Your boss has asked you (a communication specialist) to write an informative white paper about the business of developing new drugs for cancer patients. The content will be turned into a brochure for the public describing the four (4) major issues: economic situation‚ special needs (e.g.‚ health) of the population being served‚ process‚ and benefits of the program. She asked you to include two (2) visuals to illustrate the issues. If you wear pink for Cancer than this is for you! Cancer killer the
Premium Cancer KILL Oncology
A case study for a manufacturing company called AcuScan‚ Inc was fulfilled. The case study involves "Operation Optimize" which plans to bring a new retail iScanner to the market. The study is given in two parts. The first part summarizes the case study and provides the assumptions‚ arguments problems‚ and issues of the situation. The second part is an executive summary written for Cliff O’Conner‚ CEO at AcuScan‚ Inc. including recommendations for a solution for the company’s crisis. Assumptions
Premium Marketing New product development Product management
provider corporations. Cisco is leader in developing the networking equipment for the industry. Cisco wants to develop a new generation router Aggregation Services Router (ASR) 9000 to satisfy the growing demands of market for faster and cheaper networking equipment. Cisco realized that to protect its leadership position in the market it needs to launch a higher capacity router within two years. Generally it takes 3-5 years to develop a complex product like this. Maintaining low cost was also
Premium Router Cisco Systems Supply chain
Case Study: Bella India Bella Healthcare was founded in year 1969 in Saint Louis by the brothers Greg and Todd Bella. The American company is a manufacturer for medical health monitoring devices. At the end of the 1980s‚ Bella Healthcare had already sales offices in Europe and other Asian markets with the idea of creating the first manufacturing facility outside the boarders of the United States. The main target was an industrial area (The Export Promotion Industrial Park) with a very good infrastructure
Premium Marketing Project management New product development
Demographics. Retrieved from: http://www.mbendi.com/land/p0016.htm Morse‚ E.‚ Makovsky‚ M.‚ (May 29‚ 2009). Morse and Markovsky: Over a Barrel: Why Congress’s Sanctions Against Iran Won’t Work. The New Republic. Retrieved from: http://www.bipartisanpolicy.org/news/articles/2009/05/bpcs-mike-makovsky-new-republic
Premium Management Strategic management Marketing
1 Map the research design used by Donato’s for new product development. Final Design Final Product specifications completed Final Design Final Product specifications completed Preliminary Testing Product prototypes built‚ tested and refined Preliminary Testing Product prototypes built‚ tested and refined Product Screening Product idea evaluated;Need to consider operations‚ marketing and financial requirements Product Screening Product idea evaluated;Need to consider operations‚ marketing
Premium Research Nutrition Food
development of new product. It covers whole process from discovering idea to launching new product. 2. What is stage? What stages are included in the product development process? The Stages are the process which important action occurs. In each stage‚ the project team that established for launching new product go through key activities to gather information needed to improve the project to the next stage and gate. Also in each stage‚ the activities for developing new product take place simultaneously
Premium Project management Wheel Innovation
entering into foreign collaborations for a variety of reasons rather than for importing technology to build industrial base or to bridge the technology gaps‚ most important among them being to increase variety for meeting the customers’ choice of products and services‚ which is a major shift in pattern of collaborations in the post- liberalization period. In term of level of collaborations in the post liberalization era (1992-2010) by number‚ USA tops the list followed by Germany‚ the Great Britain
Premium United Kingdom Asia Developed country
Competitor Analysis The Hershey Company (HSY) competes in the Global Candy and Chocolate Manufacturing industry. This highly competitive and consolidated industry which continues to concentrate as a result of merger and acquisition activity is dominated by a few major players. Included amongst these major players are HSY and three notable competitors‚ Nestle SA‚ Mondelez International Inc.‚ and Tootsie Roll Industries. Each of these competitors offers unique competitive advantages versus that
Premium Brand Brand management New product development
Social‚ culture and environmental Issues that may impact the industry include consumers ’ concerns about product safety and the use of animal testing by cosmetics companies[1]. In 1990‚ cosmetics giant Revlon became one of the first industry heavyweights to swear off all animal testing. Since then‚ Revlon has grown to be an animal-friendly empire‚ garnering awards for its products from magazines such as Cosmopolitan‚ Teen People‚ Allure‚ and In Style[2]. That is a signal that Revlon has an awareness
Premium New product development Cosmetics