anning MODULE 8: THE CONCEPT OF STRATEGY Structure Plans: A Plan is a goal-directed system of action. It specifies the actions which must be taken and the sequence in which must taken and the sequence in which they must occur in order to achieve some future objective. Basic to all planning is the generic need which the company will seek to satisfy‚ i.e.‚ its mission. This is clearly a top-management decision and one which cannot easily be altered one firm management has decided to commit
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of a sales manager are many and varied. They may be classified under the following three heads: 1. Managerial /executive duties or functions 2. Administrative duties or functions 3. Miscellaneous duties or functions 1) MANAGERIAL / EXECUTIVE DUTIES OR FUNCTIONS The main function of the sales manager is the management of sales operations including sales programmes and sales personnel. The management of sales programmes includes establishment and developing short-term and long-term sales policies
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communication (IMC) and marketing tools on sales. Effect on sales Definition Advertising: advertising is a paid non-personal communication using various methods like (television‚ radio billboards and flyers) to reach the audience or the reader to have what we call in marketing brand awareness (the book pride w.and Ferrell o‚2006‚p189 and G.M.Brown AND F.A.Macina‚ Jan1940‚ 2) Personal selling: personal selling is a paid personal communication where there is a sales person who tries to convince the customer
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SALES PLANNING AND OPERATIONS - AN ELECTRONIC COMPANY - F.AASHA NIYAS ID-CT/HND/BM/47/10 Lecturer: Miss NIROSHA SAJEEWANI 15/03/2014 Acknowledgement Initially I would like to thank my Almighty god for giving me courage and gratitude todo this assignment. Any effort at any level can’t be satisfactorily completed without theSupport and guidance of my professor Miss. Nirosha Sajeewani who gave me the golden opportunityTo do this wonderful assignment which also helped me in doing a
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Session 11 D o N ot Promotion‚ Sales Management‚ Direct Marketing& P.R July 24‚ 2012 • Direct marketing • Interactive marketing • Word-of-mouth marketing • Personal selling D o N ot C • Advertising • Sales promotion • Events and experiences • Public relations and publicity op y Modes of Marketing Communications op y What is Sales Promotion? D o N ot C Sales promotions consist of a collection of incentive
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access at the same time.” Reggie Planas commended that: “internet is the largest computer of smaller interconnected networks around the world.” Planas also stated that: some of the strengths of the internet is that it is structured around the concept of hypertext. The term hypertext is used to describe an interlinked system of documents in which a user may jump from one document to another in a non-linear associative way.” Foreign According to C.J. Date of the book “An introduction to
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1.2 GNWD Cup Cake Concept iv 1.1.3 Cupcake Promotion Objectives v 1.1.4 Mixing Advertising & Personal Selling vi 1.2 Customer Behavior & Personal Selling vii 1.2.1 Advantages of understanding customer behavior vii 1.3 Environment & Managerial Forces viii 1.3.1 Managerial Forces viii 1.3.2 Environmental Factors ix 1.4 Two Types of Personal Selling x 1.4.1 Professional Sales People x 1.4.2 Support Sales People x Task Two xi 2.1 Sales Process for Personal
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Customer Service role as Supervisor to a team of 2 job sharers. One is leaving on completion of his Masters to join a government body (I have not included him in the study)‚ but in order for the team to be successful and efficient I would like to develop knowledge and skills to identify development needs and planning for achievement. Acquiring these newly acquired skills will enable me to plan for the new member of the team. I have carried out questionnaires/assessments for myself and colleague
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Develop a plan of action. Be organized; write down my thoughts to work out a plan. Have a positive attitude. To have something to look at and be able to mark off as I get it done seems like a great idea. It would also give a much needed boost of confidence and show how far I have come and what I did to get there. Even tho more money from loans would be great you have to pay them back with interest. Bankruptcy cannot be claimed so no matter what‚ you have to pay it back and the interest keeps growing
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Advertising and Promotions for Starbucks Starbucks is known throughout the world for their handcrafted coffee products. Starbucks have plans to launch a new product line for the domestic and international markets. The new product consists of a soda bar that will offer variety of caffeinated beverages to noncoffee drinkers. Acquiring consumers to buy the new product advertising and promotion strategy is crucial for the product success. By launching the soda bar in Canada
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