world - not use supermodels to endorse the brand. Rather it got real women who used the product to give testimonials of their experience with the brand. In India‚ Dove’s brand team in the 1990s‚ led by Harish Manwani‚ now Unilever’s president ‚ Asia‚ Africa‚ Central & Eastern Europe‚ decided to adopt the same line of thought for the Indian market too. "In some ways the brand was the opposite of Lux‚ the beauty bar of film stars. Dove showed beauty in ordinary people‚" says cinematographer and film
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Subject: Home Appliances Industry in Turkey Turkey has risen to become one of Europe’s leading home appliances manufacturers. The white goods sector provides jobs for over two million and has a production capacity of more than 25 million units per year‚ which is the second largest capacity in Europe after Italy. (ISPAT‚ 2010) The home appliances sector in Turkey earned revenue of $8 Billion in 2008‚ and approximately 16 million units were produced of which approximately 12 million were exported
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Animal Feed Industry in India The Indian feed industry is about 35 years old. It is mainly restricted to dairy and poultry feed manufacturing. The quality standards of Indian feeds are high and up to international levels. Raw materials for feed are adequately available in India. The industry’s poultry feed production is about 3.0 million tonnes‚ which represents only 5 percent of the total potential and feed exports are not very high. The Indian animal feed industry is undergoing a very exciting
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An Analysis of China’s Retail Market of White Goods ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- Highlighting the oligopoly of Suning and Gome By: Chang Nianzhi‚ An Baichun
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Beijing market entry strategy for Frozen Food This report aims to analyze the entry of frozen Beijing market. Use a SWOT analysis approach analyzes the company’s strengths‚ weaknesses‚ opportunities and threats. The report has identified a marketing strategy of entry that will help our company to enter the market effectively. Contains: 1 Summary of the company 2 Frozen market in Beijing 3 SWOT analysis 4 Marketing strategy suggested input. Summary of the company Our frozen food
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Sony BRAVIA Executive Summary Sony India Private Limited was established on 17th November 1994. The products of Sony India include Bravia‚ Cyber-Shot‚ Vaio‚ Walkman‚ PlayStation‚ Xperia etc. For our market analysis‚ we have selected Bravia. Bravia stands for Best Resolution Audio Visual Integrated Architecture. Sony India sold 11 lakh Bravia televisions in the year 2012-13 and occupied the joint 2nd position with LG in the market with a market share of 21%. The impact of various microenvironmental
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registered user of Miliao breaks through 3 million. In addition‚ Xiaomi tech launches mobile phone operating system MIUI and Android mobile phone MI. Miliao‚ MIUI and MI are the three key core of Xiaomi Tech. SWOT analysis * Strengths Clear market position: Xiaomi satisfies the need of mobile phone enthusiasts and caters to general public. Powerful product portfolio: Xiaomi can combine the hardware‚ OS and software. This is the first in inland. Highlighted the price advantage: High cost performance
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Summary This report elaborates India’s power market structure and provides historical and forecast numbers for generation‚ capacity and consumption up to 2030. Detailed analysis of the India power market’s regulatory structure‚ import and export trends‚ competitive landscape and power projects at various stages of the supply chain is provided. The report also gives a snapshot of the power sector in India on broad parameters of macroeconomics‚ supply security‚ generation infrastructure‚ transmission
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Oct 4‚ 2014 – Mumbai‚ India : Marketreportsonindia.com presents a report on “Metalworking Machinery Market in India to 2018” offers the most up-to-date market data on the actual market situation‚ trends and future outlook for metalworking machinery in India. This industry report offers the most up-to-date market data on the actual market situation‚ trends and future outlook for metalworking machinery in India. The research includes historic market data from 2007 to 2013 and forecasts until 2018
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Positioning Strategies in Business Markets An executive summary for managers and executive readers can be found at the end of this article Positioning strategies in business markets Stavros P. Kalafatis Markos H. Tsogas Charles Blankson Professor of Business Marketing‚ Kingston Business School‚ Kingston-upon-Thames‚ Surrey‚ UK Senior Lecturer‚ Kingston Business School‚ Kingston-upon-Thames‚ Surrey‚ UK Assistant Professor‚ Grand Valley State University‚ Allendale‚ Michigan‚ USA Keywords
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