SETTING PRODUCT STRATEGY Under the guidance of Prof. B S Prakash PGPBA 2014-16 - By Team RANKS Radhika Odugoudar Anish Rawat Niharika Joshi Kiran Karpur Shreekarthik Shesha 1 B1412 B1401 B1411 B1405 B1415 Marketing Management Overview Product Definition Market Offering Elements 5 Product Levels Product Classification Product Differentiation DESIGN of Product Product & Brand Relationships Product Systems & Mixes Product Mix Length & Product Line
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P6: Marketing mix for new product. Energy Drinks An energy drink is a type of drink containing stimulant drugs‚ essentially caffeine‚ which is marketed as providing mental or physical stimulation. There are countless brands and varieties of energy drinks. They generally contain large amounts of caffeine and other stimulants. Many also contain sugar or other sweeteners‚ and amino acids and may or may not be carbonated. They are a subset of the larger group of energy products‚ which includes bars and
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INTRODUCTION For any company‚ to maintain an already established brand name is as equally a challenging task as the creation of the brand. In today’s challenging market environment‚ any business is expected to continuously focus on organizational learning and continuous improvement and introduction of products and services to stay alive in the market. Continuous learning helps organizations to identify gap between the current business and areas which could be tapped with the help of existing
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com/0959-6119.htm Quick-service The product innovation process of restaurant chains quick-service restaurant chains Michael C. Ottenbacher Heilbronn University‚ Heilbronn‚ Germany‚ and 523 Received 20 May 2008 Revised 24 July 2008‚ 23 September 2008 Accepted 24 September 2008 Robert J. Harrington University of Arkansas‚ Fayetteville‚ Arkansas‚ USA Abstract Purpose – This paper aims to outline the innovation process activities described by quick-service restaurant (QSR) managers and to compare it
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The Bermuda Triangle‚ also known as the Devil’s Triangle‚ is an infamous stretch of the Atlantic Ocean bordered by the southern coast of the U.S.‚ Bermuda‚ and the Greater Antilles that has been the location of strange disappearances of ships and aircraft since the mid-19th century. Could supernatural forces be responsible for these occurrences? Some probable explanations for the missing vessels include hurricanes‚ undersea earthquakes and magnetic fields that interfere withcompasses and other positioning
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Advanced Finance 1. Homework Investment Analysis 1. Question Rainbow Products Savings - $5000/year Machine costs $35.000 Expected to last for 15 years Cost of capital 12% A. payback?‚ NPV?‚ IRR? Payback: The amount of time required for a firm to recover its initial investment. by dividing the initial investment by the annual cash inflow. In our case $35.000/$5000= 7years NPV: Investment- the PV of its cash inflows discounted at a rate( the firm’s cost of capital)
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Marketing New Product Assignment Case 1 Introduction: This case is largely based on Vanessa O ’Connell‚ "Food for Thought: How Campbell Saw a Breakthrough Menu Turn into Leftovers‚ the goals we need to reach is to gain the understanding of this company‚ why they can get the innovation and how they can manage it‚ also we can learn the experience of this company. The back ground of the company: In 1990‚ Campbell Soup was the undisputed
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Recommending a Marketing Mix for a Product or Service Executive Summary This report mainly talked about a product-Pepsi. In this report‚ the purpose was compared and contrasted which 4Ps is better to the Pepsi and wanted more people to buy it. The thesis was compare and contrasts the Pepsi with the competitor - Coca Cola. So the report needed find some information and interview some people. The key finding was that SWOT and 4Ps is very important to the product. And the key conclusion and recommendation
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The Bermuda Triangle (also known as the Devil’s Triangle) is an area bounded by points in Bermuda‚ Florida and Puerto Rico where ships and planes are said to mysteriously vanish into thin air — or deep water. Also sinisterly known as the Devil’s Triangle‚ the Bermuda Triangle consists of a region in the western part of the North Atlantic Ocean‚ and is defined by points in Bermuda‚ Florida and Puerto Rico. It stretches across less than a thousand miles on any one side. CREDIT: NOAA View full
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One of the older and more basic concepts in fraud deterrence and detection is the fraud triangle. The fraud triangle is also known as Cressey’s Triangle‚ or Cressey’s Fraud Triangle. Cressey’s Fraud Triangle gets its name from Donald Cressey. Cressey was one of the “nations leading experts on the sociology of crime”. He authored a few books including Other People’s Money‚ Theft of the Nation‚ and co-authored Principles of Criminology with Edwin H. Sutherland. Cressey is honored by many anti-fraud
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