Simulation of Sales Promotions towards Buying Behavior Among University Students Abstract The purpose of this study was to examine the influence of sales promotion on buying behavior among university students. Specifically‚ Kongunadu Arts and Science College was chosen as study location. The research data was collected from 171 respondents. The data were collected using self-administrated questionnaires. This study found that there was no significant difference between gender and buying behavior
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INTRODUCTION Promotion has been defined as the co-ordination of all seller-initiated efforts to set up channels of information and persuasion in order to sell goods and services or promote an idea.(Ray‚1982) Promotion is an important part of any marketing strategy. You can have the best product or service out there‚ but unless you promote it successfully‚ no one will know about it. There are three basic types of promotional strategies a push strategy‚ a pull strategy or a combination of the two
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A RELATIONAL STUDY ON CONSUMER PROMOTION‚ PRICE PERCEPTION‚ PRODUCT QUALITY PERCEPTION AND BRAND LOYALTY IN THE CONTEXT OF DETERGENT MARKETS IN BANGLADESH by Muhammad Mashfiq Huq ID: 0131001 Internship Report Presented to Fulfill Requirements for the Degree Bachelor of Business Administration INDEPENDENT UNIVERSITY‚ BANGLADESH December 2005 A RELATIONAL STUDY ON CONSUMER PROMOTION‚ PRICE PERCEPTION‚ PRODUCT QUALITY PERCEPTION AND BRAND LOYALTY IN THE CONTEXT OF DETERGENT MARKETS IN BANGLADESH
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An IPO is the first public sale of a company’s stock. The shares are sold on a securities exchange‚ and as a result‚ a private company becomes a public company. This dissertation will examine the reasons for using an IPO and some of the advantages and disadvantages of an IPO. It will also examine the procedure that is undertaken to execute the IPO. Lastly‚ Facebook’s recent IPO will be used to help delineate some of the concepts of an IPO. A company uses an IPO because once its stock is listed
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First‚ in today’s global economy‚ many companies are vying for a presence in the global markets. There are several ways to gain entry into a foreign market but many questions must be answered first to make sure there is a return on investment or an exit strategy. In the Foley Company case‚ Joanne has to determine what are her Company strategies advantages and disadvantages of entering Brazilian market for soybeans harvesters: First‚ she has to determine whether the Company is considering a standalone
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delivering in lifelong learning 1a) Initial and diagnostic Assessment and agreeing individual goals 2a) Research Area: Reasons for carrying out initial and diagnostic assessments I have chosen to research reasons for carrying out initial and diagnostic assessments. 2b) Why I selected this aspect Upon having explored the topic of initial and diagnostic assessment‚ there are many areas within this of interest including methods of carrying out initial and diagnostic assessment and good practice
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Advertising and Promotion Advertising is a form of commercial mass communication designed to promote the sale of a product or service and it also sends messages on behalf of an institution‚ organization‚ or candidate for political office. Advertising can be found in cultures from thousands of years ago dating back to 3000 BC in Babylonian times. Back then they only used graphic signs and word of mouth from town criers to promote their product to the people. Today we still use word of mouth of
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Marketing‚ L&T Realty‚ the events organised by the management of a mall inside the property cost a lot of money. It is therefore important that these do not merely increase the footfall for its own sake‚ but actually contribute to the increased sales of the tenants by driving traffic to their stores. Typically‚ when we talk of mall marketing‚ we talk about increasing the footfalls and prolonging customer visits. Mall managers focus on events such as fashion shows for women‚ concerts for teenagers
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[pic] Online Train Schedule Information System Software Requirement Specification Table of Contents 1. Introduction 3 1.1 Purpose 3 1.2 Scope 3 2. Overall Description 2.1 Product Perspective 4 2.2 Product Functions
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Assignment 1 – Initial Teaching Assignment Section 1 1.1 In my present teaching role I deliver job search skills and pre-train unemployed learners in preparation to enter the care sector‚ by providing them with an awareness of some of the basic‚ mandatory subjects required within the care environment. My responsibilities include the health & safety of my learners; delivering the programme in a way to include all members of the group; ensure where possible that the environment is conducive
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