Activity 4: Colgate-Palmolive Case Study – Product and Pricing Strategy Gina L Lawrence MBAO209-MGT-541-A: Applied Marketing Management Indiana Wesleyan Instructor: Janis McFaul June 27‚ 2011 I have read and understand the plagiarism policy as outlined in the syllabus and the sections in the Student Bulletin relating to the IWU Honesty/Cheating Policy. By affixing this statement to the title page of my paper‚ I certify that I have not cheated or plagiarized in the process of completing
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2.2Pricing Strategy Factors affecting pricing decision Kia Optima is one type of the oligopolistic competition market. It dominated by a small number of sellers‚ each seller is likely to be aware of the actions of the others. The prices might be uniform or not uniform to buyers. The price can be different at different places due to the reason of labor‚ resources‚ and taxes. Besides‚ there are few competitors include Toyota‚ Honda‚ and Hyundai. New Product Pricing Strategies Normally when
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Kristen’s Cookies Kristen’s Cookies A1) We have analysed the case from two perspectives a) The total time in the first scenario is 26 mins (6 mins for washing‚ 2 mins for spooning‚ 10 mins for baking‚ 8 mins for cooling‚ packing and selling) if the order is placed when there is a pending order/order under process. b) In case‚ the order comes in at or after the wash‚ mix and spoon stage‚ it would take 26 + 10 mins (baking time). Hence‚ it would take 36 mins to fill in a rush order
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provide fresh cookies to hungry students late at night. Evaluation of the preliminary design for the company’s production process will be required in order to make key policy decisions‚ including what prices to charge‚ what equipment to order and how many orders to accept‚ and to determine whether the business can be profitable. i) Identify the items‚ resources‚ and the tasks. Draw a process flow diagram for this process. Items: Cookie Ingredients Cookie Dough Baked Cookies Resources:
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PRODUCT CHARACTERISTICS & CLASSIFICATIONS Product level: The customer value hierarchy Is product a tangible offering? No‚ it’s more than that. “Product” is anything which can satisfy market. People classify products according to customer value. It’s illustrated by this circle system. At the centre is core benefit which the customer really buy. Take Shilla‚ a hotel of SamSung group‚ for example‚ when you get there‚ what are you pay for? Is it a room‚ or a bed‚ or a shower? Not at all. Basically
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to acquire RJR Nabisco. Finally‚ the private equity takeover firm‚ Kohlberg Kravis and Roberts & Co (commonly referred to as KKR) was responsible for the 1988 leveraged buyout of RJR Nabisco. This was documented in several articles in The Wall Street Journal by Bryan Burrough and John Helyar. These articles were later used as the basis of a bestselling book‚ Barbarians at the Gate: The Fall of RJR Nabisco‚ and then into a made-for-TV film. As a result‚ in February 1989‚ RJR Nabisco paid executive
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Chapter 2: Analysis of marketing strategy (4 P’s) 2.1 Product Strategy 2.1.1 Product Classification Crocs Grace Heel is classified as consumer product. It bought by final consumers for personal consumption. Crocs Grace Heel is categorized as shopping product on consumer product. This product will be bought by consumers rarely‚ which consumers buy it for personal consumption as needed. Consumers are willing to buy it less frequently at a higher price. Grace Heel is only available at fewer purchase
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can bake 6 batches cookies an hour 6 batches X 10 minutes = 60 minutes 6 Batches X 4 Hours = 24 trays or 6 dozen cookies can be backed in one night. Note that is if there was no wait time. 26 + 10 (x-1) = 240 minutes = 22 orders can be taken a night Question 3: How much of your own and your roommates valuable time will it take to fill each order? My Time Roommate Time Mix Ingredients = 6 minutes Place cookies in oven = 1 minute Cookies onto tray = 2 minutes Pack Cookies = 2 minutes Receive
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innovative products are introduced or consumer tastes have changed. There is intense price cutting‚ and many more products are withdrawn from the market. Profits can be improved by reducing marketing spending and cost cutting. As sales decline‚ the firm has several options: * Maintain the product‚ possibly rejuvenating it by adding new features and finding new uses. * Harvest the product–reduce costs and continue to offer it‚ possibly to a loyal niche segment. * Discontinue the product‚ liquidating
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Customer-Segment Pricing Product-Form Pricing Image Pricing Channel Pricing Location Pricing Time Pricing Price Discrimination Differentiated Pricing Promotional Pricing Geographical Pricing (Cash‚ Countertrade‚ Barter) Changing Pricing Environment How Companies Price Understanding Pricing Consumer Psychology and Pricing Reference Prices Price-Quality Inferences Price Cues Survival Maximum Current Profit Maximum Market Share Selecting the Pricing Objective Maximum Market Skimming Product-Quality Leadership
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