% 4376 Tesco : 1930 x 100= 14‚91%
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Karin Birgerson Tesco PLC: Fresh & Easy in the United States Case Assignment Questions 1. Why has Tesco been so successful? Tesco’s success can be attributed to the efforts of its leaders over the years. Between Jack Cohen and Terry Leahy‚ the adoption of newer techniques in the grocery and convenience store industry gave Tesco a competitive advantage. The two learned how to introduce new styles of managing for the enjoyment of the consumer. The two leaders shaped the path for success
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Organising to achieve objectives Organisational Structure Tesco was established in East London‚ originally it was a little stall in a local market. The company gradually became popular as it opened stores throughout the country‚ this is when the owners realised that they needed to be more organised and they need structure in their company to be successful. Initially‚ they decided to organise themselves geographically and based upon their customer needs. This was a good starting point because
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for the group presentation‚ the same fast food industry player would be used in part two. 1.1 About Domino’s Pizza Domino ’s Pizza is an international pizza delivery corporation headquartered in Ann Arbor‚ Michigan‚ United States. Domino ’s is the second-largest pizza chain in the United States (after Pizza Hut) and has more than 10‚000 corporate and franchised stores in 70 countries and all 50 U.S. states. Domino ’s Pizza Group plc ("DPG") is quoted on the main market of the
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First‚ in today’s global economy‚ many companies are vying for a presence in the global markets. There are several ways to gain entry into a foreign market but many questions must be answered first to make sure there is a return on investment or an exit strategy. In the Foley Company case‚ Joanne has to determine what are her Company strategies advantages and disadvantages of entering Brazilian market for soybeans harvesters: First‚ she has to determine whether the Company is considering a standalone
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