TABLE OF CONTENTS 1. MARKET PROBLEM FOR RESEARCH 2 1.1 Introduction 2 1.2 Background 2 2. SECONDARY RESEARCH 3 3. PROBLEM STATEMENT 4 4. METHODOLOGY 5 4.1 Research Method 5 4.2 Instrument Development 5 4.3 Sampling 5 4.4 Fieldwork 6 4.5 Data Analysis Method 6 5. INTERPRETATION OF FINDINGS 7 5.1 Research Objective 1: 7 5.1.1 Technological devices currently owned by tertiary students 7 5.1.2 Technological device(s) that tertiary students currently use
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relationships. Hence‚ we define marketing as the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. Here the figure 1.1 presents a simple five step model of the marketing process. In the first four steps companies work to understand consumers‚ create customer value and build strong customer relationships. In the final step companies reach the reward of creating superior customer value. By creating value
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bad days they are thinking about what they could have done to save their relationship. In Edna St. Vincent Millay’s poem “What lips my lips have kissed‚” the speaker comes to a conclusion that everyone changes and it is great to accept what has come your way. She informs the readers that she “only know that summer sang in me‚ / A little while‚ that in me sings no more” (lines 12-13). Initially this statement proposes that the speaker no longer feels happy or has feelings because the love has useless
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1. Introduction This marketing research project is focusing on Singaporean’s Perception of Apple iPhones. In this report‚ we will be studying on Singapore only. The reason for writing this report is because Singaporeans like to keep up with technology trends. Hence‚ there is always a demand for the latest handset models by major manufacturers‚ such as HTC‚ Nokia‚ Samsung and Apple. Therefore‚ it is important to find out Singaporean’s Perception of smartphones in order for‚ in this case Apple‚ to
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................................................................................................ 2 Research Methods Comparison...................................................................................................... 3 Marketing Findings...........................................................................................................................4 Other Research Methods...............................................................................................
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1- Service What are different services that PIL offered to their customers? 1- PIL provides service to their customers‚ which was transporting cargo from shippers at containers to many different countries. 2-PIL company gives an advantage to their customers that to talk to them directly and ask about their shipments for loading and discharging at their containers and what are the operations that can be done from when shipper loading cargo and then discharging until it reaches to the destination
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March 2002 Retailing in the Philippines Contents of this Report *************************** Overview ............................................................................................................................. 2 Philippine Market Size......................................................................................................... 2 Consumer Profile ............................................................................................................. 4 Consumption
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“Maybe she’s born with it. Maybe it’s Maybelline.” (Maybelline). Both women and now men are constantly bombarded with advertisements about their appearance. From this new makeup brand to buy this clothing line and even to follow this new trend. Advertisements are asking them‚ are you skinny enough‚ are you pretty enough‚ are you wearing the latest trends‚ are you wearing the best makeup? Maybelline is a drug store cosmetics line of makeup‚ it is owned by L’oreal Paris. (Wayne‚ 1995) Like most brand
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Effects of a Tattoo on Men’s Behavior and Attitudes Towards Women: The conductors of the study believed that although women with tattoos are viewed as less sexually attractive‚ they are seen as more sexually promiscuous‚ which would result in more men approaching them. To determine this‚ the experimenters asked a woman to read on a beach. The woman had a lower back tattoo of a butterfly in one trial‚ and no tattoo in another. In the study‚ men were more likely to approach the woman when she had a lower
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Are women better leaders than men? That was the question posed at Friday’s Utah Valley Women’s Business Conference and according to research presented at that same conference‚ the answer is yes. Keynote speaker Bob Sherwin‚ CEO of Zenger Folkman‚ presented research his company published in the March edition of the Harvard Business Review. The data comes from thousands of surveys that rate leaders in 16 different traits thought to be important to leadership‚ including taking initiative‚ driving
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