3.1 Analyse possible alternative strategies relating to market entry‚ substantive growth‚ limited growth or retrenchment for a chosen organisation. Market entry Penetrating the bottled water market poses a tough challenge for PETRONAS. This is due to the fact that not only is the process of entering the market capital intensive (due to expenditures such as advertising‚ shipping and hiring of staff) the market is also oversaturated with companies selling bottled. Apart from intense and stiff competition
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UNIT CODE: BSBSLS501A UNIT NAME: Develop a sales plan Purposes of sales plan Sales plans are not only beneficial for the salesperson‚ but also for the other employees. From a top-level position (executive/management level)‚ a sales plan creates awareness of what the sales team is expected to achieve for the company. It also ensures the executive that the sales team is accountable to reaching specific‚ measurable goals for performance evaluation. The designed sales plan for DHILLON’S is to
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Marketing strategies of Samsung in India Scenario in the consumers Durables sector:- Prior to liberalisation‚ the Consumer Durables sector in India was restricted to a handful of domestic players like Godrej‚ Allwyn‚ Kelvinator and Voltas. Together‚ they controlled nearly 90% of the market. They were first superceded by players like BPL and Videocon in the early 1990s‚ which invested in brand-building and in enhancing distribution and service channels. Then‚ with liberalisation came a spate
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MARKETING STRATEGY FOR SERVING BOTTOM OF THE PYRAMID MARKET Mridanish Jha Assistant Professor‚ Cambridge Institute of Technology‚ Ranchi‚ India Email: mridanishjha@gmail.com ABSTRACT This article present insight into the nature and characteristics of BOP markets‚ the challenges that organization will encounter when venturing into them and the strategies to counter these challenges. In the recent past‚ there has been an interest in marketing to the Bottom of the Pyramid (BOP) market and several
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Analysis by: Smarties team Marketing Strategies of the Mass-Market Chocolate Industry This report evaluates the marketing strategies that are common in the UK mass market chocolate industry by focusing on four brands: Cadbury‚ Galaxy‚ Kit Kat and Maltesers EXECUTIVE SUMMARY This report is an evaluation of the marketing strategies used in the mass-market chocolate confection industry in the United Kingdom (UK). The four brands this report studies in detail are Cadbury‚ Galaxy‚ Kit Kat
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Hoe Hin White Flower Embrocation has over 80 years history in Hong Kong. This brand expresses every territory in the world such as Macau‚ Tai Wan‚ North America and South East Asia. The traditional formula of this product is blended from the same old one that the late Mr Gan first developed the product in 1927. The product is multifunction and has successfully established a profound market place since the 1920’s demonstrating a solid proof of the quality and efficacy of the product. Market Segments
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regulations 8. Federal privacy act 9. Australian national privacy principal 10. Privacy and electronic communication regulation 2003 Task – 2 Develop a marketing plan Executive Summary Bounce Fitness will serve Seattle-area businesses‚ helping them to become more productive‚ while lowering their overall costs with innovative wellness programs and strategies. Our business is based on two simple facts: 1. Healthy employees are more productive than chronically ill employees. 2. It costs less to
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Remote Operated Home Appliances or Remote controlled Home appliances. Connect this circuit to any of your home appliances (lamp‚ fan‚ radio‚ etc) to make the appliance turn on/off from a TV‚ VCD‚ VCR‚ Air Conditioner or DVD remote control. The circuit can be activated from up to 10 meters. It is very easy to build and can be assembled on a veroboard or a general-purpose PCB. Circuit diagram: Figure:1 Remote Control For Home Appliances Figure 1 Remote Control For Home Appliances Parts:
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Takem’s Appliances The case in question looks at Takem’s Appliances and Electronics‚ LLC which services poorer residents of the Appalachian regions of Virginia‚ Tennessee‚ Kentucky‚ and West Virginia facing little competition in the region. Due to the lack of competitors‚ Takem’s charges 10-20% more than retailers in the area and 30% more for delivery of products. Takem’s also finances the majority of sales as a result of an uneducated customer base with poor credit histories. Takem’s financial clerk
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Recommendation report Introduction During 2010‚ Kitchen Best Appliance Co. Ltd was experiencing various problems with inappropriate business practices. Top management has raised concern about these problems and they should be addressed so that Kitchen Best can achieve a sustainable expansion. The crises reveal that there is internal and external misconduct by the top management and company’s business partners. Company may suffer losses and commit an offense if no immediate action is taken to prevent
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