AIRCEL INNOVATIVE MARKETING CAMPAIGN - August 18th‚ 2009 ________________________________________ Aircel was launched in select circles in Maharashtra early this month; and the launch was accompanied by a variety of innovations and attractive outdoor promotions. Be it the ‘Just arrived’ boxes at the airport‚ the projection of the logo on the landmark Gateway of India or the IPL Scoreboard put up at the Mahim Causeway‚ Aircel has managed to create an unbeatable buzz. Interestingly‚ a lot
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MKT 850 Study Guide Chapter 5 * SWOT Analysis: * One of the most useful tools in analyzing marketing data and information * Links company’s situation analysis and development of marketing plan * Uses structured information to uncover competitive advantages and guide selection of the strategic focus of the marketing strategy. * Broken down into: * Strengths‚ Weaknesses‚ Opportunities & Threats * Productive SWOT (manager should…) : * Use
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Shelby Sanzeh April 15‚ 2011 Marketing Calb Ciroc Promotion Concerning promotion for the Ciroc brand‚ we have identified a few areas that we would like to alter and introduce into the marketing mix. The current segmentation for the brand seems to be aimed at African American urban males‚ ages 25-30. These men are middle- to upper-class and identify with a nightlife lifestyle. Ciroc is also advertised as “the official vodka of New Years.” Advertisements for the brand include online spots
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Technological Educational Institute of Athens essay for Tourism Marketing to prof. Katsoni “Marketing strategy in the tourism industry” by Yulia Shmakova spring semester 2014 The word "strategy" occurred from the Greek strategos‚ "art of the general". The military origin of this term shouldn’t be surprising. strategos allowed Alexander of Macedon to win the world. Value of the strategic behavior allowing firm to survive in competitive
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international Business strategy ------------------------------------------------- Tesco ’s Globalization Strategies and its Success in South Korea ------------------------------------------------- http://www.icmrindia.org/casestudies/catalogue/Business%20Strategy/Tesco%20Globalization%20Strategies%20and%20its%20Success%20in%20South%20Korea.htm ------------------------------------------------- Abstract The case focuses on the UK based Tesco ’s globalization strategies and its successful foray
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MAKING YOUR MARKETING COMMUNICATIONS MORE POWERFUL 1. Position the product in the customer’s mind – how you want your customer to think and feel about your product. 2. Find a creative big idea – which will persuade people or convince them to try your product. 3. Having an emotional appeal 4. The message must sell itself – a. Image strategy – good image of the brand b. Information strategy – giving information about the facts. Giving information about
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Test 1: innocent Using the case text‚ please answer the questions below using relevant theory. Please remember to argue for your choices. You are welcome to make necessary assumptions. Weight Question 1. 50% a. How does innocent create value for its customers? b. Which needs and wants does innocent satisfy? 2. 50% a. Please conduct a PEST (situation) analysis regarding the marketing environment for innocent b. Which are‚ in your opinion‚ the most important strengths and
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cutting edge that has turned Nokia into the No 1 vendor still exists‚ as Nokia’s market share and revenues have been on the decline. Falling average sales prices (ASPs) and market share have had an impact and forced Nokia to further re-think its strategy towards developed and emerging markets.”1 This report gives an overview on what is happening on the mobile phone market today and analyses Nokia’s market position in the mature European market. This report includes a brief introduction to Nokia followed
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http://www.elsevier.com/locate/permissionusematerial From Mohamed Wiem Mkaouer‚ Marouane Kessentini‚ Model Transformation Using Multiobjective Optimization. In Ali Hurson‚ Atif Memon‚ editors: Advances in Computers‚ Vol. 92‚ Burlington: Academic Press‚ 2014‚ pp. 161-202. ISBN: 978-012-420232-0 © Copyright 2014 Elsevier Inc. Academic Press Author’s personal copy CHAPTER FOUR Model Transformation Using Multiobjective Optimization Mohamed Wiem Mkaouer‚ Marouane Kessentini SBSE Laboratory‚ CIS
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Subject Area- flipkart.com success story- E commerce and beyond Although India is second largest country in the world‚ it expected retail market is around US$ 450 billion which is way less than US$ 469.3 bn turnover clocked by largest retailer in world “Wal-Mart Inc.” If we take another comparison‚ for the calendar year 2012‚ Amazon.com‚ the largest retail online store in the world‚ posted a turnover of US$ 61.09 billion registering a growth of 27% over the previous year 2011. Now if compare this
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