Pricing Strategy ITC Foods Business Division (Staples) The FMCG & RETAIL Pricing Strategy UNDERSTANDING THE PROCESS FMCG Pricing Strategy is now a critical element of the management mix. Old school management responsibilities of Sales owning the trade spend budget and customer negotiations with marketing owning the Recommend Retail Price do not work in today ’s information driven age. Retail sales volume is now 80% controlled by 2-3 chains with a scattering
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lived to create history since the 50s and is now a global fast-food chain with more than 30‚000 locations in 119 countries including Germany‚ Brazil‚ Japan and recently India (James 2009). McDonald’s have around 40 million customers visiting the store each day. In the early 80s McDonald’s was famous for its fast food but now the restaurant is mainly famous for its burgers‚ ice cream and French fries especially. McDonald’s corporate symbol is very recognizable and has been successful with advertising
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The oil industry is a large and fast depleting industry. The main market oil producing countries and organizations such as Opec and Opec+‚ and a few other non-Opec countries indicate that their current production rates (reserves) are slowly being eaten up. This is shown by (graph 1) The structure of the world oil market is set to be oligopolistic as the oil market is dominated buy few suppliers‚ such as Opec and Opec + and the North Sea. For a industry to be classified as an oligopolistic industry
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Capital Structure‚ Profitability and Market Structure: Evidence from Textile Industries in Bangladesh. Introduction In corporate finance‚ the academic contribution of Modigliani and Miller (1958‚ 1963) about capital structure irrelevance and the tax shield advantage paved the way for the development of alternative theories and a series of empirical research initiatives on capital structure. The alternative theories include the trade-off theory‚ the pecking order/asymmetric information theory
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Market structure refers to the physical characteristics of the market within which firms interact. It is determined by the number of firms in the market and the barriers to entry. The definition of monopolistic competition is “a market structure in which there are many firms selling differentiated products and few barriers to entry”. The market structure of Starbucks is a monopolistic competition. In the coffee industry‚ many producers and consumers exist‚ the goods and services are mixed‚ but
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areas like the storage device. This negligence from both product development and marketing is a huge loss to the company as they missed out on the opportunity to launch new product line; therefore missed the opportunity to penetrate the potential market. Now the company has old products not priced competitively and struggling to penetrate the marketshare. Also the four groups within the division‚ product development‚ marketing‚ sales and manufacturing are constantly in conflict and don’t have the
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services to domestic and international businesses‚ from multinational corporations to small businesses. SBS provides retail and wholesale local‚ long distance‚ data and wireless services‚ tailoring integrated offers to meet the particular needs of each business customer segment. Sprint Consumer Solutions. Sprint Consumer Solutions (SCS) provides local‚ long distance‚ and wireless services - individually or in product bundles - to residential customers. With more than 15‚600 distribution points
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THE IMPLICATIONS OF CAPITAL STRUCTURE THEORY AND REGULATION FOR SOUTH AFRICAN BANKING INSTITUTIONS By WESLEY NAIDU Submitted in partial fulfillment of the requirements for the degree MAGISTER COMMERCII in FINANCIAL MANAGEMENT SCIENCES In the FACULTY OF ECONOMIC AND MANAGEMENT SCIENCES At the UNIVERSITY OF PRETORIA SUPERVISOR: Prof. JOHANNES HvH DE WET November 2011 -i- ABSTRACT The topic of capital structure has been one that has plagued the academic world for a number of years
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Organizational Structure LEARNING OBJECTIVES After reading this chapter‚ you should be able to: 1. Describe three types of coordination in organizational structures. 2. Justify the optimal span of control in a given situation. 3. Discuss the advantages and disadvantages of centralization and formalization. 4. Distinguish organic from mechanistic organizational structures. 5. Identify and evaluate the six pure types of departmentalization. 6. Describe three variations of divisional structure and explain
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five basic market structures. We can distinguish: perfect competition‚ monopolistic competition‚ perfect monopoly‚ natural monopoly and oligopoly. Each of them varies in many aspects and I am going to present the definitions and differences between them. First type of the market is perfect competition which is possible only in theory. The definition assumes that all goods are identical‚ all market participants have perfect information‚ there are no barriers to enter or exit the market and at any
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