[pic] CONTENT 1. To start with 2. Database Marketing a. Consumer Data b. Business Data 3. Difference between direct marketing and database marketing 4. Why database marketing is increasing so rapidly? a. Greater use of market segmentation b. Emphasis on service and customer relationship management c. Changes in media d. Changes in distribution structure and power e. Lifestyle and demographic trends
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Migration of Databases – An XML Approach XML Database Migration is a project of migrating the existing databases into XML format. Conversion of databases to XML file format‚ the databases like Ms-Access‚ Oracle and MS-SQL‚ MySQL connects in the network or the oracle in the personal computer can be connected for the generation of XML code. Let us consider‚ user runs a firm with three companies with different database’s respectively. User planned to mingle the entire database’s of the firm in to
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Innovations in Practice Volume 9‚ 2010 Database Security: What Students Need to Know Meg Coffin Murray Kennesaw State University‚ Kennesaw‚ GA‚ USA mcmurray@kennesaw.edu Executive Summary Database security is a growing concern evidenced by an increase in the number of reported incidents of loss of or unauthorized exposure to sensitive data. As the amount of data collected‚ retained and shared electronically expands‚ so does the need to understand database security. The Defense Information Systems
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Braemar Seascope Research 1st April 2012 All details given in good faith and without guarantee For Tanker Chartering please telephone +44 (0)20 7535 2626. Tanker Fleet Statistics Braemar Seascope Research The information and analysis contained within this report is believed to be correct as of 1st April 2012 and is presented in good faith. Whilst much effort has been made to ensure the accuracy of the information and analysis contained herein this cannot be guaranteed. In the event
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Condition Based Maintenance vs. Phase Based Maintenance Activity 9.1 – Research Paper MBAA 520 Organizational Behavior Theory‚ Applications in Aviation EXECUTIVE SUMMARY There is an increasing desire for the implementation of condition based maintenance programs to replace the traditional hour based maintenance on Military rotor wing aircraft. There are several advantages and disadvantages to this type of maintenance. The purpose of this paper is to discuss both and the affect that they play
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OPERATING A FLEET OF ELECTRIC TAXIS ´ ´ BERNAT GACIAS AND FREDERIC MEUNIER Abstract. The deployment of electric taxi fleets is highly desirable from a sustainable point of view. Nevertheless‚ the weak autonomy of this kind of vehicles requires a careful operation. The way of managing such a fleet and the question of locating charging terminals for the vehicles are addressed in this paper. Methods for dealing with these tasks are proposed and their efficiency is proved through simulations. 1. Introduction
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Key concepts Let me start by naming a few of the most important concepts in relational database design. A basic understanding of these will be required to understand the rest of the article. * Primary Key (PK) A column with a unique value for each row. Although not all database management systems (DBMS) require you to put a PK into each table‚ from a design perspective a PK is a requirement. No table should be without one. * Foreign Key (FK) These define relationships between tables. When
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Apartment Maintenance I stood as far away as I possibly could while my dad cut the pipe; dark brown sludge and waste spewed everywhere‚ landing on every recipient within distance. Never in my life did I look around and seriously realize my good fortune. Becoming conscious of the differences in my way of life compared to those who live in low income neighborhoods did not occur to me until I had the experience of managing and maintaining an apartment complex. Indeed‚ it was a maintenance issue at my father’s apartment complex
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Information Literacy and Database Search Activity The reason of this assignment is to explore and explain approaches in navigating databases‚ talk about the finding of the search process‚ closing with four relevant sources that related to the research questions‚ “What competence do counselors believe they have to incorporate spirituality into hospice care‚ and What course(s) are need for counselors to feel comfortable integrating spirituality in a therapeutic setting?” This essay will talk about
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Motivation Maintenance Every person is motivated by something. Whether this motivation comes from people and activities you love like family‚ hobbies‚ eating‚ volunteering‚ or work‚ you experience motivation. Work motivation depends on your work environment‚ your personal needs from work‚ and whether the interaction of these needs with your work environment supports the accomplishment of your goals. Example‚ Good salary package‚ good working environment‚ safety and security provided by the company
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