Marketing Management DATE 20/07/2012 Term Report Marketing Plan SUBMITTED TO Ms. Beenish Nida Bushra 911 Hira Fatimah 1088 Saba Matin 10935 Iqra University North Nazimabad Campus Table of Contents Work Load Distribution 7 Acknowledgment 9 1. Executive Summary 10 2. Market Analysis 11 2.1Market Definition: 11 2.2Market Size: 11 2.3Market Segmentation: 13 2.3.1 Demographic Segmentation: 13 2.3.2 Geographic Segmentation: 14 2.3.3 Psychographic Segmentation: 14
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Current Marketing Situation 1.1 Introduction to Noodle Market 1.2 Introduction to Maggi Noodles 1.3 SWOT Analysis 1.4 STPD Analysis 1.5 BGC Matrix 1.6 Michael Porters’s Five Forces Model 1.7 Brand Recall Value & Future Trends 2.0 Marketing Strategy 2.1 Marketing Targets from the financial year 2008-2009 2.2 The 4 P’s 2.2.1 Product 2.2.2 Promotion 2.2.3 Price 2.2.4 Place 2.3 Marketing Research 3.0 Marketing Budget 4.0 Implementation Controls 1.0 Current Marketing Situation
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Business Plan for Doormat Weighing Scale [pic] Singla Trading Company 38 London Street‚ Auckland (64) 0211860829 Varun Aggarwal‚ Director 29th Oct 2010 Contents I. Executive Summary II. Business Mission and Strategy III. Sources and Uses of Funds IV. Products V. Market and Competition VI. Marketing VII. Management VIII. Financial Data Executive summary: The doormat weighing scale was designed by Emilio Alarcon a Spanish designer with wide rage of experience.
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Introduction: To further my tertiary education ‚ studying professional accountancy in CUHK is always the ideal destination for me as I admire the culture of the school and I think I am suitable for studying accounting due to my personal ability and interests .Therefore‚ I have targeted studying professional accountancy in CUHK since I was in secondary school. Now my major in CUHK is professional accountancy and lucky I got the precious chance to become the committee member of the society of accountancy
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INTERNATIONAL MARKETING PLAN PART B EXECUTIVE SUMMARY The Face Shop‚ the world-known brand is getting increasingly popular and experienced the success in many countries such Canada‚ U.S.A‚ China‚ and Japan‚ Korea‚ Singapore‚ Jordan‚ Thailand. To further expand the markets‚ The Face Shop sees massive opportunities in other emerging cosmetic markets such as Vietnam. To propose the market plan‚ we have analysed the environment of Vietnamese market in the political‚ legal‚ economic‚ geographical
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Monitor marketing strategies and tactics Submission details Procedure 1. A collection of data that relates to the Marketing Plan in the Appendix of this assessment. Your Assessor will advise you on the options to be taken in this assessment: • Use the data supplied in the Appendix to this assessment and the Marketing Plan in the Student Workbook. 2. Prepare a one to two page project update report that outlines the current progress of the marketing activities against the marketing plan and overall
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between Jamaica’s capital city Kingston‚ from the Norman Manley International Airport (NMIA) in the south-east and the resort town of Ocho Rios‚ a central business district in the north-eastern quadrant of the island. The company fills an unmet need within the transport sector‚ by offering premium ground transportation services to both business and leisure travellers within the area of operations. Currently‚ for the selected route‚ there are shared taxi services which are costly impersonal and may
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Elements of a Business Plan 1. Cover sheet 2. Executive summary (statement of the business purpose) 3. Table of contents 4. Body of the document A. Business 1. Description of business 2. Marketing 3. Competition 4. Operating procedures 5. Personnel 6. Business insurance B. Financial data 1. Loan applications 2. Capital equipment and supply list 3. Balance sheet 4. Breakeven analysis 5. Profit and loss statements 6. Three-year summary 7. Detail by month‚ first year 8. Detail by
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Company Overview 3 Service plan 4 Operational plan 10 Organizational plan 12 Personnel Plan 12 Marketing plan 14 Assessment of Risk 17 Financial Plan 19 Growth Analysis 23 Contingency Plan 24 Conclusion 27 Appendix Our Proposed Business Plan CTPL Service (Specializing in training/leadership retreats‚ team building skill retreats and product launch events) Company Overview Company Ownership CTPL will be a partnership business and the owners are Sk-Afiur
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Marketing Plan for Sabyasachi Bridal Wear Research Paper at Hof University Department of Business Administration German Indian Management Studies Submitted to Submitted by Prof. Dr. Stefan Wengler Vinisha Muvvala Alfons-Goppel-Platz 1 Dr no:2-4-23/5‚sec-9 D-95028 Hof MVP Colony‚Vizag Germany India ii Hof‚ January 7 th 2014 Visakhapatnam Executive summary The product which I chose for my marketing plan is “Sabyasachi Bridal Wear” . Sabyasachi is a label name of Sabyasachi Mukherjee
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