MM4751 MARKETING STRATEGY Lecture LTL001: Monday‚ BC311 8:30am~11:30am LTL002: Thursday‚ M106 8:30am~11:30am LTL003: Friday‚ M106 15:30pm~18:30pm LEVEL 3 CREDITS 3 Lecturer: Sherman Lam Office/Tel/email: M809‚ 2766-4020‚ sherman.lam@polyu.edu.hk Office Hours: by appointment COMPONENT WEIGHTING: 1. Examination 50%‚ (Min passing grade D) 2. Course work 50%. (Min passing grade D) Components of Continuous Course Work Assessment (CA) % of Total I. Group Project Presentation 20%
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Motivation: General definition A question anyone can ask themselves is: what keeps us going? What makes us wake up in the morning and live our daily life? What makes us who we are and what we are? Well the easy answer here is simply motivation; the desire to do things. Everyone has different motivations‚ different things that keep them going. What can motivate some people‚ can de-motivate others and vice versa. Moreover‚ what can motivate you today can de-motivate you tomorrow. Motivation can
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Analysis of Rhetorical Strategies in “The Company Man” In “The Company Man” by Ellen Goodman‚ throughout the passage Goodman illustrates her feelings of distaste and anger toward Phil‚ as he in her mind represents Corporate America: routine‚ indifferent‚ almost robotic. Goodman uses numerous rhetorical strategies to convey her attitude toward Phil‚ including tone‚ repetition‚ the use of statistics‚ sarcasm‚ anecdotes‚ differing syntax‚ and irony. From the beginning‚ Goodman creates
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Strategies to fight low-cost companies Name here Companies’ business strategies can be divided into two big parts- Product differentiation and Cost leading. To survive in the competition-intensified market‚ companies always concern about their strategies for the future. Many new entrants are armed with low-cost and low-price strategy and incumbents have to deal with this situation. As number of newly-entering firms is increasing‚ cost war gets fierce. This article is asking whether following low-cost
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The Art of Motivation: It’s Affects and Applications Part I. Definition and Importance of Motivation Before delving into the topics of motivational theories‚ the affects of motivation‚ and motivational tools‚ etc.‚ it is important to first define motivation and explain why the subject of motivation is so important in the organizational setting today. Motivation Defined The topic of motivation is not something new. For decades‚ scholars‚ researchers‚ theorists‚ psychologists‚ and organizational
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Bad Company Strategy: Borders Books Company Overview: * Borders Group‚ Inc. was founded in 1971 in Ann Arbor‚ Michigan. * At one time operated well over 500 stores and had close to 20‚000 employees. * Borders Group Inc. was acquired by Kmart in 1992 who then tried to merge it with Waldenbooks. * Traditional brick and mortar bookstore that tried to expand internationally‚ as well as through e-commerce. The Borders Group‚ Inc. for many years was seen as a dependable international
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learn by reading books; others learn by listening to people talk about things. As far as I am concerned‚ the first method - learning by doing is suitable for me. The reasons are as follows. In the first place‚ I normally have a better understanding on the things that I learned by doing them. Ten years ago‚ after graduated from a university‚ I began working for an electronic company‚ which manufactures color televisions. During the first several months‚ I just sat in my office to read the mechanisms of
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Guidelines for Environmental Scans Performance Management Branch‚ Ministry of Finance May 2010 ENVIRONMENTAL SCAN GUIDELINES (Updated May 2010) Introduction Environmental scanning is a key component of ministry planning processes and provides the foundation for the development of strategic‚ financial‚ performance‚ and workforce plans. The scan describes how demographic‚ political‚ economic‚ social‚ cultural‚ legal‚ and technological trends affect your ministry. The environmental scan enables
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development planning. The term paper is designed to engage students in better understanding and articulating professional interests‚ strengths‚ and areas for further learning and development in preparation for managing and leading health care organizations in the future. The term paper is structured into nine sections‚ with word count guidelines provided in each section. APA formatting is required. Term paper milestone deadlines‚ by module‚ are as follows: Read and familiarize yourself with the
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All companies have a set of strategies to play by when it comes to the way they produce their products and services‚ and in this fast moving economy‚ the link between product and service have become ever more important. However‚ in order to produce the product and services that a firm is to offer to their customers‚ the must first look at their production process. To make the products in-house‚ or to outsource their production to other companies‚ in the quest to be more profitable and efficient
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